Chapter 165: This is simply a money grab

Lao Zhu is an anxious person, and the advertising matter has determined the disposal plan, Zhu Yuan thinks, the New Year, this is okay, you can let yourself go, right? As a result, he continued to be pulled by Lao Zhu to discuss.

It's easy to say about reprinting.

Not to mention that after the advertising plan is decided, next, each issue of "Daming Monthly" can have 20,000 taels of income, but the sales revenue of the monthly magazine itself, with the cost of reprinting is lower, and it is enough to print the magazine to 100,000 copies.

This time, it is also possible to increase the proportion of the hardcover version a bit.

It was increased to 60,000 copies before, but it was still only 10,000 hardcovers, so it also caused some small turmoil. Now, after discussing with Lao Zhu, it was decided to open the three-seven meeting. 100,000 volumes, 30,000 hardcover, 70,000 softcover.

In addition, at the same time as the printing, Zhu Yuan also proposed that the editorial team could be appropriately expanded.

Lao Zhu readily agreed.

Then there are other magazines.

Lao Zhu's idea, of course, still needs to be national-level, and Zhu Yuan is at the helm, and a literati of Song Lian's level is to be the editor-in-chief.

Zhu Yuan had a different opinion.

In the current era, one main axis of "Daming Monthly" is enough, and the others cannot be ten in the imperial court, and each of them will issue one publication, which is a bit redundant.

Well.

Lao Zhu was quite interested in this.

The idea is that each of the ten departments of the imperial court has a magazine...... Not bad!

Zhu Yuan could only reason again.

At least for now, not necessarily.

First of all, the ten departments of the imperial court do not have so many things to communicate with the public every month for the time being.

Secondly, even if you barely scrape together enough for a publication, when the time comes, no one will buy it and you can only distribute it for free, which will be embarrassing. After all, at this stage, a "Daming Monthly" is enough for the people who pay attention to current affairs to understand the policies of the imperial court, and there is no need to subdivide it into each part of the Chinese book.

Finally, the cost, it costs money.

Probably at the end of hearing it, he was distressed, and Lao Zhu was as good as a stream again.

Subsequently, after discussion, it was preliminarily decided to open two additional magazines, one "Yinghai Monthly" and one "Jinling Journal".

The former, which is easy to understand, is led by the Camp Sea Division, and in terms of content, all information related to the development of the sea can be published.

The latter is actually an idea that Zhu Yuan had very early on.

At the beginning, Zhu Yuan thought about asking Jinling University to open a university journal, but now the problem is that five universities have been identified just in a circle of Hongshan, but these five universities have not yet reached the level of each school opening a magazine, after all, there is no way to do even ten of them, so simply share a 'journal'.

The two publications, so to speak, are both related to the core national policy of the Ming Dynasty.

Of course, on the other hand, it is actually a field that Zhu Yuan has single-handedly cultivated. According to Lao Zhu, the selfishness of his own baby twenty-third grandson ...... It's obvious.

This is, naturally, a joke.

Lao Zhu can also see more reasons for the addition of these two publications.

For example, "Yinghai Monthly", on the one hand, there are indeed many things to say about Yinghai, such as sea fishing every season, sea trade every year, various large-scale projects of Yinghai Division, various decrees related to the sea, and even ...... You can also associate some navies, and so on.

On the other hand, there is still a question of money.

This magazine, Ying Haiji himself...... If you don't need the court to subsidize it, you will definitely be able to afford it.

As for the "Jinling Academic Journal".

To put it more broadly, education is the foundation of the country and a thousand-year plan, and we must attach importance to it.

To put it relatively small, if the Ming Dynasty wants to enter the industrial age from the agricultural era, it first needs to cultivate a large number of high-end talents who can adapt to the new era through education, which can be said to be a process of laying the foundation.

Therefore, there is a great need for a media platform, on the one hand, to publicize the importance of propaganda and education, and on the other hand, to guide the people at all levels of the country, so that everyone can see the various policies of the imperial court in the field of education, and even the way forward. Finally, some important achievements in the industry can also be announced through academic journals.

In addition to these two, of course, there is more to think of.

For example, in medicine, there should be a magazine, such as Tuntian, there should also be some guidance, and then in the military, the traditional concept should also be changed, and it is also necessary to get a military magazine to publicize the national prestige of the Ming Dynasty. However, it is still necessary to take your time. It can't be done overnight.

