In the imperial city in the east of Jinling City, after finishing all kinds of etiquette in the past few days, Lao Zhu also rarely thought about resting for two days, and ordered someone to call the troupe to come in, and set the fifth day of the new year for the family to listen to the rumored "A Chinese Ghost Story" for a long time.

Just read the article, there is no image of singing songs.

Unexpectedly, early in the morning, a thick stack of impeachments was sent in from the Chinese book.

This can be regarded as Lao Zhu's own search.

It stands to reason that during the New Year's Festival, His Majesty the Emperor is not a director, unless it is a military event that is too important to be done, but, as we all know, Lao Zhu is more diligent than other emperors, so he also told the Chinese book, the more important chapters, or send them in as usual.

In the past few days, Lao Zhu will still take some time to check.

And then that's it.

Then early in the morning, I asked people to call the twenty-third grandson of the self-owned baby.

Because, this thing...... Gotta talk!

The 1,000 taels of one-page advertising layout is clearly set, Lao Zhu himself thinks it is already quite high, why is it that in the blink of an eye, someone is willing to pay 10,000 taels?

If it is really so valuable, even if it is calculated according to the 10 pages of advertisements per issue, 12 issues this year, doesn't it mean that after a year, it will be more than 1 million taels of silver.

It's still an income close to the size of the salt tax!

Lao Zhu was a little confused, why are the things associated with his baby twenty-third grandson so valuable?

As for the specific impeachment.

said that his baby twenty-third grandson sold advertisements to his own business at a low price, or added any advertisements to a serious national newspaper like "Daming Monthly", which was too childish and too undignified, and so on, Lao Zhu didn't pay much attention to it, but it was just the habitual noise of a group of officials. Lao Zhu was already immune to this, and he also persuaded Zhu Yuan to rest assured, after all, he was the emperor, and he would be nagged for three days.

This meeting is no longer the East Pavilion, but the Great Good Hall in the southwest of the harem.

If the main hall behind the left east pavilion of Fengtianmen is the place where the princes study, the Dashan Hall is even Lao Zhu's private reading place, which can not only work, but also has a rich collection of books.

In the study room of the West House of the main hall of the Great Zenden.

Zhu Yuan arrived, and before he could give a salute, Lao Zhu had already waved his hand, and by the way, he pushed a stack of pieces over: "Sit, let's talk about this...... A matter of 10,000 taels? ”

The chamberlain had already moved a chair opposite the old Zhu bookcase.

Zhu Yuan took the stack of recitals, stepped aside and sat down, and said with a smile: "I only met Lord Song yesterday, and I also said that I would write a recital to my ancestors today, but I didn't expect it to be preempted by others." ”

"10,000 taels of silver for a page of advertising," Lao Zhu said: "If it's me, I'm afraid I'll have to grab it." ”

Zhu Yuan simply glanced at the first letter, but he was just impeaching himself for enriching his pockets, and he didn't have any intentions, so he put it aside casually, and continued to flip through the next one, while saying: "There are also skills in advertising, this time...... Yuan'er felt that it was a bit messy. ”

Lao Zhu said with a smile: "If those merchants are willing to mess around like this and contribute one hundred thousand taels of silver to the imperial court a year, I will be extremely happy to be the emperor." ”

"I think this is a key," Zhu Yuan smiled and looked at Lao Zhu: "Perhaps, they are here for this kind of thinking, pushing the advertising layout to 10,000 taels, on the one hand, there is indeed a demand, on the other hand, it is also to express their attitude, for example, just to let their ancestors get a better impression here, then, if it is me, I am willing to spend 10,000 taels." ”

Yesterday at home, Fu Shou only said that the demand generated by the development of the maritime trade industry is related.

Actually, what the other party didn't say, Zhu Yuan can understand.

Spending tens of thousands of taels of silver, the first one, can first get a deep impression here in Pingzhang, a young man, and if you go further, you may be able to make His Majesty the Emperor notice. Whether it is Zhu Yuan, Lao Zhu, or other powerful ministers and nobles, as long as they notice, and even, if they go further and meet some people curiously, then the money will be well spent.

Therefore, this is not just about buying ads, it is also about buying connections.

Of course, Zhu Yuan also knows that in this line, as the editor-in-chief of "Daming Monthly", his connections may be more useful than Lao Zhu, because of his influence on Yinghai Division, and because of his influence on Lao Zhu's side.

But there is no need to dwell on these things.

Lao Zhu listened to what Zhu Yuan said, but he also had his own understanding: "I know if I spend 10,000 taels to buy one...... It's worth it. Scold...... Where is there, what do you say is the 'need'? ”

Zhu Yuan then talked about the further prosperity of the maritime trade industry this year after last year's combing, and that, in order to attract more partners, the demand for this advertising is also a matter of course.

Lao Zhu nodded after listening: "Speaking of this, I also think of some accounts I read a year ago, those sea trade companies, that is profitable...... It's really rich. ”

After Zhu Yuan re-established a series of maritime trade rules in Mingzhou last year, the first round of round-trip maritime trade has come to an end after departing from Mingzhou last summer to Japan, Goryeo and other countries, and then returning one after another last winter.

