As soon as he walked out of Xitian Group, Liu Yang called Xu Nan to report the good news.

"Mr. Xu, it's done, Xitian Group has agreed to adopt our advertising plan, and the contract has been signed."

"At the same time, they also plan to hand over the commercials to our Summit Film and Television to shoot."

Xu Nan smiled, not too surprised.

This advertising plan is extremely good, and it is only natural that it was adopted.

In my previous life, I don't know how many people knew Oreo cookies through this advertisement, which made this cookie prosperous for a long time.

That's the beauty of a classic ad.

As for advertising shooting, it is even simpler, and it is not difficult for Xu Nan at all.

It only took a few days for him to complete the shooting of the advertisement and pass it on to Xitian Group.

As a film and television director, Wang Fan soon saw this advertisement.

In a room with a bright window, a cute-looking little boy holds a pack of Oreo cookies in his hand.

He tore open the bag and pulled out an Oreo cookie from inside.

Oreo cookies, unlike other cookies, are two pieces connected together, with solid yogurt connected in the middle.

The child grabbed both sides of the biscuit and twisted it to separate the two biscuits.

At the same time, the voiceover sounds: "Twist it." ”

After twisting, the child licked the tempting white cream in the middle of the biscuit with his tongue.

The voiceover sounded again: "Lick it." ”

Then the little boy put the biscuits in the milk.

Voiceover: "Soak it." ”

After completing these three steps, the little boy put the biscuit in his mouth and looked extremely satisfied, as if the biscuit was the most delicious in the world.

As soon as she took a bite, a cute little girl walked into the room and saw the little boy enjoying eating Oreo cookies, showing a puzzled expression, as if asking, "Is it really that delicious?" ”

The next second.

The little girl sat next to the little boy, took out an Oreo cookie, followed his example, twisted, licked, soaked it, and put it in her mouth.

In an instant, the little girl's eyes widened and she showed a shocked expression, as if she was shocked by the deliciousness of the cookies.

The picture becomes blurry, and the voiceover sounds again.

"Twist, lick, soak."

"Oreo cookies."

After reading this advertisement, Wang Fan excitedly hammered the table with his fist.

That's right, that's what he wants.

This advertisement can definitely arouse consumers' desire to buy.

Wang Fan is very sure that when he sees the children in the advertisement taking out the biscuits and twisting them, licking and licking them, there will be countless people who want to imitate them in the future.

Now that there are so many types of cookies on the market, why does the new product Oreo come out of the way?

Just rely on this advertising slogan.

Excited, Wang Fan called Liu Yang.

"Thank you Director Xu Nan for this advertisement for our company's products, which perfectly achieved the effect I wanted."

Liu Yang said with a smile: "Director Wang likes it, our Mr. Xu has wasted a lot of effort for this advertisement, and we have worked hard to do our best in all aspects, so that Mr. Wang can be satisfied, Mr. Xu should also feel gratified." ”

Wang Fan was even more moved: "Director Xu Nan has worked hard, in this way, I am in charge, and after the product is launched, I will send a truckload of biscuits to Director Xu Nan for free." ”

Liu Yang replied with a smile: "That's good." ”

Wang Fan's action was very fast, and Oreo cookies were just one step away from being listed, and after the advertisement was in place, it was soon broadcast on the TV station.

Xitian Food is a large company with strong strength, and the company also values the new biscuit Oreo.

As a result, Oreo's advertising soon spread across the country.

Television station.

Internet.

Offline.

Anywhere you can think of it, you can see the advertisement for Oreo cookies, especially the famous advertising slogan.

Twist, lick, soak.

And with the overwhelming advertising, soon, the relevant news also spread to the circle.

A certain director group in the film and television industry.

"You know, Xu Nan has shot another advertisement."

"What an advertisement."

"It's the last cookie."

"Twist, lick, lick, bubble?"

"yes, that's right, that's it."

"This advertisement is very strong, and there are also big companies behind it, and you can see it everywhere."

"Why did Xu Nan start shooting advertisements again, doesn't he think the price has dropped?"

"Laughing to death, as long as the money is in place, the price drop is nothing."

"Curious about how much money Xu Nan made this wave?"

"Xitian Food is a top big company, and Xu Nan is a big director, so he can give less money."

"I'm so envious, why am I not a big director, so I can also make money by making commercials."

The film and television industry did not have much reaction to this matter, after all, it has not happened before that some directors shoot commercials, mainly depending on how much money is given.

But the reaction from the advertising community was fierce.

"Do you know who did the advertising plan of Xitianxin Food?"

"Who?"

"Xu Nan."

"Is that the one who is known as the director of bad movies?"

"That's right, it's him, last time I made an advertising plan for the health care product Brain Platinum, and the effect was very good, so Xitian Group wanted to launch a cookie this time, and I also found him."

"I'm sick."

"It's like, what the hell is a director who doesn't want to make a good movie and comes to do advertising planning."

"Do you really think that if you succeed once, you can succeed a second time?"

"The advertising industry is not that simple."

