Chapter 306: Don't take the initiative, don't refuse, don't be responsible
On the third day after the premiere, the film version of "White Night Walking" was officially released, and Matsuhi Pictures has rich cinema resources, and there are many commercial theaters in Tokyo and Kyoto, and they have arranged high-ranking films for "White Night Walking".
Due to the super popularity of "White Night Walking" in the book, the movie became popular before it was broadcast, which saved the publicity department of Songri Pictures a lot of things, and even did not need to be deliberately publicized.
As soon as the three words "white night walking" came out, they attracted enough attention. Therefore, other theaters have also introduced this film and deliberately increased the film schedule.
Many theater operators feel that this film may become this year's blockbuster movie, and before the official release, they posted the movie poster of "White Night Walking" in the cinema.
The content of the paper-cut is two villains holding hands, corresponding to the content of the story. And the paper-cut is also an important prop for the hero in the story of "White Night Walking", and this marketing effect really has an unusual advertising effect, and many viewers deliberately go to that theater to watch a movie in order to get the paper-cut.
The surrounding culture is very prevalent in Yueben, and the theater owner also cleverly took advantage of this phenomenon and made a small profit.
"White Night Walking" was released for two days and won 87 million box office nationwide, which is a good result, and it is very likely that the investment expectations of the film will be met if this momentum continues.
In Yueben, even if the box office exceeds one billion, even if it is a blockbuster, there is no one in ten local films that can achieve this result.
Proposed by the top management of Matsuhi Pictures
The box office expectation of "two billion" is very high, and the confidence comes from its own super popularity. And yet this
The ultra-high expectation of "two billion" also has an element of deliberately raising it in order to motivate the team. These two billion are both expectations and goals, like a carrot hanging in front of a donkey's eyes.
Kei Fujiwara's four TV dramas are also more than halfway through the air, and they are beginning to come to an end. The team is about to start preparing for a new drama again, and Kei Fujiwara's tentative scripts are "101 Marriage Proposals", "Spicy Teacher" and "Legal Hero".
They are arranged in the prime time of the ninth month and two weekends. This time, I won't shoot late-night dramas, and specialize in the most valuable time slots.
During the ninth day of the month and the prime time of the weekend, Kei Fujiwara ate the three most valuable time slots in one bite, which also made other producers of the TV station complain.
But at the producer's meeting, I didn't dare to slap the table and ask Kei Fujiwara to spit out the time slot, not afraid that he wouldn't vomit, but afraid that he would really vomit out.
The person who took over the file couldn't shoot his results, but he had to be ranked by the director. Let's bear with it, this guy's contract is about to expire anyway...... Everyone unanimously agreed.
Regarding the renewal of Fujiwara's contract, since the beginning of the year, Director Yoshida Kashi and the special manager of the Personnel Department have been working hard and trying all kinds of means to get rid of Fujiwara Kei.
However, from the beginning of the year to the end of the year, there was no success. Fujiwara Kei is like a scumbag, he doesn't take the initiative, doesn't refuse and is not responsible, he has never made it clear that he will not renew the contract, but he also does not agree to sign, which makes the high-level management of Fukuyamadai represented by Yoshida Kashi very uncomfortable.
A group of high-level TV station executives also held several secret meetings in private to discuss ways to successfully take down Fujiwara Kei, this guy is the magic of Zhenguo in the broadcasting world, and he is not afraid that he will not be able to unify the people and release the rivers and lakes.
However, nothing came of it. The high-level people estimated that there should be many TV stations and production companies that threw olive branches to Kei Fujiwara, and he wanted to increase his value.
Although this kind of thinking is understandable, in the eyes of the top management of Fukuyamadai, it is also more or less indifferent.
I've been together for two years, so shouldn't I have more feelings for Fukuyamadai? In any case, among the many suitors, you must choose Fukuyamadai first, you indifferent person!
But the senior management was embarrassed to complain about what to say to Fujiwara Kei in person, after all, although Fujiwara Kei did not express his willingness to renew the contract, but during the contract period, his work attitude was very sincere.
Obviously, he was only responsible for the Yuejiu drama at the beginning, but when there was still half a year left in the contract, he suddenly put a burden on himself and was responsible for the creation of four dramas at the same time.
