234. Capacity and pricing of Liporelent

The next morning, Phoenix Road.

After Yuan Ze came to the company, he saw Qiao Shuang looking at him excitedly.

Those watery eyes are smart and energetic, as if they are telling something.

"Mr. Yuan, you've made a fortune!"

"I know."

"No, why are you so determined, that's 1.711 billion US dollars, which is more than 12 billion RMB."

"I was excited yesterday." Yuan Ze stretched out his hand and hugged Qiao Shuang and said, "Kang Lei, did they bring the money into the company?" ”

"Well, it's already in." Qiao Shuang nodded and reported: "A total of 641 million US dollars, according to the current exchange rate, 4.615 billion RMB."

However, due to the huge amount of money, it was transferred back from abroad, and the leaders of the ICBC and the province just now called to inquire about the situation.

I didn't dare to say more, but according to Mr. Yuan's previous instructions, I briefly said the matter of investing abroad. ”

"Good." Yuan Ze nodded with satisfaction.

Up to now, Yuan Ze still has $1.47 billion in foreign exchange funds in his account with DBS Bank.

This fund can be transferred to China at any time, but according to the recent policy, it is difficult to purchase foreign exchange, and the settlement of foreign exchange is much simpler.

After all, the big family is short of money now, and if you earn money and use it back, it will definitely be very popular.

However, it is not forbidden to transfer money out, but as regulations become stricter and globalization further disintegrates, it will become very troublesome to transfer money out for investment.

Therefore, from the perspective of Yuan Ze's personal interests, he must have a sum of money in his foreign account.

Anyway, this money was earned by him from abroad, even if he spent it all abroad, not a penny was transferred back to China, and no one could scold him for being unpatriotic.

At least, Kang Lei, Hu Xu and Ge Chengye's money, he let him transfer back to China, more than 4 billion RMB.

Among the current private entrepreneurs, if you want to say who settles the most foreign exchange, it must be Yuan Ze this month.

At least in Lingnan Province.

For this reason, Qiao Shuang also said that this matter also alarmed the leaders of the province, and called the Yuanlai Investment Company to inquire about the situation.

As a company that suddenly appeared, it just spent more than a billion yuan to acquire a pharmaceutical company some time ago.

Now there are billions of cash transactions with foreign countries.

In the entire Jiangcheng, and even among the private enterprises in Lingnan Province, the handwriting can be regarded as second to none.

If it was placed a year or two ago, when the policy side tended to suppress unruly private enterprises, this overseas fund might encounter various investigations and difficulties, and if it was not good, it would have frozen you first.

The wind is in such a direction, no matter if you have a problem or not, you will first deal with it according to the assumption that there is a problem.

But now, in the current severe economic situation, many people are about to make a fuss and can't open the pot, the House of Elders has been advocating preferential treatment for private entrepreneurs, and strictly ordering the localities not to beat them to death with a stick and target them for no reason.

Therefore, the leaders will not only not embarrass Yuan Ze, but will also try to provide convenience for an entrepreneur like him who can make money, so that he can provide impetus for employment and economic development in the country, which is beneficial to the country and the people.

This is undoubtedly a good thing for Yuan Ze and the soon-to-be-listed fat loss spirit.

At least in the short term, due to various global disputes, the policy will not change easily, and Yuan Ze has enough time to develop and grow the company.

When there is a change in the direction of the policy wind, I don't know how many years later.

At that time, he will be hanging on someone, and he will have a large enough business foundation, just like a certain belt, although there are a lot of people who hate him, but no one who wants to embarrass him can easily be embarrassed.

In the final analysis, striking iron still needs its own hardness, as long as the foundation is hard enough, whoever dares to target you must also weigh whether his needle can pierce your defense.

"You're really powerful this time, I worship you to death now, how can you be so strong!"

Qiao Shuang was still immersed in the horror of this foreign exchange income and could not forget it for a long time.

This time short GBP/USD, there must be a lot of foreign institutions that make money in this trend, and Wall Street, as the leader of bloodsucking, is designated to make a lot of money.

However, looking at China, there are still billions of dollars that can make money in this trend, and I am afraid that only Yuan Ze is the only one.

Yuan Ze rubbed her and said with a smile: "Doesn't this just show that you are right to look at people?" ”

Qiao Shuangyan smiled: "Yes, I didn't misunderstand you, you are really an excellent man, you are excellent in all aspects, the only bad thing is that you are a little careful, but the flaws are not hidden, if you are not attentive, you will be a little out of place in this world." ”

"Hahaha, if you want to defend me like this, then I will have to reward you." Yuan Ze said cheerfully.

"It's not to defend you, but to tell the truth, sincerely. But when it comes to rewards, how are you going to reward me? ”

"Hehe, reward you for not wanting to go to work for three days, how about it, it's hard enough, right?"

