confirmed that the movie "Spider-Man" was unlikely to be a big hit, and Zhang Yange's mood was inexplicably much better.

The quality of this movie is an improvement over the previous movie "Captain China", but the schedule is much worse than the previous movie.

Zhang Yange predicts that the box office of this movie will be about 100 million, and even if the publicity is increased, it will be 120 million or 30 million at most.

He didn't believe that this time Xu Nan could do the same as the last time he promoted "Captain China", and did a footwash marketing, so that "Spider-Man" exploded at the box office.

Even if Xu Nan really comes to a footwash for marketing, it is useless, and the audience cannot be fooled for the second time.

And this schedule is too bad, the upper limit is here, and it can't go up at all.

For movies, schedule is more important than publicity.

Two Hollywood blockbusters in the same period, just ask you how to break it.

Of course, even if the box office is only more than 100 million, "Spider-Man" still makes a lot of money, because the film cost only two million to make.

But the account can't be calculated like this, in the last movie "Captain China", Xu Nan only used one million to get a box office of one billion.

The movie "Spider-Man" has a higher production cost than the previous movie, but it only earned more than 100 million at the box office.

The gap is too big, and it can directly pull Xu Nan off the altar.

This is the consequence of following the wrong path.

The more Zhang Yange thought about it, the more excited she felt, and she immediately prepared to go back and write a good film review, pointing out all the shortcomings of the movie "Spider-Man" and preventing the audience from being fooled into watching "Spider-Man"

On the other hand, Tao Heng also bought tickets and went to the cinema to watch "Spider-Man".

His judgment is similar to that of Zhang Yange, the quality of this movie is good, but it can only be said to be good.

Put it in a good schedule and promote it better, maybe you can have a good box office.

But in the shadow of Hollywood movies, the box office ceiling of this film is definitely not too high.

However, Tao Heng had seen Xu Nan create miracles with his own eyes after all.

The last time the foot-washing water stalk made the box office of "Captain China" explode, this time if Xu Nan engages in another explosive marketing, it is really possible to increase the box office by tens of millions.

So after he goes back, he must post on Weibo, so that the audience must not be fooled by Xu Nan's marketing.

A few hours after the premiere, the first reviews of "Spider-Man" were already available.

This movie has a lot of bad reviews and even more good reviews.

"A very funny movie, highly recommended."

"Nonsensical, special nonsensical, reminds me of a few nonsensical classic comedies I watched at the beginning, although "Spider-Man" is not very nonsensical, but it is funny."

"This movie is the only one this year that made me laugh."

"A movie worth watching, if you don't want to watch a disaster movie, you can choose to watch this movie, you won't regret it."

"What makes me feel funniest is that in the process of Yang Zhizhu's adventure, the spider obviously ran to her, but no one saw it, everyone thought it was posing, and the researcher was still in love there, and he didn't find anything wrong during the whole process, which is really nonsensical."

"I laughed the whole time, I watched this movie with relish, an hour and a half is too short, not enough to watch at all."

As early as more than ten years ago, there was a nonsensical comedy genre in China, and at that time, comedy was nonsense, and nonsense was comedy, which had a profound impact on a generation.

But with the weakening of Hong Kong-made films, nonsensical movies suddenly disappeared without a trace, and they did not appear for seven or eight years.

Xu Nan filmed superhero movies with nonsense, and the first thought of most of the audience was definitely not that it was so unpleasant, but that they were pleasantly surprised.

Although superhero movies are naturally incompatible with nonsensical, with the good foundation laid by Xu Nan with the previous nonsensical comedies, this type of audience can naturally accept it.

Of course, there are also bad reviews.

"I don't know."

"Ever since I knew that Xu Nan used two million to make a movie, I knew that this movie would definitely not work, and when I bought a ticket, I saw that there were almost no special effects in the whole process, and a few shots showing superpowers were simply shoddy to the extreme."

"It's not a superhero movie at all, it's just a spoof in the guise of a superhero."

"Don't go and see it, you'll be fooled."

"Everyone knows how pitty "Captain China" is, so don't watch "Spider-Man".

In general, the movie "Spider-Man" has more positive reviews than bad reviews, and most audiences, even if they think it's not good, won't find the movie ugly.

The reviews of this movie on the Internet are generally good.

Xu Nan learned the lesson of "Captain China", did not go sideways like last time, bought his own movies as soon as possible, and did not publicize a lot before the broadcast, but followed a decent movie publicity routine.

"Spider-Man" is a nonsensical spoof superhero movie, whether it is nonsensical or a superhero type movie, Chinese people are very familiar with it and have seen many kinds.

Therefore, they are naturally very receptive to this type of movie, and they will not be too disgusted, and they have the opportunity to get out of the circle by word of mouth, so they don't need to be as radical as promoting "Captain China".

After all, the two films face different environments, and the promotional strategies of the films are also different.

Of course, no matter how well Xu Nan's movie is made, and no matter what his publicity strategy is, something needs to prove it in the end.

This thing is the box office of the movie.

Whether a movie is good or not, the most important data is whether the box office of the movie is high, and if the box office of the movie is high, it is said that the audience recognizes it, and the box office of the movie is not high, even if you blow out public opinion, it is useless.

After the premiere, Xu Nan has been paying attention to public opinion on the Internet, and is also waiting for the box office on the first day.

It's that data that's the most important thing.

Not only him, but also Mimi.

The box office of "Spider-Man" on the first day must not collapse, it must not collapse.

In order to promote the movie, she has often posted on Weibo these days, calling on her fans to watch the movie "Spider-Man".

Of course, at this time, she didn't know how much fans could help the box office, not only did she not know, but no one in the whole country knew.

But Xu Nan knew it well.

"Spider-Man" has the same benefits as "Far Cry", and "Spider-Man" has more benefits, and Mimi has more scenes, and she is the absolute protagonist, and there is no reason why this group of fans should not buy it.

With Mimi's fans and the publicity during this time, it is impossible for the box office of "Spider-Man" to collapse on the first day.

Xu Nan guessed right.

Late at night, the box office of "Spider-Man" was released on the first day.

13 million, which is not more than half of "Shocking Crisis", which has been released for several days.

When this box office result came out, Xu Nan suddenly breathed a sigh of relief.

Steady.

(End of chapter)