Chapter 296: The First Double 11
"Okay, brother is waiting for you."
Mr. Ma casually mentioned that since Dibao.com defeated eBay, it occupies nearly ninety percent of the market share of domestic e-commerce at this time, and even with a telescope, it can't find an opponent.
Mr. Ma was at his most high-spirited time at this time, he didn't even pay attention to Jingxi, and of course he wouldn't take Fan Meng in his eyes.
"Brother Ye, what do you think of us Ali?" Mr. Ma changed his words.
Ye Fan thought for a while and complimented: "I think Ali is the greatest Internet company in China. “
Mr. Ma laughed and said without modesty: "Brother Ye, how do you say this?" ”
Ye Fan said seriously: "I think Ali is the greatest Internet company in China, because Internet companies, he is not just an e-commerce platform, he should be open and innovative.
The great thing about Ali is that he can cultivate more businesses like Jingxi and make them profitable. ”
"Brother Ye's words, Daigo's ears are irrigated." Mr. Ma nodded thoughtfully.
Ye Fan thought to himself, this passage was originally said by you a few years later, I just said what you were going to say in the future in advance.
Mr. Ma suddenly laughed and said, "Brother Ye, I think we are like-minded people, are you interested in coming to our Ali as CEO?" ”
"Brother Ma, you're really joking." Ye Fan laughed.
Some people never forget when they don't see it, but after they see it, they don't have that sense of expectation.
After leaving the charming Lin'an and returning to the low-key and pragmatic Yangcheng, Ye Fan immediately devoted himself to the sprint work of Double Eleven.
Kaixin.com and Internet celebrity magazines, as well as forum post bars and blogs, as well as the emerging Weibo, began to build marketing momentum at the end of October.
Ye Fan started on November 1st, and arranged on all the store pages of Fanmeng, and hung up the Double 11 promotion early, and the whole audience was more than 10% off the preview page.
Fanmeng's Weibo also began to build momentum at the same time, forwarding Weibo comments and lottery, this series of interactive marketing methods that attracted fans on Weibo in the early days, Ye Fan used them one by one.
Ye Fan's personal Weibo publicity is even a little earlier, as long as he forwards and comments on Ye Fan's personal Weibo, he will draw a lucky draw every day to give away a magic casting mobile phone.
Ye Fan came from an ordinary background, and he was still a college student, and he has become a successful young entrepreneur, who has been sought after by many college students and young white-collar workers, and has become the chicken soup for the soul of many people, so he has become an inspirational Internet celebrity on Weibo.
Ye Fan's personal Weibo was still more than 100,000 fans in October, and when he gave away a few mobile phones at the end of October, he quickly broke through 1 million fans, and in early November, he exceeded 2 million fans, becoming a Weibo big V with millions of fans.
The day before Double 11, Ye Fan posted a promotional Weibo, threatening to forward and comment on this Weibo, and on the day of Double 11, he drew a mobile phone every hour.
I heard that Ye Fan was going to distribute 24 magic mobile phones in one day, this Weibo was reposted and commented like crazy, and on the day of Double 11, Ye Fan's fans exceeded five million.
The news that Ye Fan stocked up for 50 million on Double 11 has long been spreading, and many people in the e-commerce circle and the Internet circle say that Ye Fan is crazy, and there is no place to spend the money.
Many people think that Ye Fan is still too young, and he actually bet so much for an e-commerce promotion.
Many competitors in the e-commerce industry have bet in the e-commerce group on how much Ye Fan will lose this time.
Just when everyone was disagreeing, Double 11 came as scheduled.
On November 11, 2009, a few hours before the early hours of the morning, several offices of Fanmeng E-commerce were already overcrowded, and no one was willing to leave work early.
Not only did some students come to see the excitement, but when they heard that Ye Fan was so invested in it, even Principal Wan and Secretary Jia came to take a look, and Teacher Wen and Han Xing also came over to join in the fun.
