This is difficult for Dong Mu, as the director of the marketing department, he doesn't know anything about developing products, besides, what can be innovative about the noodles, at most send some small cards in it, these are very common routines.

"Director Xiaosu, product innovation, it's not such a simple thing, so let's let those people in the R&D department have a meeting after I go back, and try to give you the results within this month."

"No, I have a few ideas at hand, you just need to be responsible for executing them."

After speaking, Su Ye took out a small notebook from his bag.

Dong Mu took it and took a look, he originally thought it was all immature ideas, but this time, he felt that he had underestimated Su Ye.

"Bag spray-type crispy noodles?"

"That's right, at present, most of our Haicheng's crispy noodle market is already the world of little raccoons, and it is absolutely impossible to shake their position by producing similar products like them, so I gave an innovation in this idea, that is, to sprinkle the material package directly on the dough, eliminating the step of sprinkling the material bag, which is our unique way, which has not appeared on the market at present, and then, you can also change the name, you can no longer call it 'red panda' simple noodles, the meaning of imitation is too obvious, it is called magic crisp."

"Magic Crisp?"

Dong Mu looked at the idea in the book, which really made his eyes shine, although it was only a small change, but it gave the product a new vitality.

This idea is naturally not Su Ye's first idea, the production method of this kind of dough cake is the popular "magic soil", but this product will not be available until next year, so Su Ye has a first step.

"By the way, you ask the people in the technology department to hurry up the research and research, and wait for the interview of the dough cake, and then apply for technology in the name of the factory, with a patent in hand, and you are not afraid of their imitation at that time."

The big capitalist Su Ye knows too much about the process of cutting leeks.

Qualcomm, which became famous in later generations, has become a well-known patent rogue in the industry by virtue of a variety of unique technologies.

Dong Mu continued to look down and found another "glow lollipop", which made him call it interesting.

Replacing the handle of a lollipop with a glow stick is something that no one really has thought about.

"Director Xiaosu, how did you come up with this? In the past, when I was researching products like lollipops, everyone was thinking about how to make a taste that children like, but I didn't expect you to make a fuss about this humble lollipop. ”

Dong Mu was already impressed by this little boss at this time.

I always heard the boss complain that his son didn't like to study and didn't learn all day long, but he didn't expect to have this ability.

"Read more, think more, the famous economist Schumpeter said that innovation is to carry out new chemical reactions and permutations of old elements on the basis of a new environment, so as to get new things, in layman's terms, it is new wine in old bottles.

Are candies common? Are glowsticks common? These are all common things, but when combined, they can become new things.

There is a misunderstanding when you discuss products before, thinking that children only need to make products they like to eat, but children also have a characteristic of playing, if a thing can have a certain amount of entertainment, they may reduce some desires in terms of taste, the little raccoon added the water margin card in the crispy noodles, is a very typical example.

Our glow lollipop can be eaten and played, and for those teenagers, eating a glow lollipop at night can immediately make them the most beautiful boy, so how can it be unmarketable? ”

Su Ye explained slightly.

Dong Mu hadn't heard anything of Schumpeter, but after he finished talking so popularly, he seemed to have some understanding in his heart.

This theoretical knowledge is not empty at all, Dong Mu feels that the people in the R&D department are not as good as one-tenth of the small factory director.

However, at this time, a new question came to his mind.

"No, Director Xiaosu, our factory has always been made of food, and we have never made these glow sticks, if you want to add a new product line, the cost will increase greatly, and these are just paper ideas, if the product is not popular, then our entire product line will be scrapped, which is too risky."

Su Ye didn't blame him, after all, the factory was not big, and most of these people had mediocre qualifications, and they didn't have too many outstanding ideas.

"Isn't that simpler, the stones of other mountains can attack jade, before the Chinese New Year and the Lantern Festival, during that time, the children wore the most light sticks on their hands, and now that the Lantern Festival has passed, those manufacturers have more than those products, ready to deal with them at a low price, I said this, you should understand, right?"

"Understand, I'll talk to those manufacturers and make sure to get a suitable price."

The factory director was imprisoned, Dong Mu originally thought that the factory was going to collapse, but he didn't expect the arrival of this Xiaosu factory director, which made him full of enthusiasm again, and he regained the feeling of participating in the work at the beginning.

"Uh...... Children can be taught. ”

However, Dong Mu, who hurriedly ran out of the door, quickly turned back.

"Director Xiaosu, in fact, when you say this, I also have an idea, don't those children like to set off artillery battles the most during the New Year?

So now that the New Year's Festival has passed, those firecracker manufacturers must have a lot of tail goods to deal with, we will launch a blind candy, which can increase the fun, when those children eat into their mouths, it may be candy, it may also be firecrackers. ”

After he finished speaking, Su Ye was directly speechless.

If this product is really made, the factory is estimated to be sued for bankruptcy.

"Lao Dong, you're the devil, right? Forget it, product innovation is not suitable for you for the time being, you should negotiate with those manufacturers first. ”

Dong Mu was slightly disappointed that his opinion was not adopted, but he also understood the gap between himself and Su Ye, so he still went out honestly.

After seeing him go out, Su Ye did not rest, he had to hurry up and research a few more new products and accumulate funds as quickly as possible, because he would have to produce a product that could set off a storm in the domestic beverage market.

On the other side, Chen Feng was listening to the report of the personnel director at this time, frowning from time to time.

"Researching a new product? It's ridiculous! It's just a childish idea, and I see how the factory will run without me. ”

"Brother Chen, I see that Director Xiao Su is very confident, will this factory really revitalize him?"

"What are you afraid of? How many food factories are there in Haicheng now? Everyone relies on imitation, what qualifications does he have to be original? And, do you think it's that simple? There are two more performances in the afternoon. ”

When Su Ye woke up from a nap, he heard a commotion downstairs, and when he opened the window, he found that someone was putting up a banner at the door of the factory.

"Unscrupulous factory, return my husband!"