After talking about sports drinks and sending Li Jingwei and Ouyang Xiao away, Liangkun continued: "I went north to Guangzhou this time, and I also want to build a health drink manufacturer. ”

Kang Qizong said: "Medicine is not as good as food supplement, we Cantonese people have always had the habit of eating supplements, but those supplements are very troublesome to do, if there is such a simple and convenient drink, drinking drinks and drinking bird's nest have the same effect, it must be very popular." ”

Liang Kun said: "Health drinks are high-end products, so I am ready to fully introduce CIS into this health drink factory. ”

Kang Qizong asked, "What is CIS?" ”

"CIS is an abbreviation for Corporate Identity System. Corporate means enterprise, and the word Identity, in English, at least contains the meaning of same, consistent, recognized, recognized, individual, and characteristic. The identification here expresses a kind of self-identity. That is to say, one's own knowledge of oneself and others' understanding of oneself tend to be consistent and reach a consensus. When used in an enterprise, it can be understood as the self-identification of the enterprise within the enterprise and the identification and recognition of the characteristics of the enterprise from outside the enterprise are consistent and reach a consensus. ”

Kang Qizong said with a bitter face: "I still don't understand. ”

Liangkun said: "In business language, it is to shape the corporate image and push the product to customers through the corporate image. ”

Kang Qizong asked, "What is corporate image?" ”

Liangkun said: "It refers to all factors related to the operation of the enterprise, such as the company's business philosophy, cultural quality, business policy, product development, and commodity circulation. ”

Kang Qizong said: "Uncle Kun, when you say this, I am even more confused, can you speak human words?" ”

Liangkun said: "In words you can understand, it's a brand." For example, two pairs of sneakers, one pair of pullback, and one pair of unbranded, which one do you choose? ”

Kang Qizong said: "Pull back! ”

Liangkun continued: "If one pair of pullbacks and the other pair of brands are called lame, which one do you choose?" ”

Kang Qizong said: "How can there be a brand of sneakers called lame? ”

Liangkun said: "This is the role of the brand, if it is called lame, you don't have to think about selling it." ”

Kang Qizong is still struggling with why someone named the brand of sneakers lame.

Liangkun said: "I have already thought of a brand of health drink, which is called Sun God Nutrition Oral Liquid. ”

Ye Yingwen said: "This brand is good! The sun is the ultimate energy source for living organisms, and everything cannot grow without it. Naming the nutrient solution products produced and operated by the enterprise and the enterprise itself after the 'sun god' is appropriate in meaning and sublimation. The word "sun god" is rich in connotation, which can induce consumers and the public to generally have the same psychological associations, such as the beauty of life, the vitality of youth, the protection of health, the splendor of the cause, etc., so as to construct a wide range of meanings and high cultural taste for enterprises and products. The name is concise and distinct, popular but elegant, which not only has the characteristics of internationalization and modernization, but also does not lose the national spirit and traditional customs, and is a brand that is very easy to be accepted, perceived, identified and recognized by Chinese and foreign consumers. ”

Liangkun said while drawing: "I have already thought of the trademark. In terms of modeling, the stable and strong triangle of the main graphic is on the rise, which is the symbol of the initial letter "A" and "people" of APOLLO, reflecting the concept of people-oriented innovation and enterprising of the enterprise; ”