Even if there is a difference of hundreds of years and different times, Zhu Yuan has always believed that some of the thinking of businessmen has been the same for thousands of years, and there will not be too many changes because of the time gap.

Just as human nature has remained unchanged for thousands of years.

Therefore, when he first proposed to insert advertisements in "Daming Monthly", Zhu Yuan was not worried that no one would vote.

Spread the word.

It is true that the land under my feet pursues 'wealth is not exposed', but in the same way, I have always understood the truth that 'the aroma of wine is also afraid of deep alleys', and the vendors who are used to seeing it in the market are actually the most direct embodiment of 'wide publicity'.

To zoom in further, it is definitely an instinct for wealthy businessmen who do all kinds of big business to make their business as famous as possible and get more business in this way.

Zhu Yuan just didn't expect that this time, this reaction would ...... It's too fast, right?

Although Song Lian was shocked by the 10,000 taels of advertising offers, as a traditional reader, he still didn't look down on businessmen, and the result was that when Zhu Yuan asked more, the old master couldn't say why.

After chatting for a few words, Zhu Yuan had no choice but to call He Xuan, and after asking, he learned that Fu Shou happened to be following, so he asked people to call him in.

Zhu Yuan had met Fu Shou many years ago, and after a group of maritime merchants came to give New Year's gifts, he wanted to know about the coastal situation at that time, so he ordered some people to come over and chat.

At the moment, it is already the second time in this time. Fu Shou is still the appearance of Zhu Yuan when he first saw him in Yangzhou, whether it is his rich appearance or his attitude in front of him.

Shi Li, ordered the other party to sit down on the side, Zhu Yuan didn't talk nonsense, gestured to the list in front of him, and asked directly: "This time...... A group of maritime businessmen are vying for advertisements in Daming Monthly, what is going on? ”

Fu Shou also seemed to be a little surprised: "My lord, I told you a few years ago that the Ying Hai Division re-established the rules last year, and everyone found that this business is still better, and this year's sea trade ...... Whether it's in or out, it's going to be a little hotter. ”

Zhu Yuan still didn't reflect: "Then what? ”

Song Lian, who was auditing, was even more confused.

This...... Since the sea trade is hot, it stands to reason that there is no need to do this kind of advertising?

What more money to spend?

Fu Shou saw that Zhu Yuan couldn't understand, so he didn't dare to go around much, and explained seriously: "My lord, it is also the rule you set last year, this sea trade, only our 12 licensed companies can do it, even if the overseas merchants come, they have to go through our channels." However, although this has made our maritime merchants have ...... Well, the monopoly power that adults are talking about, but in the end, it is also shared by 12 companies, and there are more maritime companies behind it, so there is still competition. Let's just say one, a merchant like 'Shangshanju' has exclusive glass products, although it is also necessary to trade in and out through our maritime merchants, but which one to choose or not to choose, or Shangshanju has the final say. Merchants such as 'Shangshanju' have to try their best to win them over. But at the same time, if you can show your own fame and let others have a tendency when they choose, it will naturally be better. In the past, if the big guys wanted to do this, they could only rely on word of mouth, and the adults advertised...... It made everyone suddenly enlightened. Such opportunities, no matter how much money is spent, are to be bought. ”

Zhu Yuan nodded.

Now, I understand.

To put it simply, after standardizing the maritime trade rules of the Ming Dynasty last year, the scale of maritime trade will be further expanded this year. However, there is also competition between the various maritime merchants. Even if each maritime merchant has the power to monopolize imports and exports, it is still necessary to do everything in its power in order to win over more partners and make its own business bigger.

It just so happened that the advertising of "Daming Monthly" allowed various maritime merchants to see the opportunity to further promote their own fame in a short period of time.

For such an opportunity, even if the price of the advertising layout, which was originally only 1,000 taels, was pushed up to 10,000 taels, it was still necessary to grab it.

Not only that, judging from Song Lian's reaction, Zhu Yuan believes that it is not only these maritime merchants standing in front of the stage who are vying for it, but also people behind them who have begun to greet them, so Song Lian can't parry.

Although he understood the ins and outs, Zhu Yuan had to twist his eyebrows and think about it, and then ...... How does it end?

The one with the highest price wins?

This is undoubtedly the easiest way to do it, but ...... It's too much of a disruption to the market.

Obviously, if the price of a single page of advertising is calculated according to the highest 10,000 taels, don't think about the original six-page advertising plan of Zhiyongzhai. 60,000 taels at a time, you can't afford to spend it at home, let alone ...... Zhu Yuan's original plan was not just to cast an advertisement.

But if you don't follow the rules of the highest price......

It's against the rules of the free market.

Although Zhu Yuan knows that the so-called 'free market economic theory' is nonsense, the most typical economic PUA tool for a strong country to a weak country, when the strength and weakness are reversed, no one will talk about the 'free market' with you, and people will start talking about 'national security', but some of the most basic truths cannot be denied.

After pondering for a while, I have some ideas, which are not clear for the time being.

Anyway, the fact that his own Zhiyongzhai wants to cast a six-page advertisement this time must be in vain. As for the follow-up...... Zhu Yuan thought of Song Lian's words just now, hmm...... Leave it to your ancestors to decide.