Even if the maritime merchants return later, they will basically return to China before the end of February.

Otherwise, when the wind changes, you will have to wait another year.

At the beginning, in addition to the two state-owned companies, Zhu Yuan also divided the two-tier shares of ten of the private maritime trading companies and handed them over to Lao Zhu, hoping that someone would use these shares to replace the land and reward the heroes.

Lao Zhu hasn't made much action for the time being, and has been holding the shares in his hands, so he can check the transaction accounts of various maritime merchants at any time.

Just a few years ago, the total value of maritime trade goods mainly returned to Mingzhou, Quanzhou and Guangzhou exceeded 2.3 million taels.

And that's not the end of it.

In the period after the year, all those who can come back will come back, and the total value of the goods in the sea trade may be able to reach 3 million taels, and this alone, according to the calculation of 20% of the tax, can bring 600,000 taels of silver to the imperial court.

Not to mention the other two percent of the dividends.

Then there is the batch that set off for Nanyang last winter, which may be smaller than the scale of going to Japan, Goryeo and other countries, and when they return one after another in the summer, they will probably have a transaction scale of 2 million taels.

The sum of the two batches is 5 million taels of maritime trade.

Although it is much worse than the peak scale of 10 million to 20 million guan in the Song Dynasty, this is only the beginning after all.

What's more, 20% of the tax is 1 million taels.

It's probably the size of another salt tax.

Whether it is the glass before or the current sea trade, it feels like silver money to Lao Zhu.

Eyes full of money.

This is actually Lao Zhu's confidence to start the 'three-year plan' and many other projects such as opening universities, after all, as his baby twenty-third grandson said, silver money represents resources, and with resources, the imperial court can do a lot of things, and form that ...... Virtuous circle.

Of course, Zhu Yuan also knew the relevant sea trade data, but after listening to Lao Zhu's emotion, he subconsciously persuaded: "After setting the rules and showing the encouragement of the imperial court, the volume of sea trade will definitely increase rapidly." However, ancestors, trade is the distribution level after all, compared to the imperial court from the sea trade to collect 1 million taels of extra tax silver, in fact, I would still prefer to see the Yinghai Division catch an extra 1 million quintals of fish, or the people on land to produce 1 million stone of grain. At this stage, even if we can move in distribution, we must understand that the key is production, which is what can really generate resources, not allocate resources. ”

"Heh, you are reasonable, I have seen that you have a lot of knowledge, and I understand it," Lao Zhu said, seeing that Zhu Yuan quickly finished reading those chapters, he asked: "What are you going to do with this matter in front of you?" ”

Zhu Yuan said: "First of all, the six-page advertisement of Zhiyongzhai, it must have been lost, I didn't think about it so much at first, but I didn't expect them to be more enthusiastic than I thought." ”

"This is a trivial matter," Lao Zhu remembered that in a recital, he mentioned that Zhiyongzhai wanted to monopolize six pages of advertising, and he didn't take it to heart, thinking about it: "You can't lose our own family, you just keep two pages, and one page according to 1,000 taels of silver." ”

"I think so too, two pages are enough," Zhu Yuan said: "However, in terms of price, ancestors, I think it can also be raised, 10,000 taels is too much, unsustainable, but it should be no problem to double it to 2,000 taels." ”

Lao Zhu thought that "Daming Monthly" could earn another salt tax a year, but he also knew that this was a little unrealistic, and when he heard Zhu Yuan say this, he asked again: "Why 10,000 taels...... It's not sustainable, and the truth of these 2,000 taels, talk about it? ”

"The offer of 10,000 taels, as I just said, there are commercial factors, but there are also extra-commercial factors, which are part of the factors...... For example, if someone wants to attract the attention of their ancestors, then one time is enough. Next time, or even next time, if they have to advertise, there will only be commercial factors left, and when the time comes, if they find that it is still 10,000 taels, they will definitely be unwilling. Zhu Yuan explained, and then said: "As for doubling and increasing to 2,000 taels, this is also the result of this market verification. ”

Lao Zhu was puzzled: "Why, 3,000 taels, or it will work, right?" ”

"Maybe," Zhu Yuan said: "3000 taels a page, if it is used to advertise in Zhaitou, from the personal perspective of my boss, I will feel a little higher, I originally planned to buy two editions at a time, it may be reduced to one edition, I originally planned to invest for a year, maybe it will be reduced to half a year." ”

Three thousand taels of silver, roughly converted, is equivalent to 300,000 yuan.

Hundreds of years later, the top print media, full-page advertising is about this price. However, at that time, the print media, even if it declined, still had a million-level circulation.

In comparison, after the reprinting of "Daming Monthly", there are only 60,000 copies at the moment, even if it is the top paper media in this era, it is even the only paper media for the time being, pushing it to 60,000 people at a time, even if it is also the upper layer of the pyramid with the strongest consumption power in this era, the relative influence is much less.

Anyway, as far as Zhu Yuan is concerned, 2000 taels and 3000 taels, his attitude will be different, even if he earns a lot from Zhiyongzhai, this era is not suitable for burning advertisements for tens of thousands of taels a year.

