"That's why NBC and Starry TV put their main shows in this time slot, and I finally understand it now." The hostess continued.

Dr. Imai said, "Actually, the reason why NBC's "My Ex-Husbands" and Starry Channel's "Kyoto Lover's Notes" are broadcast at this time is actually only one purpose, and that is to snatch the audience of the 9th time of the month that Fukuyama TV has been cultivating."

"Fukuyamadai has always had a plan for the ninth month of the month, and it was Kei Fujiwara who proposed this plan. Cultivating the audience's habit of watching dramas and opening Fukuyama Terrace on time at 9 o'clock on the dawn of every month is what Fukuyama Terrace has always wanted to do."

"Other TV stations don't allow this to happen, so from the very beginning of TTV to the current Star TV and NBC, they have also begun to put well-produced programs in this time slot and compete with Fukuyama TV for audiences."

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"At the beginning, the ratings of "Gemini Detective" were not as good as "Homeless Child", so TTV lost to Fukuyamadai. And now, Starry Channel and NBC have also begun to join forces to deal with Fukuyama Terrace. "Kyoto Lovers' Notes" and "My Ex-Husbands 2" are about to air, in order to snatch the audience of the ninth time slot."

"I see, I'm still wondering why, those much-anticipated TV series are broadcast on the Moonlight Day, and there is still such an inside story." The host nodded, "So which of the three dramas that will be broadcast more do you want to watch?"

One of the hostesses crossed her fingers with her hands and put them on her cheeks, making a nymphomaniac shape: "Of course, it's the handsome Hoshino-kun's new drama."

"The first season of 'My Ex-Husbands' was very good, so I'll continue to watch the second season."

Dr. Imai said, "I think the professional drama 'Naoki Hanzawa' is very much to my appetite, and I will watch this drama on time."

At this time, the host suddenly thought of something, covered his mouth and said, "Oh, we keep advertising other TV stations' programs in the programs of Dongdao TV, and the director won't trouble us, right?"

The hostess did the same: "Oops, what then?"

"Forget it, in fact, there seem to be a lot of rumors about this Fujiwara teacher in the circle...... More exciting, after the ad, come back right away."

……

This is just a talk show at 10 o'clock in the evening on Dongdao TV, the style of the show is that a group of people are chatting there, Dongdao TV does not participate in the ratings war, and has a relaxed mentality, completely analyzing the war situation from the perspective of an outsider.

There are more and more people watching the lively good deeds, and not long ago, one of the organizers of the Japanese Drama Life Award was awarded, and the TV magazine "Broadcast Life" also made a reader survey report, listing dozens of dramas from major TV stations that will be broadcast in the spring, and asking readers which drama they are more willing to watch.

The final survey results showed that the top three viewers' viewing intentions were "My Ex-Husbands", "Naoki Hanzawa" and an inspirational drama by Fukuyama Terrace.

This inspirational drama is Yoko Matsuo's new drama, which is a self-made drama by Fukuyama TV Production Bureau, and will be broadcast on weekends. Because of the popularity accumulated by "Housekeeping Woman Sanda", this drama has only been launched for less than a week, and it has gained a lot of expectations. ….

And the much-received "Kyoto Lover's Notes" ranked fourth in the audience expectation ranking.

After winning the Japanese drama life award, Hoshino Koshi was a guest on a radio talk show.

Host: "First of all, congratulations to Hoshino-kun for winning the best award at the Japanese Drama Life Awards, as far as I know, this is also the first double in the history of the Japanese Drama Life Awards, congratulations."

Koshi Hoshino: "Thank you, host, I'm surprised. At the beginning, I didn't think that I would win this award at all, because I was not as good as Mr. Mayuan in terms of qualifications and ability, but I didn't expect the organizer to give out two best actor awards......

The host said, "This is also due to Hoshino-kun's strength. As far as I know, at first, the organizers had a lot of headaches when choosing the winner of this award, and there was a lot of confusion between you and Mr. Mayuan, and in the end, history was decided

For the first time, two Best Actor awards were announced. It was your performance in your previous works that finally made the organizers make you make an exception."

"Oops." Hoshino Hiroshi scratched his head, "Actually, I am also happy that Mr. Mayuan won this award alone."

"Now that the authorities have recognized you, Hoshino-kun should not be modest." The host said, "Your next work is about to be broadcast, and your work ranks fourth among all the works to be broadcast in the audience expectation ranking conducted by "Broadcast Life", it seems that the audience is still quite looking forward to your work, do you have anything to say to the audience and your fans?"

"I want to say...... Is it only fourth?" Hoshino suddenly smiled, "It seems that the audience is not very much looking forward to my work."

"Is Hoshino-kun not satisfied?"

"Haha, of course I hope it's the first." Hoshino laughed and said, "After all, I and the crew have put a lot of effort into this drama, and of course I hope to have a good result."

"We have an ambition, and we hope that this time the work we put all our efforts into will become the most watched work in the same period, and our work is indeed very exciting, and I hope everyone can support us, thank you very much."

"I'll be sure to watch it on time." The radio host laughed.

……

Not only the broadcast dramas in the broadcasting industry and the audience in the next spring file, but even some brands that have advertising cooperation with these dramas are also very concerned about the broadcast of the dramas.

Masaya Maruyama is looking at the plan submitted by his subordinates at the moment, which is about the promotion plan of one of the company's kitchenware sets in the future.

He is the head of the advertising department of the company, and it is a very far-sighted thing for the advertising departments of major brands to put the money spent on advertising in the right place.

The main buyers of kitchenware companies' products are housewives, so the main publicity channels are naturally TV programs and women's magazines, among which the advertising sponsorship of TV programs is the bulk of the publicity budget.

The budget for publicity is limited, so which drama to invest in needs to be carefully considered in the early stage.

This is actually similar to gambling, and the essence of business is all kinds of risk-taking.

At the beginning, the company's decision was to continue to invest in Fukuyama Terrace's Yuejiu drama, should I say it or not, the screenwriter and writer named Kei Fujiwara is really a young talent, and every drama can be a big hit, and the ratings are simply scary.

He has been engaged in the advertising business for so many years, and he has never seen anyone who can maintain such a long-term combat effectiveness, and almost every work can beat the same period to the point that it is impossible to get up, and it is said that most TV producers are extremely afraid of the "moon nine" time slot, because it is easy to be stolen by Fukuyama TV all the ratings.

In the next spring file, the two TV series with Fushan TV in front of the gong and drum in the ring, with the support of the senior management of the TV station, poured more resources, and the production team took the plunge.

Masaya Maruyama originally planned to invest in Fukuyama Channel's "Hanzawa Naoki" in the spring file, but due to the increasingly famous name of Fukuyama Channel's Yuejiu drama, the cost of patch advertising was also half as expensive as other programs in the same period.

This extra advertising cost made Maruyama Masaya hesitate for a long time, and half a day later, he heard that NBC's main drama "Kyoto Lover's Notes" and Starry Channel's main drama "My Ex-Husbands 2" will also choose the ninth time slot for broadcasting, so many big-budget dramas are broadcast at the same time, which will inevitably compress the ratings of Fukuyama Yuejiu drama. So he proposed to Fukuyamadai to drastically reduce advertising costs, but was refused.

After some consideration, Masaya Maruyama finally decided to abandon Fukuyamadai and chose this "Kyoto Lover's Notes" starring Koshi Hoshino at a cheaper price, and became their main advertising sponsor.

Sima Guitai