Benjamin's personal brand seemed to be settled at the dinner table a little haphazardly.

It is mainly funded by Benjamin Lewis, accounting for 85% of the shares.

Of course, the money was mainly paid by his father Charlie in his name.

Charlie has tasted the sweetness of this more than once, and if you invest according to Benjamin's idea, you can't lose!

Leona then managed to take a stake and became the company's first CEO, accounting for 10% of the shares.

The remaining five percent is reserved for Leona's two little sisters, both of whom can be described as "family history".

They all have their own understanding of clothing brands, and they also have corresponding contacts that can help.

has a family background, and even for a considerable period of time, unless the money burns out and does not make money, there is no need to think about financing.

"After I make your brand, I will definitely go out and create a new brand by myself, which is completely mine!"

Seeing that the girl was full of energy and was about to go back to draft the plan, Benjamin still reminded her.

"There's no need to rush this, it's too late to start when you graduate."

Leona was instantly deflated, she was only a sophomore and at least a year and a half away from graduation.

"I'm going to be a CEO, so it doesn't matter if I have a bachelor's degree, right?

I can't wait to do something for them! ”

Benjamin didn't know if the girl was referring to her parents, and he didn't ask much.

"There is an old saying in Huaguo, which means that the sharpening of the knife is not the mistake of the woodcutter, which means that the work can be completed quickly and well by making full preparations in advance."

"Okay, okay, I see, I'll start preparing for this while I'm done with my studies.

In a few days, I'll write down all the ideas you mentioned, and see if there are any omissions. ”

"Oh, and be careful of secrecy, my ideas are worth ten thousand dollars."

Benjamin made a small joke, but saw that the girl nodded seriously.

……

"Thank you so much for taking the time to come over and help."

"It's a small meaning, it's all my own family, don't be so polite."

The next day, Christmas Day, Craig made time to head to Tottenham's training base.

He was accompanied by staff to visit the new sports medicine and rehabilitation centre, and then went to observe the team's training for a while.

It wasn't until the end of training that Benjamin gathered the players together and introduced them to the group.

"I think many people know, Craig Johnston, a big star who used to play for Liverpool, the 'father of the falcon', is now committed to the cause of youth training and the protection of players' health."

After the welcome, Benjamin explained their intentions.

'There are a couple of players in our squad who are constantly suffering from injuries and I've been having headaches for that.

Craig is a real expert on this, so I asked him to come and have a look. ”

Several players such as Lame and Bele who suffered frequent injuries were retained.

Assistant coach Floyd also gave Craig a copy of their report.

After reading the information very carefully, Craig nodded.

"Ben, this medical center you run is very professional, I don't think the five major leagues can find a second one.

The questions they mentioned about eating habits and lifestyle are all accurate, but I don't think these are the main reasons. ”

After South Americans come to Europe to play, if they are not disciplined enough, they continue to drink alcohol and eat barbecue, which is of course bad for their health.

But after all, it still depends on people, and some people don't care, it's not absolute.

Just like Buffon, the door god who has always been considered to be very self-disciplined and kicked until he was forty years old, actually smokes, drinks and plays with women in private.

"And in terms of playing habits, the expert you found had a problem, but the solution he gave was to just not continue playing?

I can only say that it is not his lack of professional ability, it should be that the money is not in place.

Indeed, this is quite a troublesome thing, the way of exertion, body structure, muscles and bones, etc., are different for each person, and must be analyzed on a case-by-case basis.

And the value of an average player has not reached the point where it takes time and effort for an expert to tailor a plan for him.

Because even if it takes so much effort, it may not have much effect, mainly because it is not intuitive to see whether it has reduced injuries or not.

Wait until they see how they run, how they accelerate, how they dribble and what they do. ”

"Okay, I'll go talk to them."

Benjamin did not forget to confess to Freud, "Who gave this report?" We will not work with this expert in the future. ”

Then he said to the players in front of him:

"You guys, wait a minute, Craig tells you to do what you do, just do it.

If it can be resolved smoothly, your injuries in the future will be greatly reduced. ”

The injured few nodded.

So Benjamin stood quietly on the side, watching Craig skillfully arrange the different technical movements of the two of them.

After watching it for a while, Benjamin gradually understood what Craig meant.

Not only is everyone's action different with the ball, but there is also a big difference between them.

While watching, Johnston was still taking notes very seriously.

After a while, it was finally over.

"I can probably see some problems, and then you asked the staff to send me a video of them playing football as a reference.

I can go back and give them three custom sneakers, which will reduce the chance of them getting certain injuries a little bit.

For example, the sneakers they are wearing now are too prone to damage to their metatarsals and must be replaced as soon as possible.

In addition, as mentioned in the previous report, if the eating habits and lifestyle can be corrected as much as possible, it will definitely be good for their health.

But I don't have to force it, and the last point I want to talk about here is the way they play. ”

The crowd, including Benjamin, listened carefully to Craig's professional advice.

"If needed, I can help them correct some of the playing habits that can lead to injury-prone situations.

But there are a couple of problems, one is that it takes a lot of time, and the form of the players will definitely be affected a lot during this period.

After all, this is tantamount to breaking the habit they have developed after playing football for more than 20 years, and it cannot be done without a long period of adaptation and running-in.

Also, even if the correction is successful, they only reduce the possibility of injury to a certain extent, and I can't guarantee that I won't be injured again in the future, that's impossible.

And the strength may decline because of such a period of 'waste'.

But the good thing is that there is a high probability that there will be no injuries in the future career like now. ”

Benjamin was also a little hesitant after hearing this, and now he is in the stage of the competition, and if he loses a few of them, the pressure on the other players will be even greater.

"It's up to you to choose, I don't force it."

Benjamin mused.

After a few moments, Dembele and Lamela gave their own answers.

They all thanked Craig and the manager, and they were looking forward to the custom-made shoes, but they still declined to adjust their playing habits.

"I want to try!"

Sandro looked at Benjamin with burning eyes after deep thought.