Chapter 21 Follow the trend with all your might, dry the seafood of the sea!

"How? How are our crispy noodle sales? ”

At today's regular meeting, Huang Yongdong threw out this question as soon as he came.

When the head of the marketing department heard this question, he immediately happily said that the sales prospects were good, and he would definitely be able to bring a lot of income to the factory.

"Really? Director Niu, you're doing a good job, by the way, compared to the seafood side, can't they sell us? ”

"This ......"

Director Niu suddenly didn't dare to answer directly.

At present, the taste of the crisp noodles of the two factories is very similar, and in terms of sales channels, Yongdong Food is also stronger than each other, but the seafood launched a "crispy in the palm" two days ago, and it has also begun to carve up the market for crispy noodles.

Now with these two products, in terms of total sales, Yongdong Food is indeed slightly inferior.

"Oh? If you don't dare to answer this question, it means that the other party is better than us. ”

Huang Yongdong looked at him, but the latter lowered his head and was silent.

"Waste, you're all waste! If you can't get a high score if you copy from others, what do I want you to do? ”

After getting angry, he also began to ask the marketing department to give the reason.

After that, Director Niu had no choice but to tell the story of the linkage between "crispy palms" and "chess eggs".

"Director Huang, I have to admit that I have been in the industry for so many years, I have never seen such a powerful young man, after he linked these two products, they actually promoted each other and achieved unexpected results, even my son for the military chess, I don't know how many packs of 'crisp in the palm', just to collect that set of chess pieces."

Supervisor Niu felt a lot of pressure.

Before, he thought that the opponent was a little kid, but he didn't pay attention to it, but now it seems that the other party's strategic thinking is not much higher than him.

"yes, are you pig-heads? The other party is selling so well, why don't you follow suit? Didn't I say that? Don't work so hard, just eat meat after them, and then use our special channel advantage to defeat them. ”

Huang Yongdong began to curse again.

At this time, Director Niu reminded him tremblingly.

"No, Director Huang, when the 'chess fun egg' came out, we seemed to have a meeting to discuss it, and then you said that this does not need to be copied, and said that this is a stinky move taken by the other party, the purpose is to lead us to follow the trend and be fooled, and then let us lose money."

Director Niu said this at this time, which was too eyesighting, which made Huang Yongdong a little unable to get off the stage.

"That's right, Director Huang, you also said that no one would be so stupid, spend three yuan to buy a fake egg, and the broken toys given inside are ...... for free."

"Okay, okay, you have such a good memory, what do you want to do? Want to take the college entrance examination? ”

Huang Yongdong's face turned blue and white for a while, obviously extremely embarrassed.

"Shall I let you follow the trend now? Can you just copy their products exactly? ”

"Okay, okay."

Director Niu also realized that he seemed to be talking too much, and immediately became honest.

"The production department, in the future, you will stare at the seafood products, make a copy of one by one, and buy them directly when you see their new products, and then copy them completely, I will see how many ideas they can let me have."

Huang Yongdong also determined a theme after this meeting, and the production plan should be completely in line with the seafood food.

Within two days, a large number of "chess eggs" products appeared on the market, and the other party's product was changed to a word, called "chess eggs", for no other reason, it was to disgust seafood food.

At this day's meeting, Dong Mu pointed out this shameless behavior in a very atmospheric manner.

"Director Xiaosu, you really have to think of a way, they are robbing the business in front of them now, the batch of 'chess eggs' that was sent to Yongjia Supermarket today, but people said no in the morning, I only knew when I asked, it turned out that the price of Yongdong Food was less than ours."

It's no wonder that he is angry, after all, the reduction in sales affects the direct interests of their marketing department.

"We can't interfere with the market behavior, we can't force us to buy and sell it, since the price of others is lower than ours, it's normal to sell them."

Su Ye's reaction made everyone curious.

In their opinion, Su Ye is not such a weak person, he can't be holding back some big moves, right?

"Director Xiaosu, do you have other arrangements?"

Dong Muyi said, Chen Feng immediately cheered up.

He also wanted to hear what method Su Ye would use to break the game, so that he could inform Boss Huang in advance.

"You think too much, I'm a human being, not a god, this really can't be helped, we can't take a knife to their factory, and then ask them to write a guarantee, don't follow us in the future, right? It's not realistic. ”

Su Ye sighed helplessly.

Hearing this answer, Chen Feng relaxed a little.

Also, this is not plagiarism in the cultural world, the snack industry has always been like this, big brands launch explosive products, and then small factories change their names and follow the trend, this kind of conventional thing, Su Ye has no ability to change.

It seems that the simplest move is the best move.

As long as Yongdong Food maintains this momentum and insists on following the trend and killing the original idea, sooner or later it will be able to eat away at the seafood market.

Su Ye does have a lot of ghost ideas, however, if the situation keeps going like this, then he can't recover the cost of producing new products every time, and there is no money for him to produce those new products, how can he keep staying alive?

Small factories like seafood can gradually become well-known to the public from the brink of bankruptcy, relying on this innovative vitality, once the innovation power is lost, they are not far from death.

"Hey, damn it! This surnamed Huang is really despicable, he blocked the car on the fire escape before, almost causing our factory to suffer greater losses, and now he is cleaning up these three indiscriminate tricks to disgust people. ”

Dong Mu angrily hammered the table.

"Director Xiaosu, I still think there are ghosts in the factory! It always feels like every time I have a meeting, they will know what it's about. ”

Dong Mu looked at Chen Feng directly and unabashedly.

"The surname is Dong, what do you mean! You just doubt me, huh? ”

"I didn't speak, you reacted so much, I don't know if you are a thief?"

"You don't doubt me, why do you keep looking at me? I think you're just underwhelming! ”

"Come on! I'm afraid you can't make it! ”

Talking about the two sides, they are going to fight again.

"Okay, okay, today's meeting is here, you all go back to your posts, there is no good solution to this matter for the time being, we can't mess up with ourselves first, just take your time according to the production plan I made, it's still time to accumulate strength, don't be impulsive."

Dong Mu was still very convinced of Su Ye, and he calmed down when he said this.

Chen Feng sneered.

It's so naΓ―ve to think about growing up slowly, Su Ye doesn't even know how much Lou Zi his uncle stabbed him.

This thunder should have almost exploded today.