"Go, go, you're like this, this is in the office, don't mess around!"

"The little secretary should be obedient, good."

"Ahh

Yuan Ze and Qiao Shuang were tired of chatting happily together.

An hour later, Zhan Ping came to look for her, and Yuan Ze immediately asked Qiao Shuang to go down to busy her, and then talked to Zhan Ping about business.

"Mr. Zhan, what are you holding in your hand?" Yuan Ze walked to the desk, picked up the teacup and took a sip of tea, a little curious.

"This is a bottle of medicine that I just went to the pharmaceutical factory and randomly selected on the production line, you see."

With a happy smile on his face, Zhan Ping stepped forward and handed the bottle of medicine in his hand printed with the logo of 'Blue Whale Medicine' and the words "Fat Reduction Ling" to Yuan Ze.

The night before yesterday, the production line of Liporetic had been debugged and started production yesterday.

"Oh? Drugs coming off the production line? Yuan Ze took the medicine bottle, unscrewed the cap, poured out a few milky white capsules from it, put them in front of his nose and sniffed: "Is the quality of the medicine qualified?" How does it compare to the other side of the Harmony Road Laboratory? ”

Zhan Ping replied: "You can rest assured, the quality of the drug is completely qualified, yesterday Director Wang has given a test report, the current batch of lipolyxin is produced according to the concentration of sample No. 1, there are two kinds of men's and women's only." ”

Yuan Ze nodded and said, "What is the current production capacity?" ”

Zhan Ping replied: "According to yesterday's calculations, the average annual output of each production line can reach 500 tons, and the annual output of six production lines in the three pharmaceutical factories will reach 3,000 tons." ”

"Is there an annual production capacity of 3,000 tons?" Yuan Ze thought for a moment and continued to ask: "Then based on the standard specifications of Fat Loss Ling, what is the approximate scale?" ”

"According to the specification of 0.5g per capsule, it can produce 3 billion lipid-reducing capsules per year, and according to the packaging of 120 0.5g capsules in a bottle of fat-reducing capsules, it can produce 25 million bottles of fat-reducing capsules per year, and each bottle of fat-reducing capsules will be able to burn off 4.8 kg to 7.2 kg of fat in the human body."

"In terms of pricing, how did you discuss it, how much is the right price for a bottle of fat reduction elixir?" Yuan Ze asked again.

Zhan Ping had already planned about this, and quickly replied: "In terms of a five-year period, the three pharmaceutical factories are currently running at full capacity, which can produce 15 billion fat reduction capsules, with a total of 125 million bottles.

Among them, the cost of production lines and factories is 1.18 billion yuan, the cost of raw materials, material loss and energy is about 5 billion yuan, the labor cost is about 1.5 billion yuan, and the marketing cost and other expenses within the company cannot be accurately calculated for the time being, so about 2 billion yuan will be reserved.

The total cost of producing 125 million bottles of Fat Reduction Capsules over a five-year period is about 9.68 billion RMB, rounded to 10 billion yuan.

In this way, the average cost price of each bottle of Lipolysol is about 80 yuan. ”

Zhan Ping continued: "The above is the approximate cost of 120 capsules per bottle, of course, this is over a five-year period, if you look at the 10-year period, or continue to expand the scale of production, the cost will be further reduced.

However, in terms of the five-year period, the cost price of each bottle is 80 yuan, and after a meeting and discussion yesterday, we agreed that the ex-factory price of each bottle of fat reduction capsules should not be less than 500 yuan. ”

Yuan Ze raised his eyebrows when he heard this: "The cost price of 80 yuan, the ex-factory price of 500 yuan, the gross profit margin is more than 80%, no problem, right?" ”

Zhan Ping said with a smile: "This Mr. Yuan, although you can rest assured, regarding the ex-factory pricing of drugs, the Food and Drug Administration and market supervision have no clear requirements, mainly for the sales price of drugs after leaving the factory.

According to the ex-factory price of 500 yuan per bottle, the gross profit margin is 84%, which can only be said to be average in the pharmaceutical industry, not the highest.

The data obtained from my side shows that in the pharmaceutical industry, the gross profit margin of the drug category to which growth hormone belongs is up to more than 90%, such as the semi-annual report of Chang Mou High-tech this year, the gross profit margin of genetic engineering/biological drugs reached 93.43%, and many other pharmaceutical companies are like this. ”

What Zhan Ping is talking about is a universal phenomenon, and at the same time it is the tip of the iceberg.

Even in the medical cosmetology industry and some ulterior consumer industries, profits are dozens or hundreds of times.

If you want to say that they are black, they are indeed black, but the key people are willing to consume, then there is no way.

