After finishing shopping, Bao Ma Shen Ning took the child back home.

The child clamored for her to prepare a glass of milk.

It just so happened that Shen Ning also had this idea.

The milk is quickly prepared.

The child tears open the wrapping paper and imitates the little boy in the advertisement, first twisting it, then licking it, and then putting it in milk to soak it.

During the whole process, the children were extremely serious, as if they were doing something sacred.

Finally, the child put the Oreo cookie in his mouth and ate it happily.

Shen Ning asked softly, "Baby, is it delicious?" ”

The child replied vaguely, "It's delicious."

Shen Ning couldn't help but laugh.

She was very suspicious of the baby's words, this little guy, can really tell if it is delicious or not?

But looking at the baby's appearance, she couldn't help but have the desire to try.

Tearing open the bag, Shen Ning followed the example in the advertisement, twisted, licked, and soaked.

Then put the cookies in your mouth.

Not.

Shen Ning's eyes widened a little, crispy biscuits, paired with mellow milk.

It seemed to be delicious, at least better than all the cookies she had eaten before.

Is it psychological, or are the cookies really delicious?

Shen Ning couldn't tell the difference, but there was no need to distinguish clearly.

She has already decided that in the future, she will list Oreo cookies as a regular snack at home, and she will eat them when she is interested.

Something like this is happening all over the country.

I don't know how many people have learned the advertising words after watching the advertisement, twisting, licking, licking, and soaking.

Oreo's new biscuit also sold well with this shareholder wind and became the overlord of the biscuit industry.

Xitian Group.

The company's top management is in a meeting.

At the meeting, the president of the company praised Wang Fan, the advertising director.

"Director Wang has done a very good job, the new advertisement has caused a great response, and the sales volume of our new product Oreo has reached the level of the main product in a short period of time."

"Come, everybody, applaud."

All the company executives in the conference room applauded.

There may be people who are not convinced, but it is useless to be unconvinced.

In the workplace, nothing is more convincing than grades.

Wang Fan smiled and said modestly: "I'm just lucky, in fact, this advertisement was found by someone else, and I just picked up a leak." ”

The president was curious: "What's going on?" ”

Wang Fan told Liu Yang about the process of coming to the door, and then concluded: "The main thing is that Xu Nan is really talented, and I just played a guiding role." ”

The president smiled: "If you can see the value of the advertising plan, you will have a credit." ”

"As for this Xu Nan, if our company has any new advertisements in the future, we can give priority to cooperating with them."

Wang Fan reminded: "He is a big director, and the price is very high. ”

The president waved his hand and said domineeringly: "A little advertising cost is nothing, as long as it has an effect." ”

He is not afraid of expensive, he is afraid that it will not be effective.

As long as the product is sold, a little advertising cost can be earned back ten times and a hundred times.

Oreo biscuits were a big hit, and the news of good advertising soon spread to the circle.

Everyone in the film and television industry feels speechless.

"This is Xu Nan's second successful advertisement, right?"

"Yes, a brain platinum advertisement, an Oreo, both succeeded."

"Has he forgotten that he is a film director by profession."

"I shouldn't have forgotten it, because his new movie "Stare Man" is in full swing and is said to be about to start filming."

"So Xu Nan did a part-time job in the process of preparing for the movie?"

"That's how it should be."

"This is too perverted, by the way, I did a part-time job, and I shot two popular commercials in a row, if this is a special advertisement, then it will have to be."

"No wonder some people say that Xu Nanzhu's profession is a film marketer, and he is really good at marketing."

"Damn, such a pervert, how can we mortals live."

"Die, the world of geniuses is different from ordinary people."

"Now I'm curious when he'll join the Film Society."

"It should be soon, in the past, it was because Xu Nan had a lot of controversy, so the Film Association did not accept him, but now Xu Nan's cumulative box office is the highest in China, and there are word-of-mouth movies like "The Beginning", if the Film Association still doesn't accept it, it will be a bit too much."

"Sooner or later."

The Film Association is an organization about film in China, which can be regarded as semi-official, and people who have a relationship with film in China can apply to join, and its influence is not small.

Because of Xu Nan's controversy, this association has not invited him to join before, but as Xu Nan's influence grows, if he doesn't invite him again, I'm afraid he won't be able to convince the public.

The film and television industry has made another hit advertisement for Xu Nan, at most, it is gossip and discussion, and it is even a little honorable.

