There is no news in the entertainment industry that can be kept absolutely secret, and the news of the box office of "Spider-Man" on the first day of 13 million came out, and there was jubilation in the circle.

Look, Xu Nanzheng didn't take the evil road, and he really suffered a major failure.

Zhang Yange directly posted a long article.

The first half of this long article is an analysis of the movie "Spider-Man", which is 3,000 words, which is definitely long in film reviews, and Zhang Yange was busy for a day to write.

This long article criticized the movie "Spider-Man" as worthless, and almost said that this movie is a bad movie.

At the end of the long article, Zhang Yange wrote:

Long before the release of the movie "Spider-Man", I asserted that the film was bound to fail because the film and television industry is an industry that relies on the audience, and you can deceive the audience once, but you can't deceive them a second time.

Now, as I expected, the movie "Spider-Man" has failed, and I just got the news that the movie only grossed 13 million on the first day.

According to the regular box office trend of movies, the total box office of "Spider-Man" is about between 100 million and 130 million.

Considering that in six days, the real superhero movie "Dragonfly Man 3" is about to be released, which is a serious superhero blockbuster with big special effects and big scenes, not a small fight and spoof movie like "Spider-Man".

As long as "Dragonfly" is released, it will inevitably seize most of the domestic film market.

The box office of the movie "Spider-Man" may not exceed 100 million, and the limit is 100 million.

In the last movie, Xu Nan achieved a good result of one billion box office, but this time, he only had a box office of 100 million, which is the evil result of not paying attention to the quality of the movie and patronizing marketing.

In addition to Zhang Yange, there are also a large group of old stubborn people in the circle, the general characteristic of these people is that they are too old and not very receptive to new things.

"I've watched the movie, it's very good to be nonsensical, it's good to be funny, but it's a big mistake to combine it with superheroes."

"If you make a nonsensical comedy, this movie may be better, but Xu Nan doesn't follow crooked ways."

"I assert that this movie will never exceed 100 million, the quality of the movie is not good, the schedule is not good, and the box office of the movie is impossible."

Among them, the most excited is Tao Heng, who has posted ten Weibo posts in a row, and the content of each Weibo is the same.

"Don't be fooled, "Spider-Man" is not good at the box office, Xu Nan must be thinking of crooked ideas for marketing and publicity, everyone must not watch the movie "Spider-Man" because of publicity, this is a very ordinary spoof movie, it is not worth everyone to buy tickets to watch."

On Weibo with the same content, Tao Heng posted ten in a row, so you can imagine how much he doesn't want the box office of "Spider-Man" to rise.

Xu Nan is really speechless, it's not that what does it matter to you at the box office of my movie, you need to post ten Weibo posts in a row.

At the beginning, the two of them obviously cooperated very happily, and Xu Nan gave Tao Heng a lot of money.

But this Tao Heng didn't know if it was because his brain was pumped or what was going on, after fulfilling the provisions of the contract, he turned into a black fan and hacked him from various angles.

What is this called?

And insiders, what do you mean by my failure?

A movie with a production cost of only two million has a box office of 13 million on the first day after its release, even if this is called a failure?

A movie that costs two million to produce may have a total box office of 100 million, do you call this a failure? Whoever has this kind of failure will die of laughter.

Looking at the public opinion in the circle, Xu Nan felt that this world was very magical.

You all have such a high vision, and you are not satisfied with the fact that the movies have made money, and the rate of return is dozens of times.

And said I failed!!

It's puzzling.

What Xu Nan didn't expect was that Mimi was actually affected.

When an insider said this, she felt panicked inexplicably and called Xu Nan.

"The box office of "Spider-Man" on the first day was only 13 million, is the movie not good?"

Xu Nan was speechless: "Mimi, if you think about it carefully, the production cost of our film is only two million, and the box office on the first day is six and a half times the cost of film production, is this okay?" ”

"For other movies, the box office on the first day can have half of the production cost, so they have to open champagne."

Mimi thought about it carefully, and it was indeed the case.

"Spider-Man" is already profitable, not only profitable, but also several times more than ten times profitable.

If it were changed to another movie, the producer would probably be able to laugh out loud in his dreams, but if it was changed to Xu Nan, this result was not satisfactory enough.

Because of his last movie, it only took one million production costs in exchange for a box office of more than one billion.

This movie, with a production cost of 2 million, only had a box office of more than 10 million on the first day, and the estimated total box office was more than 100 million, which could not satisfy Mimi's appetite at all.

Although the return rate of the movie is high, the box office of more than 100 million is not good.

A large number of people in the circle sang down, and even Mimi was affected.

"Director Xu, I heard from those insiders on the Internet that our pseudo-superhero movie, when "Dragonfly Man 3" is released, the box office will inevitably plummet in a single day, and the total box office will be about 100 million, is it true?"

"." Xu Nan sneered: "There is a binding relationship between our movie and "Dragonfly Man", even the villain is a dragonfly demon, "Dragonfly Man" is released, our box office will not only not decrease, but will also rise, otherwise why should I choose this schedule." ”

"The box office of the movies made by those insiders is not a fraction of mine, do you believe them or me."

"Ugh"

Mimi has nothing to say, Xu Nan has a billion-dollar box office movie as the foundation, and she can't refute anything.

"Director Xu, now that the movie has been released, do you estimate how much do you think the total box office of our movie can be?"

Xu Nan said in a deep voice: "It will definitely not be less than 300 million? ”

"Really?"

Mimi was in good spirits, if "Spider-Man" could have a box office of 300 million, it would be too beneficial to her.

Xu Nan explained: "Of course it's true, judging from the current box office trend, the total box office of this movie is about 100 million, "Dragonfly" is released, with the linkage, the box office of our movie will increase by at least tens of millions, and there is also a publicity plan, which will be launched soon, I guarantee that this marketing plan can at least add 100 million to the box office of the movie." ”

Mimi knows about the movie promotion plan, because this publicity plan requires her cooperation.

As soon as she heard Xu Nan mention the propaganda plan, she immediately whispered: "Is the propaganda plan really useful, it's outrageous." ”

Xu Nan smiled: "It's only useful because it's outrageous." ”

"Okay, then when will you tweet."

"Wait for me to call."

Mimi quickly hung up.

Xu Nan sat in his room to check the movements on the Internet.

Tao Heng is right, he is indeed going to use crooked ideas to market and promote movies, and this idea is particularly crooked.

(End of chapter)