Chapter 307: The Trend Vane

"I'm sorry, Minister Tang Ze, I'm really bothering you...... Yes, I would like to ask about the recent theater schedule. Heck, the film scheduling rate has dropped a lot recently, which makes the colleagues in the production team really worried. It's just a matter of thinking about other private theaters, and our own theater chain always has to take more care of our own films, you ......can watch it."

"It's Nakadai-san, it's been a long time. Your request is not incomprehensible, but our distribution department also has its own performance pressure, and from the beginning, it was to watch the self-produced film, and we have deliberately increased the film scheduling rate, but the effect is ...... How so...... Hey, it's all your own people and don't hide it, it's really unsatisfactory. It's only the tenth day, and according to the statistics of the theater chain, the average daily attendance rate of "White Night Walking" is less than one-third of the first day of release. Maybe this type of film is not very popular in the market right now...... It just so happened that the market response of a cartoon film was quite good recently, so I appropriately increased the schedule of that film, which is also a request of the upper leadership, and I ask for your understanding."

"It's not easy for everyone to make a living in the highly competitive film industry. I just hope it's still ...... in terms of follow-up film scheduling."

"If you schedule the film, it depends on the market reaction, Nakadai-san, it's not my will to decide. After all, the income of the theater chain also determines the performance bonus of the people below, and it is difficult for me to do it. Well, what? It's up to you, I'm on the phone right now...... Really, I really can't do anything about you, I'm really sorry, Superintendent Zhongdai, I suddenly have something here, let's talk about it another day, yes."

As the sound of "Dudu" sounded, Zhong Daiying put down the telephone receiver a little irritably, turned his head to look at everything around him, and felt that the furnishings in the room had become unpleasant.

The box office performance of "White Night Walking" did respond well in the first two days of its release, and it received nearly 100 million yen at the box office in two days, which is still the result achieved by some small theaters when they have not arranged high-ranking films and plan to wait and see.

The box office results on the second day of the release increased compared to the first day, which also made Nakadai Young-je full of confidence at the beginning, feeling that the box office might get higher day by day.

Some small theaters saw the box office performance of the first two days, and also arranged a high box office for this movie, but what they didn't expect was that on the third day, the attendance rate of "White Night Walking" dropped to a certain extent.

It is logically normal for the ups and downs of results, but the box office and attendance of the movie version of "White Night Walking" seem to have never risen again as soon as they fell.

So until the tenth day of the release, the box office accumulation was only more than 200 million, and after that, it is estimated that the box office result of more than 200 million in ten days will be difficult to achieve.

The senior management of Matsuri Pictures has also noticed the unsatisfactory offline box office performance of "White Night Walking" today, and the box office expectation of "two billion" proposed at the beginning now seems to have been declared bankrupt in advance, and it should not be possible to achieve it if no miracle happens.

So the high-level executives changed their box office expectations for this movie, from 2 billion at the beginning, directly cut it in half to 1 billion, and then cut it to 500 million. ….

A series of previously agreed commercial plans to release tapes around the film have also been put on hold for the time being.

In order to save the declining attendance and box office, the main creative team took the actors to actively perform roadshows and appeared in front of major theaters and media. "Human Observations" and other variety shows were also released, but they still failed to recover the box office results that had fallen all the way.

Kei Fujiwara sat in his office, looking at the box office statistics report of "White Night Walking" that Monet Shiraishi got him, and put it down after reading it for a while.

It seems that the movie version of "White Night Walking" in this world has also failed, but this is also something that cannot be helped. The expectations of classic readers are already higher, and the multi-line narrative of this film is already a test of the director's narrative skills, although Fujiwara Kei feels a little pity, but it is not very surprising.

But Arima that guy ...... I don't think it's feeling good......

Thinking that there is a tradition of main actors in the entertainment industry taking the blame for street movies, Kei Fujiwara can't help but worry a little for Arima Katsuka.

Find a chance to comfort her...... Or, simply make another drama with her as the main service. With the current popularity and strength of Katsura Arima,

As long as the quality of the script is guaranteed, it is not a problem to make another popular drama.

There are indeed a lot of dramas on hand that are suitable for Ma Guixiang...... Kei Fujiwara also has the idea of grafting some popular Korean dramas into this world, and in order to avoid the ratings hitting the street due to the lack of adaptation, the selection of some popular actors is also a safeguard measure.

Kei Fujiwara has already confirmed the new players in the three succession periods, according to the original plan, which are "101 Proposals" in the ninth period of the month and "Spicy Teacher" and "Legal Hero" in the prime time of the weekend.

These three dramas are also extremely capable players, and they have all achieved good results in their original worlds, among which "101 Marriage Proposals" and "Spicy Teacher" are both works in the 90s, and only "Legal Heroes" was filmed in 2007.

Kei Fujiwara is now deliberately increasing the frequency of 90-year-old dramas, such as "Homeless Kids" and "Tokyo Cinderella", because he is afraid that if he does not make these dramas, he will become obsolete.

Time flies, and in the blink of an eye, it's coming to the end of the year again. is about to usher in the turn of the century, and if those old dramas originally filmed in the 90s are not released, they are likely to be abandoned by the times.

For example, the drama "101 Marriage Proposals", this drama is a classic of Japanese dramas, telling the story of a social animal uncle who is mediocre in appearance and not rich in his pursuit of the goddess.

But after the broadcast of "Tokyo Cinderella", many audiences, especially female viewers, began to gradually jump into the big pit of trend dramas, and recently the TV station has received many letters from viewers, hoping that they can shoot more dramas like this, which is really very good.

At the same time that trend dramas are sought after, there is also a trend of single-mindedness in the audience's aesthetics, and some audiences can only accept handsome men with a lot of money as roles, although this trend is not very obvious now, but there are already some signs, and the phenomenon will gradually intensify.

After the broadcast of "Tokyo Cinderella", imitators have already begun to appear. It is estimated that after a while, a bunch of dramas of "the domineering president falls in love with me" will appear in a bunch.

No matter how much the mainstream screenwriter circle composed of the judges of the Young Screenwriters Competition looks down on this kind of plot, this kind of drama is extremely capable of playing in business.

A TV series like "101 Marriage Proposals", which is a middle-aged obese uncle and has little money, may not have much market if it is not broadcast again.

Take advantage of the arrival of the new fashion trend, and take out all the things at the bottom of the box.

Speaking of which, the market iterates so fast, Kei Fujiwara has made a big effort. Because he has launched many big dramas that represent the tastes and popular trends of later audiences, such as "Naoki Hanzawa" and "Victory is Justice".

These dramas have gained market popularity with their novel, unique and interesting plots, changed the audience's tastes and formed a new popular trend, prompted more producers to follow suit, and promoted the accelerated iteration of the film and television market.

Sima Guitai