Chapter 297: Set a small goal first

At half past two in the morning, Ye Fan saw that the sales had broken 20 million, and after half past two in the morning, the number of people placing orders began to be few, and he was ready to go back to sleep.

But many people were still reluctant to leave, Ye Fan threatened to cut off the power, and everyone reluctantly went back to rest.

Nima, young people are passionate!

I think back then, when my brother first started to do e-commerce, he also came over like this!

On the day of Double 11, at six o'clock in the evening, sales have reached 40 million!

Everyone is both excited and apprehensive, because at this time, the sales growth rate has dropped significantly, and there is still a gap of 10 million from the completion of the sales target.

Ye Fan was actually a little apprehensive, after all, this was the first Double Eleven, and he couldn't say it well!

At this moment, a great god began to exert his strength!

Today's evening news broadcast an interview with Mr. Ma, as well as various large and small media websites, which are overwhelmingly full of news about the Double 11 promotion of Dibao.com.

Everyone opened a lot of PC portals at night, and they were forced to jump to the big promotion page of Dibao.com.

As a result, there was a sudden wave of rapid growth in traffic and sales.

Ye Fan also reacted, and immediately contacted the person in charge of Kaixin.com, as well as the Internet celebrity under Fanmeng, and there was also a wave of advertising bombardment on the forum blog Weibo, but he mainly attracted traffic to the group.com.

At twelve o'clock in the evening, the whole Double 11 ends.

Fanmeng's sales results on the day came out, and after a whole day, 52 million sales were sold!

Seeing the amount of 52 million, Ye Fan was shocked, he was not only shocked by the large amount of transactions, but also shocked by this coincidental number.

In the original history, in the first Double 11 promotion in 2009, the 27 merchants participating in Taobao Mall had a total turnover of 52 million.

Only this time, Fanmeng E-commerce sold this amount, and sure enough, history is an amazing reincarnation!

Just when Ye Fan was surprised, a sensational shout suddenly sounded in the audience.

"Brother Fan, divide the money!"

"Yes, divide the money."

"500,000 bonus!"

"We have overfulfilled the quota by 2 million, and the management has 60,000 bonus ......"

At twelve o'clock in the evening, the whole dream was crazy, and everyone shouted excitedly.

Ye Fan not only opened the champagne on the spot, but also took out the sack, and found gold on the spot!

Moreover, Ye Fan also invited the school dance team to sing and dance for everyone, all of them were young people, and many people also sang and danced, bringing the atmosphere to a climax.

E101 was so lively, in addition to the employees of Fanmeng, many people were attracted to come and watch.

Li Xialan was also at the scene, she had been away from Fanmeng for more than half a year, and she was still familiar with many old customer service customers of Fanmeng, and someone took the initiative to take champagne and handed it to her.

Li Xialan now opens her own store and can earn hundreds of yuan a day, but she has to do everything by herself, and when she saw Guan Xianshi get more than 10,000 bonuses tonight, she suddenly regretted leaving a little.

If I still stay in the position of Fan Meng, the customer service director, how can I get Guan Xianshi's brainless position?

Thinking of this, Li Xialan walked over to greet Ye Fan and said, "Brother Fan, congratulations." ”

"Xia Lan, how are you selling today?" Ye Fan responded with a smile.

"More than 10,000 have been sold, and more than 1,000 sales are usually sold, but this is the first time it has broken 10,000!"

"That's a good breakthrough, congratulations." Ye Fan took the initiative to clink glasses with her.

"Thank you, Brother Fan." Li Xialan smiled, and some words came to her lips, but after all, she pursed her lips and turned into a smile.

The next day, many media reported on the frenzy of shopping on Double 11.

Because of Mr. Ma's attention, in the first Double 11 of this life, 28 merchants in Taobao Mall participated in the event, and the transaction volume was 160 million, which was 3 times that of the original history.

Ye Fan also arranged on the online store page of Fanmeng, and hung up posters celebrating Fanmeng Group, Double 11, and the sales of the whole network exceeded 52 million.

In this way, not only did the large amount of payment in the treasure mall shock everyone, but Fanmeng e-commerce also followed out of the circle.

Many media reporters in Yangcheng came to interview Ye Fan, but after they came, they found that the entire Fanmeng company was empty!

