Chapter 368: The two-way positioning of Japanese dramas
In the original timeline of Fujiwara Kei, the time of the arrival of the financial tsunami was 1997, and not only South Korea and Yumoto were also strongly shaken, for Yumoto at this time, this financial tsunami was like kicking the good leg of a lame man, and he never stood up again.
For South Korea, the financial tsunami was equally deadly. As a country dominated by foreign trade and exports, the crisis has caused South Korea's foreign exchange reserves to fall to the bottom, large conglomerates to disintegrate, many banks to fail, and unemployment to record highs.
The Korean government recognized that it was necessary to transform its industry in order to successfully survive the crisis, and that the cultural industry was the key to that transformation, and it was designated as a strategic pillar industry for national development in the new millennium and nurtured it.
In fact, South Korea has long been aware of the importance of the cultural industry to the development of the country, and even during the military government, when the social atmosphere was still relatively closed, the government at that time paid great attention to the development of domestic culture, and introduced a series of cultural protection measures.
The year after the financial tsunami, then-President Kim Dae-jung officially put forward the slogan of "cultural nationhood", not only giving policy support, but even directly legislating, and also investing heavily in funds.
This transformation has also been quite successful, helping South Korea get out of the financial tsunami in just two years, recover its economy rapidly, and move forward all the way to the path of a developed country.
"Fujiwara-sensei, do you think Western society will be more receptive to the cultural industry?" Kashi Yoshida asked.
This is also a key problem in his opinion, that is, the territory is not vast, the income is very limited, and earning foreign exchange is a good choice.
Everyone knows forex incense, but whether you can earn it is another question.
The United States itself is an extremely rich and powerful country with a rich and powerful cultural industry, and all kinds of cultural products produced by itself can meet almost everyone's various needs, so even the animation industry, which is proud of itself, can leverage the cake in the United States is limited. Americans have their own superhero series of comics and princess movies, and most minors in the United States grow up watching their own things.
As English-speaking countries, European countries are infiltrated by American culture like a sieve, and many countries have almost no cultural industries of their own, which is the backyard of Hollywood.
Not to mention Africa.
According to Yoshida's experience, after all, the export of cultural products to the sea is only to do business in Southeast Asia, but in the whole of Asia, only the only country can be called a developed country, and the benefits brought by going overseas do not seem to be so much.
"It's not realistic to import it into the Western world in 10 years." "Therefore, the temporary export target is Southeast Asia, which is geographically and culturally close, and is more suitable for cultural exchange."
"The popularity of cultural works is also a reflection of the strength of the country, and given the current national conditions, I can't do it all over the world......," Kei Fujiwara tried to put it mildly, "but it is still possible to influence Asia and radiate it."
"Southeast Asia? Is that China, South Korea, or Vietnam?"
….
Yoshida Kashi smiled, and began to feel that what Fujiwara Kei said was unreliable, both Asian countries, but whether it is China or South Korea now, they are poor relatives in the eyes of Yumoto, although Yuben is now also thin, but the glorious past of the United States is still made Yoshida Heshi himself have an arrogant mentality that cannot be eradicated.
After thinking about it, Yoshida said, "As you said, South Korea is also a country that attaches great importance to the cultural industry, and I went to South Korea last year for cultural exchanges, and I do feel that their cultural industry is evolving very quickly. Moreover, their population is not large, the land of projectiles, the recovery is narrow, and their cultural products may not be able to digest all of them, so how many markets will our things go into?"
The words "land of projectiles" seem somewhat ridiculous when they come out of the mouth of a man himself, but no matter how funny it is, Kei Fujiwara will not laugh. Although the core is Chinese, the shell is also himself, and this restraint is still there.
"To
...... in China," Yoshida said after a moment of silence, "it is true that there are many Chinese, but in terms of economic level...... And piracy is serious in China, I went to China on a business trip a few years ago, and no matter what kind of work you have in China, you will face the fate of lying on the side of the road and selling adult discs together. Moreover, if you are caught selling adult films in China, you will be punished, but you will not be able to sell pirated discs. Moreover, Chinese society may not be stable......
It is true that around the year 2000, piracy was rampant in China that was completely incomprehensible to the law firm at the same time, and creators and cultural industry practitioners naturally did not like such an environment.
And this is the time when the theory of China's collapse is widespread, or 10 years ago, the theory of China's collapse has always existed. In the eyes of many people, what market value does a country that may be on the verge of collapse?
"China may soon join the TO...... "Kei Fujiwara said after a moment of silence, "and by then, Chinese society will rapidly accumulate great wealth in a few years, and then it will be an unimaginably fertile land."
"China joins TO? Is that your judgment?" Yoshida said with a smile.
Kei Fujiwara laughed, "It's just a little speculation. And piracy is not a big problem, maybe it is not appropriate to say this in my position and capacity...... But to a certain extent, whether it is piracy and plagiarism, it is the only way for a society to go through the initial period, when it was said that in the early stage of industrialization, plagiarism and piracy were not also rampant? It's always a process that we have to go through, and we have to think about not only making money now, but also making money in the future. The situation will gradually improve when the Chinese giant ship also starts to sail smoothly on the sea."
"Moreover, the income of the cultural industry is not so superficial, and it takes a situation where money and goods are cleared. Even if our TV dramas and movies are mainly in the form of pirated discs in China, it doesn't matter, at least our participating artists will become popular in China and will have huge economic value. And we can also boost the revenue of domestic tourism, and the government must be very happy to see that. As long as we spread widely enough, no matter what form it takes, we will have a lot more confidence in front of advertisers."
….
"Moreover, I will only try my best to fight for the overseas market, but I will still base myself on the local market and adopt a [two-way positioning] strategy, taking into account both the domestic market and foreign audiences...... Think of it as an added bonus."
Kei Fujiwara shrugged, "After all, I haven't lost this kind of thing about making a TV series to a domestic audience, and I guess I won't lose it in the future."
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Hearing Kei Fujiwara say such confident words, Yoshida Kashi couldn't help but smile, speaking of which, no matter how good the results of this genius screenwriter were before, he always showed a modest and cautious appearance, and this kind of arrogant words seemed to be the first time he said it in front of himself, this may be his true side.
Yoshida Kashi not only did not resent it, but felt that it should be so, young and frivolous was originally the right thing to do, not to mention that he was so accomplished.
However, at this time, he suddenly thought of something, looked at Kei Fujiwara and asked, "Fujiwara-sensei, your idea is very interesting, and it is also reasonable and feasible, but have you revealed too much to me, haha, to some extent, we are also competitors, although we are close to retirement."
"Is it too early for Director Yoshida to retire?" Kei Fujiwara smiled, "Maybe if you're interested, you can come to the water wave production more often, maybe this place is more suitable for you than Fukuyamadai?"
Sima Guitai