Rooms at Guangzhou Baiyun Hotel.

Liang Kun said to Kang Qizong: "Cuttlefish Sect, did you find the Li Jingwei I asked you to find?" ”

Kang Qizong said: "I found it, he turned out to be the director of the Sanshui County Distillery. When I found him, he also wanted to make sports drinks, and everyone hit it off. I heard that Uncle Kun, your big boss, came up, so I called him too. ”

Liangkun said: "Then don't invite him over." ”

When Li Jingwei came over, he also brought a middle-aged man with glasses.

Li Jingwei said: "Boss Lin, hello! I am Li Jingwei, let me introduce you, this is Professor Ouyang Xiao of the Guangdong Sports Research Institute. One of the new drinks he worked on was sports drinks, which could be used by us, so I brought him with me today. ”

Ouyang Xiao said: "Boss Lin, hello! The new type of drink I studied is different from the ordinary carbonated drinks that dominate the soft drink market in China, which only play a certain role in taste and heatstroke, but have no effect on the recovery of human body strength and mineral replenishment after drinking. The advantage of the new alkaline electrolyte drink I developed is that it can quickly replenish minerals after sweating, and the disadvantage is that it does not taste as good as ordinary carbonated drinks. If Boss Lin invests in in-depth research on this product and combines taste, nutrition and trace element supplementation, it can replace the original ordinary carbonated drinks. ”

Liangkun said: "I can invest! ”

Li Jingwei said: "Boss Lin, I have a word first, and I also told Xiaokang about this matter. Before, in '82, when I was still the director of the distillery, I had already used the little profit of the distillery as the research and development fund of Professor Ouyang Xiao. ”

Liangkun asked, "Then what is Director Li's idea?" ”

Li Jingwei said: "At that time, I had already made two preparations: if it succeeded, the company would take a new step from now on; If it fails, the distillery's production and operation will inevitably be adversely affected. At the time, I thought that there was a 90% chance of success and a 10% chance of failure, and that if I didn't succeed, I could use my connections in the sports world to resell my technology to other manufacturers through workarounds. ”

Liangkun asked: "Director Li still has a relationship in the sports world?" ”

Li Jingwei said: "Because I like to play ball, I was favored by the county sports committee and promoted to the county sports committee as a deputy director. ”

Sports in Guangdong Province has always been one of the best regions in the country, and it is indeed a good network base.

Liangkun nodded and asked, "What about now?" ”

Li Jingwei said: "Sanshui County Distillery, Guangdong Institute of Sports Science, Guangdong Sports Medical College, Guangzhou Food Industry Research Institute, Foshan Food Industry Research Institute and other units, based on Professor Ouyang Xiao's argument of "oxygen inhalation combined with oral alkaline electrolyte drink to eliminate exercise-induced fatigue", after hundreds of repeated tests, a new type of drink that combines the three advantages of taste, nutrition and trace element supplementation has finally been researched. However, to produce this new type of beverage, it is not a simple matter, the introduction of a production line requires tens of millions, there must be a factory, there must be workers, management personnel, raw material purchase, etc., to complete these without a year and a half of preparation, this factory can not be made, not to mention, I do not have a penny. ”

Liangkun asked, "Aren't you the director of the distillery?" ”

Li Jingwei said: "Where can Sanshui Distillery afford such a huge investment? ”

Liang Kun said: "What is the name of the new drink? ”

Ouyang Xiao said: "I named it 'Promoting Excess Recovery Mixture Sports Drink'. ”

When Liangkun heard this, his head grew big, and he said: "This name is not good, just call it 'Jianlibao'." ”

Liangkun said, wrote the three words "Jianlibao" on paper, and handed them to Ouyang Xiao and Li Jingwei to see.

Li Jingwei said: "It's a good name, it sounds catchy, and it also has the health care meaning of 'health and vitality'. ”

Liangkun said: "The Olympic Games are about to start, and we are probably too late to build a production line now." Do you guys have any ideas? ”

Li Jingwei said: "We can say that Pepsi Cola in Shenzhen will use the canning production line to produce Jianlibao. ”

Liangkun asked, "How did you come up with that?" ”

Li Jingwei said: "If it is done, our Jianlibao is the only canned product in the domestic beverage, and the brand image is naturally related to sports, and the taste, color and quality are impeccable." It's sure to be successful. ”

Ouyang Xiao said: "As long as our Jianlibao can pass the professional technical appraisal, it will fill the gap in the field of electrolyte sports drinks in China." ”

Fill in the gaps, leaders must love to hear this.

Liangkun said: "Without further ado, I voted for Jianlibao." ”

Li Jingwei said: "I have just said, Jianlibao is Sanshui County Distillery and Guangdong Sports Science Research Institute, Guangdong Sports Medical College, Guangzhou Food Industry Research Institute, Foshan Food Industry Research Institute and other units jointly researched, we are now engaged in beverage factories, is it to compensate them, if there is no money to give them now, then give them shares, and give them a share of the money they make in the future." ”

Liangkun said: "It's better to buy it out directly with money, don't care about this money, save trouble." ”

Ye Yingwen interjected: "Not only that, we need to divide these related units from the previous ones in the area of intangible assets. Including the patent rights of product formulas and the trademark rights of brands, they should be in the hands of beverage factories. ”

Li Jingwei said: "I see that foreign drinks are very beautiful, we use aluminum cans, and the trademark can't be too ugly." ”

Liang Kun said: "My expectation for Jianlibao is not only to make circles in China, but also to enter the international market, we should design a trademark graphic that combines Chinese calligraphy and English letters." The name of the product is 'Jianlibao', and we can ask a calligrapher to write it, and the shape of that character is written like a gymnast or diver doing a bent abdominal posture. The pinyin initials J of the word "Jian", the point at the top is like a sphere, which is a symbol of ball sports, and the lower half is made up of three curves in parallel, like three tracks, which is a symbol of track and field. In this way, from the overall point of view, the entire trademark reflects the blood relationship between Jianlibao and sports. ”

Liangkun writes and paints at the same time, although the words are ugly and the painting is not good-looking, but what effect he wants to achieve has been fully reflected.

Li Jingwei exclaimed: "Boss Lin, you are really a genius!" ”

Kang Qizong said: "Of course, my Uncle Kun is also a well-known martial arts writer in Hong Kong, have you watched "Xun Qin" and "The Legend of Double Dragons of the Tang Dynasty"? That's what my Uncle Kun wrote. ”