It looks like you've made money, and then people run away?

Where did all the staff of Fanmeng go?

At this time, all the employees of Fanmeng are shipping goods in the warehouse, how can they have time to be interviewed.

Double 11 sold 52 million in one day, which is quite the sales of Fanmeng in the past month, and the people in the warehouse are not busy at all.

In addition to a few customer service on duty, from the operation director to the cleaners, including the contracted Internet celebrities of MCN companies, all of them were arranged by Ye Fan to the warehouse to support packaging and delivery.

In addition to the boss, Ye Fan slept with the boss in his arms at home!

By the time the goods on Double 11 were shipped, it was already a week later.

The employees of Fanmeng E-commerce were tired for a week, but in November, they had double salaries and generous bonuses, and everyone was also painful and happy.

After busy Double 11, the employee just wanted to breathe a sigh of relief and go out happy.

But Ye Fan, as the boss, thought that the Double 11 promotion went smoothly, and he launched the Double 12 promotion activity of the group.com.

In the Double 12 promotion of Pintuan.com, Ye Fan invested more than 3 million advertising expenses, and the ace product of Pintuan.com, Meizhu mobile phone, took out 10,000 units for sale at a 10% discount, and 1,000 units at 85% off seckill.

For groceries and household appliances, 10 yuan will be reduced for every 100.

The promotion of clothing, shoes and bags is even greater, in addition to the full 100 minus 20 yuan, Ye Fan also took out dozens of clothes, and carried out a round of five-fold seckill every hour.

In addition, old users pull people to register for the group.com, and new and old users can get a 10 yuan threshold-free coupon, and the more people pulled, the more money they earn.

The profit margin of Double 12 is greater than that of Double 11, and the effect of the activity is not bad, selling more than 30 million sales a day, shocking public opinion.

In fact, Ye Fan almost didn't make any money in this event, but the popularity of Pintuan.com has increased dramatically, and the number of registered users has exceeded 25 million, and it is still increasing rapidly.

The number of users is second only to Fanke and Dangdang, and it has become the third largest e-commerce self-operated platform in China.

If you only count the monthly sales at the end of the year, Pintuan is already the No. 1 e-commerce self-operated platform in terms of monthly GMV, second only to Dibao and Jingxi among e-commerce platforms.

After Double 12, Ye Fan paid a double salary and a project bonus of 500,000 yuan, and also took a few days off, and the employees finally breathed a sigh of relief.

Ten years of cold windows no one asked, and in one fell swoop became famous all over the world.

When the group network broke out this time, more media reporters called to make an appointment to interview Ye Fan.

During the time after the end of Double 11, Ye Fan was busy delivering goods at first, phew, counting money.

Later, he was busy preparing for Double 12 and had no time to be interviewed, he knew that he couldn't hide from the media this time, and publicly said on Weibo that a press conference would be held in a few days.

Ye Fan is a big Internet celebrity with more than 5 million fans, and as soon as his Weibo was issued, it immediately attracted the attention of the media.

On December 18th, this day, the sky was gloomy and the wind was biting, but it could not hide the enthusiasm of the reporter friends.

"Mr. Ye, I am a reporter from the Metropolis Evening News, I heard that you founded Fanmeng E-commerce at the beginning of your freshman year, and in just over a year, the monthly sales have reached 50 million, do you have any secret to success?" A black and straight beauty reporter asked first.

Ye Fan said seriously: "This beauty, your question is wrong. ”

"Huh?" The beautiful black and straight reporter instantly widened her beautiful eyes, revealing a puzzled gaze.

Ye Fan said with a smile: "I want to correct it, Fanmeng e-commerce is not now a monthly sales of 50 million.

Our sales reached 52 million on the day of Double 11, and in the past 11 months, our monthly sales reached 88 million! ”

In the face of Ye Fan's preemptive voice, the black and straight beauty reporter said embarrassedly: "I'm sorry, it's my information that is lagging behind."

Then Mr. Ye, is there any secret to your success? ”

Ye Fan said very sincerely: "I can make Fanmeng e-commerce so successful, of course there is a secret, I think we young people to start a business, first of all, we must set a small goal that can be relatively easy to achieve, for example, I will earn him 100 million first." ”