Principal Wan is the leader after all, he encouraged everyone at nine o'clock in the evening, and left quickly.
Han Type was also very nervous in her heart, because of the Double 11 promotion, Ye Fan placed tens of millions of orders for her this month.
In such a tense and warm atmosphere, the early hours of the morning came!
A few minutes ago, there was no movement in sales, and the backstage of Dibao.com was also stuck, but everyone was frightened.
For Double 11, the whole company has been preparing for a month, and the manpower, material resources and energy invested are difficult to measure.
As the operations director in charge of the Double 11 project, Sun Jiaqi saw that the sales had not moved, and he was anxious to walk around the company's operations department like ants on the hot nest.
Of course, Ye Fan knew that this was because there were too many people placing orders, and the platform system was overloaded, and the data could not be updated in real time.
Seeing that Sun Jiaqi was so anxious, Ye Fan pointed to the portrait of Mr. Ma hanging in the center of the operation department, and said earnestly: "Jiaqi, why don't you go and worship Mr. Ma, maybe you will come to the order?" ”
"Is that okay?" Sun Jiaqi was stunned for a moment, and said in disbelief: "Brother Fan, are you serious?" ”
"Or else? What else can you do? Ye Fan said indifferently.
"Cut, you and I are a three-year-old." Sun Jiaqi said disdainfully.
After Sun Jiaqi finished speaking, he thought that for the Double 11 project, the entire company had 200 people, but it had been prepared for a month, and the manpower, material resources and energy invested were difficult to measure.
He was ruthless, trembling and walked to the bottom of Mr. Ma's avatar, facing Mr. Ma's avatar, knelt down sincerely, and knelt down three times and knocked nine times: "Mr. Ma, who is merciful and compassionate, bless us with a big sale of all dreams of e-commerce........"
Sun Jiaqi raised his head and saw that many people were looking at him in a daze.
His face turned red, and he suddenly said loudly to the people watching the excitement: "Look at it, help bring some tribute." “
"Okay."
There are sensible people, and they immediately ran to get all kinds of tributes, in addition to Red Bull Laotan sauerkraut noodles, as well as Huang Laoji and Hainan coconut water, etc........
It is also a coincidence that the tribute to Mr. Ma has just arrived, and the sales amount of several digging online stores has increased rapidly.
Seeing the speed of this sales increase, it was like going crazy, and many people thought it was a fake number at first.
Someone whispered: Is it because of the tribute, Mr. Ma began to manifest?
Sun Jiaqi glanced at this person, he was really sensible, he suddenly raised his head and shouted loudly: "Have you seen this sales growth rate?"
"When I saw it, it was like a crazy pump." Someone responded.
"Do you know why?"
Facing everyone's puzzled eyes, Sun Jiaqi shouted: "That's because I just worshiped Mr. Ma."
"Huh?"
"Ah what, I decided, every year on Double 11 in the future, you will sincerely worship Mr. Ma with me, and you will also pay tribute to ensure that this order is searched and ...... up"
Seeing the speed of sales growth, Ye Fan of course knew that this was the peak period of the Digbao platform, and the system began to return to normal data updates.
Ye Fan suddenly thought of something, and couldn't help but smile, the tradition of e-commerce people worshipping Mr. Ma every year on Double 11 turned out to be passed from Fanmeng E-commerce!
In less than half an hour after the Double 11 promotion event was launched, Fanmeng exceeded 10 million sales.
This scared many people at the scene and relieved many people.
Ye Fan asked everyone to go back to rest, but everyone was reluctant to leave, they still wanted to witness the miracle.
Before one o'clock in the morning, sales had already exceeded 15 million!
Ye Fan left a few customer service agents on duty overnight and asked everyone to go back to rest again, and then people began to leave one after another.
But until two o'clock in the morning, there are still many people who refuse to leave, young people are passionate, and they all want to witness miracles!
Moreover, this miracle was created by them!
Some people are already quietly thinking that after many years, I can proudly say to future generations that I personally participated in a big project of tens of millions!