For example, everyone knows that the tobacco industry is profitable, and everyone knows that smoking is harmful to health, but so many people still want to smoke, and even form a smoke ring culture, and people who don't smoke look down on you.

This is our world, so realistic, yet so absurd.

Yuan Ze said: "It seems that my insider understanding of the pharmaceutical industry is still a little less, and there are drugs with a gross profit margin of more than 93%, which is really ruthless, and the ex-factory price must not be more than ten times the cost price?" ”

Zhan Ping said: "Under normal circumstances, the gross profit margin of the health care consumption, medicine and liquor industries is relatively high, generally above 70%, and some even reach more than 95%, let's just say that, with my understanding of the pharmaceutical industry, they are usually the cost price of 1 yuan, the ex-factory price is at least 8 yuan, and it is not a lot to reach 10 yuan or even more than 20 yuan." ”

Yuan Ze nodded, his eyes flashed slightly, and said: "According to what you say, then our ex-factory price of 500 yuan per bottle is still less?" ”

At the beginning, he still felt that the price of 500 yuan was a little expensive, but now that Zhan Ping said this, it seems to be low?

Zhan Ping did not shy away from responding: "It stands to reason that yes, with the medicinal effect of Liporelentine, let alone 500 yuan per bottle, even if the ex-factory price is set at 5,000 yuan per bottle, I think it is in line with its value."

After all, a normal person spends 5,000 yuan to buy health care products and fitness technology products, and after one meal, can they lose 4.8 kg to 7.2 kg of fat?

Obviously, it can't, but our fat reduction capsules can not only help them lose so much fat in ten days, but also be healthy and healthy, and not hurt the body, and even, in terms of type 2 diabetes, fat reduction also has miraculous effects. ”

Yuan Ze said: "5,000 yuan a bottle is too exaggerated, the efficacy is strong, but fat loss is destined to take the mass consumption route, it is too expensive to sell, there are fewer people willing to buy, and sales and overall revenue will decline."

Our goal is not only to make money, but also to benefit the broad masses of the people, otherwise we will not be able to stand on our feet, and it is easy to be scolded for black-hearted products. ”

Zhan Ping said: "Yes, so I just said, 500 yuan a bottle is the minimum price, it can't be lower than this line, there is still higher pricing space up, how to price, in the end, you have to make a decision."

How much do you think is appropriate? ”

Yuan Ze chuckled: "I definitely think that the higher the better, but I don't have much experience in this area, and random pricing is easy to affect the sales of fat loss in the end, let's talk about it, what is the pricing you discuss the most?" ”

Zhan Ping gestured and replied: "I consulted Mr. Fang and Mr. Hao, and we agreed that it is best to set the ex-factory price of 120 fat loss capsules at 600 yuan per bottle, of course, this price is for drug distributors.

However, due to the fact that our fat loss spirit is not well-known at present, and the market effect has not yet been played, we now have no dealer channels and can only slowly cultivate.

At present, Fat Reduction Ling is about to be launched, and regarding online, we plan to launch Fat Reduction Ling on e-commerce platforms such as Taobao, Tmall, Jingdong and Pinduoduo for online shopping and direct sales, and the direct sales price is set at 998 yuan.

As for the offline, the company has already arranged for people to talk to the major pharmacies in Jiangcheng, planning to supply them with a batch of goods for free first, train the first batch of dealers, and pay after the sale, and recommend that their retail price is 998 yuan per bottle.

There is a profit difference of three or four hundred yuan in the middle, which is enough for them to earn.

Of course, in the end, the pharmacy is willing to retail how much it wants, it is their own business, as long as they are not afraid of being fined by the Market Supervision Bureau, they are whatever they want.

Anyway, in order to promote the market of fat loss ling, our own online shopping direct sales price is set at 998 yuan, which cannot be changed. ”

Obviously, there is a difference between the ex-factory price and the final sales price.

In the consumer industry, it is difficult for manufacturers to get stuck in all sales channels, and they must have a group of their own distributors.

At this time, there is a difference between the ex-factory price and the market retail price.

According to the results of Zhan Ping's discussion, the ex-factory price of 120 fat reduction capsules is set at 600 yuan per bottle, and the retail price is 998 yuan.

If you want to make Fat Reduction become popular quickly, it is definitely not possible to rely on Blue Whale Pharmaceutical Company alone.

Everyone gathers firewood and the flame is high, so they have to let other gainers join in to build momentum for it, and everyone will get rich together, so that the heat of fat loss spirit can explode.

Although it is cool to eat alone, but money is not enough for one person, and people are social animals after all, eating alone is far less than cake Everyone eats together, hello, I am hello, everyone, come safe and hot.

"The ex-factory price of 600 yuan, the retail price of 998 yuan, well, it's quite reasonable."

Yuan Ze shook his head when he heard this, and motioned for Zhan Ping to continue.

……