Thinking so, Zhu Yuan said to Fu Shou: "You go and talk to your peers, don't toss about this matter for the time being, wait a few days, at least on the sixth day of the new year, after the holiday is over, I will write a letter to the ancestors, and let the ancestors come up to judge." ”

Fu Shou respectfully responded, and saw that Zhu Yuan had the intention of sending off the guest, but he did not take the initiative to leave, hesitated slightly, and asked boldly: "Pingzhang, is there another thing about the small one?" ”

Zhu Yuan was puzzled: "Huh? ”

Fu Shou hesitated for a short time, but still said: "Pingzhang, the imperial court salt administration...... But it's going to be overhauled? ”

Zhu Yuan laughed: "You are well-informed. ”

Fu Shou could only laugh.

Although they were involved in the maritime business, the Fu family did not let go of their salt trading business.

Fu Shou was of course concerned about the changes in the salt administration, and, in fact, he was more well-informed, knowing that the matter of the imperial court's plan to change the salt administration was precisely proposed by the young man Pingzhang in front of him.

Not only that, but he also knew that the direction of change was not friendly to traditional salt merchants like them.

Zhu Yuan took a sip of tea, sorted out his thoughts a little, and said, "Since you asked, it doesn't hurt to tell you some in advance, you can also release the news." The imperial court will indeed reform the salt administration, and it has been determined that it is a tightening trend. Therefore, you can now consider changing careers. ”

And so it was.

Fu Shou listened to Zhu Yuan's words, nodded slightly, thought about it, and glanced at Song Lian, who was still in the hall, before he said carefully: "Pingzhang, the little one doesn't dare to hide it from you, this salt trafficking, the Fu family has already turned to the maritime business, and if it is abandoned, it will be abandoned, but ...... There are too many things involved in the salt industry, you ...... There is also the imperial court, so it is still necessary to be cautious. ”

In this era, the profits of selling salt were so great that the huge assets accumulated by some wealthy merchants could even be used to rebel.

Therefore, this also means that if the imperial court wants to move this piece and force people to be anxious, it will do everything.

Zhu Yuan can actually imagine it, nodded and said, "I know, and I understand that you mean well." Since you can speak from your heart, I am also giving it to you...... Well, there are many salt merchants who have some words. A new era is coming, compared with the dividends of a new era, the small profits in the traditional salt industry cannot be said to be a drop in the bucket, but at most it can only be regarded as a cow's tail. The traditional wealthy merchants, whether they started selling salt or not, want to continue to maintain the long-term wealth of the family in the future, and the transformation is inevitable. I'll give you an example that you can experience, with the gradual promotion of more comfortable cotton cloth since the Song and Yuan dynasties, is the traditional linen cloth not as popular as before? That's a trend. And, as the imperial court went on to encourage the cultivation of cotton on a larger scale, the market for traditional linen cloth would only be smaller. Perhaps, you will think of shipbuilding, Mingzhou last year for the sake of hemp, but it took a lot of effort. However, what if we don't build wooden ships in the future, but just iron ships? Then, it doesn't matter not only the hemp, but also the wood. ”

Fu Shou knew the gold content of the young man's chapter, listened carefully to Zhu Yuan's words, tried his best to write it down as much as possible, and simply got up and said with a long voice: "The adults have a lot of good words, and the little ones have benefited a lot." ”

"Sit down and say, don't always be like this," Zhu Yuan reminded again, and when Fu Shou sat down, he was not yet happy, and said with a smile: "The national plan, the historical trend, is actually a gust of wind, if you follow the direction of the wind, even if it is a pig, you can fly." If you go against the wind and fall to the point where you can't get up, no one is to blame. As for what is the specific wind direction, this issue of "Daming Monthly", the first "three-year plan" plan, is one. Again, huh...... If you don't know where to go, then think about 'Shangshanju', think about 'Zhiyongzhai', you are so well-informed, I am sure you must have heard about the huge profits of these two businesses in the past year. ”

Fu Shou nodded, but said: "This 'Shangshan Dwelling' and 'Zhiyong Zhai' are both from adults, and the talents of adults are ...... How can the little ones compare? ”

"There's nothing incomparable, anyway, it's those routines," Zhu Yuan said: "I see, if you think about it more, you can also make a similar living." Pretend not to see it, or insist on not wanting to see it, then wait for the wind to blow it away. ”

Saying this, Zhu Yuan reacted.

Unconsciously talked about the reshuffle of social classes in the process of leaping from the agricultural age to the industrial age.

Think about it again, up and down for thousands of years, no matter what era it is, what can stand out is to find the right direction, follow the right person, and then take advantage of the momentum.

Well.

There is no need to continue.

Teacher Zhu occasionally wants to hide his secrets.

After chatting a few more words, sending away Song Lian and Fu Shou, Zhu Yuan returned to the inner house, temporarily put aside the matter of advertising investment in "Daming Monthly", and thought that he would sort out a fold for Lao Zhu tomorrow, but he didn't expect that the next day, Zhu Yuan had just gotten up, and news came from the palace.

Upgraded!

The matter has reached Lao Zhu.

(End of chapter)