Such a workload would be unimaginable for anyone else. You must know that for many screenwriters, writing one play a year is considered a normal progress, and being able to have two works a year is considered a model worker.
Fujiwara Kei is because he has contracted the entire month nine periods.,Write one work after another.,There are four works out in a year.,It's already scary.,This year it's an amazing move to do four dramas at the same time in one quarter.。
This not only crushes peers in terms of performance, but also compares colleagues in the broadcasting industry to scum in terms of work efficiency.
The contracts are about to expire, and they still maintain such a strong enthusiasm for work, and how difficult it is to create four dramas at the same time to ensure high grades, industry insiders know it.
And once Kei Fujiwara makes a drama, he will break his undefeated record, which will affect his worth, but he still does it without hesitation for the performance of the TV station.
In this situation, no matter how much the TV station says about him, it seems that he is not a son. In order to promote the movie "White Night Walking", Kei Fujiwara also mobilized the power of his own TV program.
Half a month before the release of "White Night Walking", Kei Fujiwara had already made preparations, first of all, to let the male lead actor who played Ryoji Kirihara in "White Night Walking" make a cameo appearance as a murderer in "Renzaburo Furuhata".
The actor also showed great joy when he made a cameo, because only popular artists and celebrities can be in "Renzaburo Furuhata".
"Killing", this is already the consensus in the industry...... Even now, there is an unwritten rule in the entertainment industry, that is, when some producers measure the value of artists and give salaries, whether they have appeared in "Renzaburo Furuhata" is actually an indicator.
The artists who have participated in "Renzaburo Furuhata" are more than those who have not participated, and the salary per episode is hundreds of thousands higher.
Kei Fujiwara had never heard of such a thing before, and he was surprised to hear about it at first. "The Lonely Gourmet" also came out, with Kei Fujiwara filming an episode of Goro Inokashira eating a theatrical snack in a movie theater.
The appearance of this episode is vanilla ice cream and popcorn sold at a movie theater in Osaka, and regular customers of this movie theater know that the ice cream cones are cheap and delicious, so they are also used to buying a cone to bring into the screening room before watching a movie.
After the crew of "Lonely Gourmet" collected this information, Kei Fujiwara immediately thought that he could use the content of this episode to promote the movie "White Night Walking", so he asked the crew to go to Osaka overnight for filming.
And when this episode was officially broadcast, it was the second day of the release of "White Night Walking", and Goro Inokashi, who was in the play, sat in the movie theater, intoxicated and enjoying the sweet pairing of ice cream and popcorn, and then the camera stayed on the big screen in the theater for a full six seconds, in order to let the audience watching this show leave a deep impression of the movie version of "White Night Walking".
This is not considered that Fujiwara Kei is entrapping private goods and using the resources of the TV station to seek benefits for himself. After all, he signed a contract with Matsuri Pictures to pay off the film and television adaptation rights at one time, no matter how much the box office of the movie is, whether it is a lot of money or a loss of pants, after the copyright fee is transferred to Fujiwara Kei's bank account, it has nothing to do with him.
So promoting "White Night Walking" can't actually help him earn a penny. On the contrary, Matsuhi Pictures, as the holding company of Fukuyamadai, belongs to Fukuyamatai's father company.
The son should also think about his father's income, and it can be regarded as pursuing filial piety. Fukuyamadai didn't dare to say anything...... As for helping to increase the commercial value of Kei Fujiwara's work, it is just a matter of piggybacking.
In fact, starting from Kei Fujiwara's selfishness, I also hope that the movie version of "White Night Walking" in this world can be a big hit.
And after this episode of "The Lonely Foodie" was broadcast, the effect was indeed very significant. The cinema was nearly 3.5 times more crowded than usual, but most of it was for ice cream and popcorn, and many customers were just there to buy cones and not watch movies at all.
The queue for cones is much longer than for movie tickets. The owner of the movie theater is naturally also very happy, and it is faster to earn money for snacks than for movie tickets.
In fact, according to the survey, selling snacks such as popcorn is no less profitable for movie theaters than selling movie tickets.
And this is obviously not the result that Fujiwara Kei wants to see, and the situation that he and Matsuri Pictures don't want to see even more has also appeared, on the fourth day of the release of "White Night Walking", both the number of moviegoers and the theater schedule began to decline significantly.