Chapter 28: Strategic Success

Hu Haifeng didn't wait for him to finish, and shook his head again to refuse.

"Three or seven points, this is the final bottom line." Zhang Jiayu gritted his teeth and said.

This really can't be lower, otherwise his 300,000 yuan will be the same as giving it for nothing.

"No need to waste your efforts, no matter how much you invest, no matter how much you share, I won't agree." Hu Haifeng's attitude is still resolute.

Zhang Jiayu glanced at Hu Haifeng deeply and sighed: "It seems that you really don't plan to accept investment, so I won't force it." ”

"But I still hope you can think about it carefully, this is my big brother number, if you change your mind, you can call me at any time."

Hu Haifeng saw that Zhou Shuya and Sun Dahai wanted to speak and stopped, so he took the initiative to say to the two of them: "I know that you are very puzzled that I didn't accept investment just now, but I can only say that this is for our good, and it is very troublesome to explain it specifically, so I won't explain." ”

"Then you don't have to explain it to me, I believe in you and support you." Zhou Shuya's eyes were full of trust in Hu Haifeng, and the current Hu Haifeng is worthy of her trust and trust.

"I'll listen to you." Sun Dahai said with a simple smile, the friendship between the two is there, and there is no need to say anything.

I was still busy until ten o'clock in the evening, and I still went home with money in my flour pocket.

"Oh my God, how can this be? That's 5,362 dollars, which is more than yesterday's turnover. ”

After counting the money, Zhou Shuya said with a shocked face.

According to their estimates, today should be less than yesterday.

"It seems that I still seriously underestimated people's enthusiasm for Western-style fast food, and not only do I have a lot of repeat customers today, but many new customers are also introduced by those old customers yesterday."

"That's the importance of word of mouth. ”

Hu Haifeng thought for a while and said that things with a good reputation are often promoted by customers.

This is much more effective than advertising.

After Zhou Shuya sorted out yesterday's money and today's money together, she hugged Qian Zhile.

"It's only been two days, and I've become a 10,000 yuan household again, and it seems that it won't take long for me to experience the feeling of counting money and counting my hands cramps."

"By the way, you have to remember this money clearly, one of them belongs to the sea, and I will give it to him later."

After Sun Dahai was called over by Hu Haifeng, he never asked about money.

Even Hu Haifeng has never returned the 2,000 yuan gambling money he borrowed, and Sun Dahai has never mentioned it.

These are all in Hu Haifeng's heart, and he naturally will not treat Sun Dahai badly.

Hu Haifeng got up early in the morning, but he didn't go directly to the fast food restaurant.

Instead, he took Zhou Shuya to the daily necessities wholesale market.

The last 500 fans were bought here.

Zhou Shuya thought that Hu Haifeng still wanted to buy a fan, but what she didn't expect was that this time Hu Haifeng didn't buy a fan, but bought some miscellaneous things, including ballpoint pens, pens, small toys, beautiful head ropes, etc.

These things vary in price, but almost none of them cost more than five cents.

"What are you buying all this stuff for? You can't open a commissary, right? ”

Zhou Shuya asked curiously.

The things that Hu Haifeng is buying now are the same as those that the commissary owner came to buy.

"If you want to open a big supermarket, what's the point of opening a commissary?"

"I buy these things as small gifts for customers, just like the fans before me."

Hu Haifeng explained.

"We didn't give any gifts yesterday, so isn't our turnover good? Instead of falling, it is rising. ”

"Besides, even if you give a gift, you don't need to buy so many types, isn't it easier to buy a gift similar to a plastic fan?"

After listening to Hu Haifeng's words, Zhou Shuya asked more and more puzzled.

Hu Haifeng didn't engage in mystery this time, and said directly: "Buying a single gift is saving trouble, but the benefits can't achieve the effect I want."

Zhou Shuya was more puzzled, and couldn't help but interject and ask, "Why am I getting more and more incomprehensible?" What is the benefit? And what kind of results are you trying to achieve? ”

In fact, this is really difficult to explain, because many things involve theories that can only be obtained from the practice of later generations.

So Hu Haifeng tried his best to explain: "Actually, I did this to increase customer stickiness. ”

"To put it bluntly, it is to make customers more identify with our fast food restaurants, and the reason why our store's business is so hot now depends on the public's curiosity about Western-style fast food."

"But after a few months, people lose their curiosity, and our customers will fall off a cliff, especially in revenue."

Zhou Shuya nodded frequently, how to retain customers is a problem that any store needs to face.

"To prevent this from happening, we need to use some cost-effective means."

"Yesterday I took a look and found that most of the customers who come to our fast food restaurant are around the age of 13 to 20, that is, junior high and high school students."

"Continuing to send plastic fans is not very attractive to them. If you change the fan to a gift that they are interested in at this time, their favorability of our store will naturally increase. ”

Hearing this, Zhou Shuya immediately understood Hu Haifeng's intentions.

Students, send some ballpoint pens, pens or something, it's more affordable, save them from buying it themselves, and girls send head ropes, which is also in line with their love of beauty.

The key is that the price of these things is on par with fans.

The costs they pay have not increased.

"And what about those little toys you bought?" Zhou Shuya asked again.

"It's for those children, and if the adults bring the children over, if the children can get the toys for free, will the adults and children be very satisfied?"

After Hu Haifeng answered, he asked a rhetorical question.

Zhou Shuya said with a smile: "Children are very happy to get toys, and adults will be satisfied if they save money to buy toys for children." After all, it costs a penny, but it gets two effects. ”

"And for our store, adults who are satisfied will naturally bring children often, and children will also clamo for adults to bring them for toys, which is really killing two birds with one stone."

Hu Haifeng looked Zhou Shuya up and down, and gave her a thumbs up: "It's worthy of being my wife, it's really smart." ”

Zhou Shuya's face turned red suddenly, and she said angrily: "On the street, what nonsense you say, you are not afraid of people's jokes." ”

Hu Haifeng likes to see Zhou Shuya's shy appearance very much.

Of course, he also consciously cultivated Zhou Shuya's vision in business, so he said: "Actually, today's time is a bit urgent, and the things you can buy are limited. ”

"When we have enough time, we can choose better and more compliant gifts, which will make our customers more sticky."

Zhou Shuya silently wrote down what Hu Haifeng said, and she couldn't understand why her husband suddenly opened up and understood so many business skills.

But these are no longer important, the actual situation now is that Hu Haifeng has completely changed.

At noon, the fast food restaurant was still crowded.

Today's customers have a lot more smiles on their faces than before, especially the children and students.

They received free gifts, and they varied.

"What kind of gift are you? I got a fountain pen and didn't expect to save money on a pen with a quick snack. ”

"Mine is a ballpoint pen, I like it, and I plan to buy it in the afternoon, but I didn't expect to get it for free now, this boss really understands me."

"I have to say that this fast food restaurant is not only delicious, but the boss is also a god, generous and not picky, but also for our sake, the gifts are the most needed, I have to pull a few more classmates over to eat."

"Do you see those kids? What I got turned out to be a toy.,I want a toy too.,You said to ask the boss to replace the head rope with a toy.,Will it be laughed at? ”

"You're stupid, that rope is much more expensive than toys, eldest sister, you're twenty years old, it's strange not to be laughed at when you change toys."

When Zhou Shuya heard the comments of these customers, she knew that Hu Haifeng's strategy had succeeded.

And that's just the beginning.

Just when Zhou Shuya was thinking about these things, a familiar voice came to her ears.