The final question of the decree.

In this era when readers still attach great importance to whether they can speak, it must not be so simple and rude.

Therefore, it can only be supervised indirectly.

One of the reasons that Zhu Yuan came up with was to ensure the authenticity of the information.

There is also a source for this.

Fake News!

Well.

Isn't this thing familiar?

There was a time when someone seemed to be babbling about it. If you read it too much, you will be remembered.

It just so happened that this time I used it directly.

It's not that the court doesn't let you speak, but the court also has to think about the people, in case you talk nonsense, or talk nonsense, demagoguery, then it's not good for everyone. Therefore, magazines can only be handled by official departments, and private people are forbidden to mess around.

Of course, in order to ease the mood, books and the like, the imperial court is not so careful.

It's still very convenient for everyone to print books.

As for whether it will be regulated in the future, we will talk about it in the future.

Anyway, after listening to the thoughts of his precious twenty-third grandson, Lao Zhu once again sighed at someone's exquisite thoughts.

How long!

So crooked.

In addition to sighing, after the matter was discussed, someone was left behind, and the family watched a "A Chinese Ghost Story" together, and had lunch together before Zhu Yuan left the palace.

That's right.

When he left, he was not empty-handed.

Came out with a pocket watch.

Zhu Yuan came to participate in the family banquet on Chinese New Year's Eve, took out the pocket watch that had just arrived, and fell into the hands of the titular little ancestor Zhu Qi, and in just a few days, a certain bear child broke things, and also awakened a talent and dismantled things.

Therefore, to be precise, Zhu Yuan left with a bunch of pocket watch parts.

Back at the mansion on Xuanwu Lake, Zhu Yuan asked people to send a bunch of pocket watch parts to Jin Dahu to see if they could repair it, if not, urge them again, and hurry up to make a few new ones. After all, when I first got started, I had the feeling of judging the time at any time, and suddenly it was gone, and I was still scratching in my heart.

Then came to the outer courtyard again.

Song Lian has come to the door again.

Lao Song didn't want to toss, but there was no way.

The original plan, finalized a year ago, the five-day holiday of the New Year's Festival does not have to worry about it, after the holiday, wait until the sixth day of the new year, you can directly engrave the new issue.

Unfortunately, the plan could not keep up with the changes.

Today is the fifth day of the first lunar month!

What's more, even if the matter was pushed to Zhu Yuan, because of the advertisement, Song Lian found that he still couldn't get out, unless he was here...... Or in the palace, give the right words.

Finally, there is a word for it.

The advertising layout was raised to 2000 taels a page, and twelve maritime merchants advertised together, in addition, in other fields, in order to avoid ripping, Zhu Yuan directly took yesterday's quotation list, picked the other five, and gave each one page layout.

Well.

Of the other five pages, three are for the maritime merchants and two for the practical fast.

As for the five families that only have a single page, Shangshanju occupies one page, the majority is royal, and it can no longer be said that he is favoritism, and the red glaze of Raozhou Tan occupies one page, which is also the business of the royal family, and the other three pages are the other three that are irrelevant.

Anyway, that's it.

The matter was finalized, and Song Lian also relaxed.

Then came the emotion.

Single-page advertisement, 2,000 taels per page, this issue is 20,000 taels, and 240,000 taels a year! In addition, the follow-up printing will be increased to 100,000 copies, and the sales part will be more than 100,000 taels a year.

As for the production cost, even if he doesn't care much, Song Lian also knows that if 100,000 copies are printed in each issue, it will be evenly shared, and the cost of each volume will only be lower.

Therefore, just the sale of the magazine itself can probably wipe out the expenditure.

And then......

Tut.

A net profit of 240,000 taels per year?!

Thinking of this, Song Lian was shocked.

It's only been a few months, and a magazine that was originally talked about by many people can become a big business of hundreds of thousands of dollars a year, and it is so profitable.

No.

It's not about making money.

It's a money grab!

This kind of thing, probably only a certain teenager Pingzhang can do.

Anyway, when Zhu Yuan casually talked about adding two other magazines, Lord Song's thoughts were already a little drifting.

Two new magazines will definitely not fall on themselves, why do you want to do so much?

Finally, when he said goodbye and left, Lao Song, who was born in poverty, as the editor-in-chief of "Daming Monthly", couldn't help but have a certain thought: if he had 240,000 taels a year...... So how to spend it?

(End of chapter)