Thinking so, without waiting for Lao Zhu to continue, Zhu Yuan added: "Moreover, ancestor, this also involves a question of 'initiative' and 'diversity'. ”

Lao Zhu didn't understand, but just motioned for Zhu Yuan to continue.

Zhu Yuan said: "The price of the advertising layout is relatively low, 2,000 taels, then, after attracting more businesses, "Daming Monthly" will have more room for choice." If you feel that a business is not good, you can reject the other party and not publish their advertisement. In contrast, if the advertising price is too high, there will be fewer businesses with the strength to advertise, and the monthly magazine will have a lot less room for choice. This is one of them. Grasping the 'initiative' is very important for a magazine whose core goal is to guide public opinion. ”

Speaking of this, Zhu Yuan paused slightly, gave Lao Zhu time to digest, and continued after a while: "Diversity, as I just said, the price is low, and there are more types of merchants we can choose." Otherwise, just like this time, with a 10-page layout, whoever has the highest price will be given to whomever it wants, and only maritime merchants will be left in the advertising page. At this point, from a purely commercial point of view, it doesn't matter if the magazine only needs to make more money, and all the maritime merchants are left. However, ...... "Daming Monthly" must not be a pure business magazine, and the attitude of the imperial court towards business should be 'a hundred flowers blooming', and all walks of life must prosper. Then, the interests of businesses from all walks of life should also be considered when advertising every month. In terms of execution, I think we should limit the number of similar advertisements in each issue, for example, no more than one-third of the page. ”

Lao Zhu listened carefully, nodded slightly, and when Zhu Yuan finished speaking, he looked at his own baby twenty-third grandson opposite with some emotion: "These are ...... Is it all the knowledge that will be hundreds of years later? ”

"There are later generations of knowledge, and there are also some, which can be regarded as my free play," Zhu Yuan said, bringing out a bit of laughter: "Ancestors, one law, ten thousand laws." Just like my 'study of economics', for many things, we only need to grasp the fundamentals, and the others will know what to do. The fundamental goal of "Daming Monthly" is that we should compete for the right to speak public opinion from the hands of traditional literati, and at the same time, we must also guide the country in the right direction. According to these fundamentals, on the one hand, in advertising, even if we can make more money, we must endure and not let ourselves fall into passivity, otherwise, we may be affected by money to affect the voice of the monthly magazine. On the other hand, what is the right direction to guide the country in the right direction? This concept is too big, but, narrowed down to business, what the imperial court wants to encourage is to let a hundred flowers bloom, then, in advertising, it is necessary to ensure diversity, which is fundamental. ”

"A gentleman is a gentleman, and he is born immediately," Lao Zhu remembered that sentence again, read it softly, nodded and said to the other side: "You have done a better job than those Confucian students." ”

Zhu Yuan smiled: "Yuan'er thinks so too. ”

"Heh, I'm not modest this time," Lao Zhu also smiled, and said: "There is a long-term direction, let's talk about this time, how to deal with it properly?" ”

Zhu Yuan thought for a while and said: "Regarding maritime merchants, I just happened to say that the imperial court wants to show a long-term support attitude, since this is the case, this time it will be more active, and the 12 maritime merchants, whether they are state-owned or private, will arrange for them to be advertised." ”

Lao Zhu was puzzled: "This ...... It's only 10 pages of advertising in total, but it's not enough, huh? ”

"If you put it together, you don't need to pagination," Zhu Yuan said: "Probably speaking, the information of the 12 maritime trading companies can be listed together, as little as one page, or as many as two or three pages." The price also remains the same, 2000 taels of a version, shared by each family. In addition to Zhiyongzhai and maritime merchants, the rest are selected according to the principle of 'diversity', and merchants from different industries are selected. ”

"That's it."

Lao Zhu thought about it for a while, and felt that there was no problem, so he nodded, but when the words came out, he always felt that today's matter was ...... It seems like...... Can't get enough of it?

Zhu Yuan looked at Lao Zhu's expression, and quickly said, "Ancestor, do you still feel that there is something wrong that has not been dealt with?" ”

Lao Zhu Cheng came over: "Since you think of it, don't you want to sell Guanzi?" ”

"The problem is very simple," Zhu Yuan said: "Obviously, ancestor, it's just a "Daming Monthly", and it's not enough in a blink of an eye." Therefore, taking advantage of the fact that the advertising page of "Daming Monthly" is sold at a good price this time, on the one hand, with money, the magazine itself can print some more, and make up 100,000 copies of an issue, I think it is also possible. On the other hand, it was time to start other magazines. ”

"You said that, but it makes sense again, that's it." Lao Zhu said, and shook his head again: "There is another one, you also talked about it earlier, about this magazine...... The corresponding law should also be clearer, this time there was a 10,000 taels of one-page advertisements, and those businesses saw it, and it was inevitable that they would not move their minds to run their own magazines. But this magazine, and that ...... Newspapers, according to the principles you told me earlier, can't be started by anyone. ”

Zhu Yuan nodded: "Well, this also has to be added, three things." ”

(End of chapter)