The flames in the fireplace crackled and burned, bringing Benjamin and them the warmth of winter.

After a full meal, everyone continued to chat at the table.

"Ben, can we bring Luka and Gareth back to Tottenham next season? I like both of them the most! ”

Benjamin smiled wryly as if he didn't want Modric and Bale in the team, but the problem was completely impossible.

Although Real Madrid was known as a "big parallel import" when the Magic Flute first arrived, in addition to injuries this season, the Croatian midfielder has become the absolute main force.

Not to mention Bale, the overtaking on the outside road and the goal of the Champions League final are still in the past last season.

They have not yet lost their place at Real Madrid to "attack" the golf course.

Before Benjamin could speak, Lun was slapped on the back of the head by Craig.

"What nonsense are you talking about? Do you think managing a team is something you can mess around? It's all up to your liking? Who do you think you are? ”

"I'm just going to talk about it......

"Okay, I can't let you fool around anymore in the future, our family will count you as the most unproductive.

Follow me from tomorrow, don't you like to drive? Just be my driver and assistant, listen more, watch more, learn more, talk less! ”

"Mom......"

Lune pitifully asked Vivien for help.

"It's long overdue to take care of you, you're not too young, just follow your dad and learn more."

Craig Johnston's legendary life can be said to have been rich in experiences.

After retiring from the football field, the Australian has been up and down in the mall several times.

After Craig retired from the sport for a while, he returned to Australia and created the hit variety show "Big Event" for Sydney TV, earning his first pot of gold.

Just when people thought that he was going to show his strength in the entertainment industry, Craig turned his head and ran to do the vision of public welfare youth training.

It was while he was coaching children to play football in Australia that Johnston discovered a problem.

That is, the stress point of football boots is not scientific, and traditional football boots can easily lead to injury.

After some testing and research, Craig's Falcon sneaker was a hit.

Adidas, which was in crisis at the time, made a comeback with its Falcon football boots.

Since the first generation of Falcons, Adidas has made more than $3 billion in profits from these sneakers alone.

At that time, brands such as Nike, Puma, and Reebok, which also received samples made by Craig Johnston himself but did not think so, I don't know if their intestines are repentant.

Including Zidane, David Beckham, Steven Gerrard, Xavi and other big-name players, they all respect this shoe.

Craig is also known as the "Father of the Falcon".

After this success, he didn't stop there, and Johnston developed a player training system called "spuaskills".

The purpose of developing this training system is that Craig wants to provide a scientific and effective independent training program for children whose families are not wealthy through his own experience.

Help them increase their likelihood of success.

When the system first came out, it was supported by then FIFA head Sepp Blatter and UEFA president Michel Platini, and the FA wanted to promote it.

However, due to various factors such as insufficient publicity, it was not able to be put into use on a large scale.

Johnston's £1.5 million investment was lost and he went bankrupt.

His ex-wife also left him because of this.

Australians who lost everything overnight are recovering after a brief period of discouragement.

Counting his successes and failures in business, it can be said that it is a few thousand words, but Craig is not a businessman at heart.

He has never valued money, but hopes to change the world and help more people through his whimsical ideas.

To this day, he is often approached by sports brands who want it to help them with their sneakers.

And this kind of easy way to make money is always politely rejected by him.

At the same time, Craig has also said in public many times that the frequent metatarsal injuries of players are due to the unreasonable design of the shoes.

In 2010, Johnston wrote a detailed 12-page report to Blatter.

He collected a large number of players and coaches' dissatisfaction with the World Cup ball used in that year, and the Putian Tongqing ball produced by Adidas.

Craig decided that such a ball was not suitable for soccer matches, had major design flaws, and was prone to injury to players, and was directly blocked by FIFA.

Benjamin has secretly admired countless times where his cheap uncle got so many wild ideas.

"By the way, there might be something I really need your help with."

Benjamin thought of a couple of "glass men" on his team, and maybe Craig could help.

"There are a few players in my team who have frequent injuries, but the experts can't find the reason, can you please help me see."

"Injuries are often caused by common reasons, such as playing habits, lifestyle, shoes, etc.

No problem, I'll take a look at you in a few days. ”

"That's great, it's going to be fine with you, I'll thank you on their behalf."

"Alas, it's all my own family, no thanks, I'm very happy to be able to help you and help the Tottenham players."

Having solved a major problem, Benjamin was in a much lighter mood.

"Leona, do you have any plans for the future? Is it going back to Germany to develop? ”

Unexpectedly, the topic suddenly turned to herself, and the girl was stunned for a moment before slowly replying:

"Me? I would choose to study in the UK because I didn't want to stay in Germany anymore.

Two of my best friends, oh, Ben have also seen them, one is a supermodel, and the other is a luxury product at home, and I have a bit of a plan for that. ”

Speaking of this, Benjamin was a little intrigued, and it was the first time he had heard a girl talk about her future plans.

"You want to make a brand?"

Benjamin thought that any celebrity in the future would make a so-called personal brand by himself, and to put it bluntly, he would make money for fans.

Of course, there are also different ones, who want to build a brand seriously, but that is a minority after all.

"I had an idea to build a personal brand that bears my name.

In the early stage, I focused on young men's light luxury fashion men's clothing and accessories, and I will endorse the brand myself.

I wear my own brand of clothing to bring goods at every press conference and game, and I can also give some to the stars and managers with whom I have a good relationship.

I think this should save a lot of money on promotion.

But I hope that the style and quality of the clothes should be above the standard, not the kind of garbage that pits fans for money.

After the initial opening of the brand, it will expand its products to women's clothing, fur, shoes and hats, even watches, perfumes and so on.

Also, you can find some brands and IPs for co-branding, and come up with some limited co-branded models......"

"Oh my God, you're a genius! How do you have so many great ideas in your head! ”

Benjamin was a little embarrassed by Craig's praise, the other party relied on his own mind, and he relied more on some future success stories.

"It's really...... There are a lot of things I couldn't even imagine, and you're too powerful! ”

Leona's eyes widened in surprise, as if she had reacquainted herself with Benjamin.

"Ben has been the most business-minded person in our family since he was a child, but unfortunately he has never put his mind on this."

"yes, that's why when he said he was going to coach Tottenham, the old man would have strongly objected to it at first."

It can be said that except for a few young people, everyone else at this table has been in business for a long time, and Benjamin's idea is not completely unthinkable to them.

Some of them are new, of course, and some of them are just commonplace.

But the point is that this is not a pre-prepared business plan proposal, but just a casual conversation after dinner, Benjamin casually said a lot of valuable ideas.

That's what amazes everyone.

Seeing that it was about to turn into a touting meeting for Benjamin, he hurriedly stopped it.

"I'll just come up with ideas, and if I really do it, I may not be able to do it well, so I'd better be my Tottenham manager."

Benjamin is very self-aware, and if he really asked him to go into business, it is likely that he will not get such an evaluation.

There is still a big gap between having an idea and being able to implement it.