"Xitian Company is also funny, it actually believes in Xu Nan so much, so it also gave up a plan proposed by an advertising company that has cooperated for many years."

"It's too, I don't trust professionals but I believe in outsiders. Is Xitian's senior management teased? ”

The advertising industry has a lot of opinions about Xu Nan's cross-border because it violates their interests.

The key is that you are a filmmaker and come to engage in advertising planning, which is too far across the border.

I really thought this line of work was easy, it was a personal job, right?

Someone started pouring cold water.

"I watched the advertisement, and it was mediocre."

"Twist, lick, lick, bubble, what a brain-dead advertising word."

"The great director is at this level, not as good as me?"

"Curious what Xitian's expression is now."

"I guess my face is already green."

"It's okay, after suffering a loss, these people should be able to understand that professional things should be handed over to professional people to do, don't just look for laymen."

"Xu Nan should also learn a lesson and know where the limits of his ability are."

At the same time, Lele Foods, Inc.

The company's top management was in a meeting, and after the meeting, the company's president looked at the vice president.

"I heard that you stopped our advertising cooperation with Xu Nan of Summit Film and Television."

The vice president's heart tightened, and he replied plainly on the surface: "Yes, Xu Nan is a layman after all, and I don't think there is any need to cooperate with him." ”

A high-level executive interjected: "But I seem to have heard that Xu Nan's health care product advertisement made Giant Group make a lot of money." ”

The vice president retorted: "Health products are health products, food is food, and the two cannot be confused. ”

"And the image of Xu Nan is controversial, which is not very consistent with the tone of our company."

In fact, this kind of thing, the public says that the public is reasonable, and the mother says that the mother is reasonable, and the result will never be obtained by relying on language.

At least for now, no one can find fault with this vice president.

The president didn't say much, but just wrote lightly: "Xu Nan cooperated with Xitian Food to advertise their company's new biscuits, and there was a little competition with our company's biscuits." ”

The vice president said decisively: "I also know about this matter, that advertisement is very ordinary, nothing special." ”

A high-level executive suddenly said: "It seems that this advertisement has only been online for a long time, and the vice president is so arbitrarily sure that it has no effect?" ”

The vice president said loudly: "That's right, I just dare to say that, this advertisement is very mediocre and has no effect on the sales of the product." ”

"It can also be seen from here that it was a right choice for me to stop the cooperation with Xu Nan."

The president didn't say much, but said vaguely: "Let's take a look." ”

The ad has just been launched, and the effect is not yet obvious.

Only when the effect of the advertisement is confirmed, can we see whether the vice president stopped the cooperation with Xu Nan is good or bad.

It's okay if the ad doesn't work well, but if the ad works well.

Then this vice president will definitely be unlucky.

This is the workplace.

Shen Ning is a mother.

And she is a full-time mother.

Usually, her life is very leisurely, that is, she takes care of her children at home and does hygiene.

The child is still very young, only six years old, which is the age when he likes to play.

When she is cleaning, she likes to turn on the TV, which can make the empty home more popular and attract the attention of her active son.

Best of both worlds.

Commercials are playing on TV.

In the bright room, a cute little boy was eating cookies.

Shen Ning's gaze caught a glimpse of the TV by chance, and then he paused and didn't move away.

She couldn't tell why, probably because the ad was more attractive and not boring.

Children playing with toys are also watching TV without blinking.

"Twist, lick, lick, bubble."

The simple and clear advertising slogan unlocks a new way to eat cookies.

Then, the ad is over.

Everything is back to the way it was.

In the evening, Shen Ning took the child to the supermarket to shop.

They took a lot of things from the shelves, some to eat, some to use, and some to play with.

Passing by the snack area, the child suddenly screamed.

"Mommy, Mommy, I want that."

"What?"

Shen Ning looked curiously in the direction the child was pointing and found that it was Oreo cookies.

Involuntarily, she remembered the ad she had seen earlier.

Especially the advertising slogan, twist, lick, lick, bubble.

This advertising slogan looks plain, but when you see the product, it always makes people unconsciously think of it.

If you follow the example of the TV commercial, twist and lick and bubble, how delicious the biscuits will taste?

Still hesitating, the child had already run over to get two packets of biscuits.

Shen Ning smiled, but didn't stop it.

It's just a few packets of biscuits, and it's not too expensive, and it's not a big deal to satisfy the little ones.

When checking out, Shen Ning took out the biscuits, which happened to be seen by another mother in the back.

Immediately, she laughed: "You also bought this?" ”

Shen Ning asked curiously, "Did you buy it too?" ”

Bao's mother nodded: "I bought it, I didn't want it, but the children at home are clamoring for it, all because of the pot of advertising, and the children bought biscuits, so they have to learn to be the same as the advertisement, twist and lick and soak and soak them." ”

"Hey, I've got to buy a bottle of milk by the way, or he'll cry."

"Now the advertisement, I'm really convinced, it looks ordinary, but the traps are one after another, and people can't buy it."

(End of chapter)