But the advertising industry can be called angry.

"How can such a simple advertisement bring such a big boost to cookies?"

"That's right, why don't you just twist and lick and soak it, what's this?"

"I can't understand what the audience thinks."

Many people in the advertising industry are puzzled and feel outrageous.

When did advertising become so simple.

If it's that simple, why can't they do it.

Xu Nan's continuous success makes them look like clowns.

And there are indeed many people who don't understand what is so good about twisting, licking, licking, soaking, and soaking this advertisement.

Fortunately, there are still high-ranking people in the advertising industry.

It didn't take long for someone to analyze the subtleties of this advertisement.

"The reason why Oreo advertising is successful is because it unlocks a new way for customers to eat."

"In the past, when everyone ate biscuits, they simply tore open the packaging bag and stuffed it into their mouths, so although they can't be wrong, they don't have any memory points, no matter what brand it is."

"But through advertising, Oreo will let everyone learn to twist and lick and bubble when they eat Oreo in the future, which looks unremarkable, but it is by virtue of this that it deepens the impression of customers and lets everyone know that this cookie needs to be twisted and licked and soaked when eating."

"This is a unique memory point, which instantly makes consumers remember this biscuit, and as long as they remember, their first choice when buying biscuits is what they are familiar with."

With such an analysis, many advertising people have realized the subtleties of this advertisement.

"I see."

"I said why Oreo was on fire, it turned out that the advertisement gave the memory point."

"Co-authoring a simple ad has such a deep meaning."

"Deepening my memory and unlocking new ways to eat, I seem to understand something."

After understanding the subtleties of advertising, many people suddenly think of a crucial question.

Xu Nan's Oreo advertisement, is it a blind cat hitting a dead mouse, or is it carefully designed?

Some people are not convinced.

"It must have been the blind cat that hit the dead mouse."

"You don't know how complicated advertising and marketing are."

"No one can accurately grasp the psychology of consumers, he is just lucky."

"yes, it's just luck."

People in the advertising industry are still not convinced by Xu Nan.

After all, Xu Nan's job is a film director, and when he came to the advertising industry, everyone was of course not convinced.

Unless Xu Nan continues to succeed, he will not be able to force them to disagree with his brilliant achievements.

But this is obviously a difficult thing to do.

Lele Foods, Inc.

The atmosphere in the conference room was dreary.

A senior executive of the company is debriefing.

"This month, our company's biscuit sales have dropped by more than half, mainly because of the launch of Xitian Group's new biscuit Oreo, which has robbed us of market share."

The president asked: "Why can a new product snatch the share of our old products?" ”

The company's senior management replied nervously: "The main reason is because of Xitian's advertisement, the advertising words twist and lick and bubble, so that many consumers try to follow suit and buy Oreo cookies in large quantities." ”

"Consumers are buying other biscuits, so our company's biscuit sales have declined."

"Because of an advertisement?" The president said thoughtfully.

At this time, Jiang Bo, the advertising director, said at the right time: "The designer and photographer of the advertisement are Xu Nan, in fact, our company was the first to go to Xu Nan to cooperate, and we were going to sign a contract, but we were directly stopped by the vice president." ”

Hearing this, a trace of gloom flashed on the face of the vice president, who had been silent since the beginning of the meeting.

Jiang Bo is his subordinate, but he dares to accuse him of his mistakes in public, and the meaning revealed in this is a little subtle.

The president looked at the vice president at the right time: "Vice President Luo, explain, I remember the last meeting, you said in public that Xu Nan is not suitable for designing cookie advertisements, and said that his advertisements will definitely not be popular." ”

Vice President Luo stood up and said, "It's my fault, I didn't expect Xu Nan to be so good at making movie commercials." ”

Mistakes have been made, and there is no point in quibbling, so it is better to admit it directly.

Because it's useless not to admit it, the bloody facts are here, everyone has eyes, and they can see it.

"If you make a mistake, you will be punished." The president said coldly: "You go home first and rest for a while, and I will leave the company's affairs to others." ”

Vice President Luo looked incredulous.

But at this time, no one in the conference room cared about what he thought, and he had lost his qualification to be here.

The explosion of Oreo cookies has brought about many influences.

If the success of the first Brain Platinum advertisement can be explained by luck, then the success of the second Oreo advertisement shows that Xu Nan really has something on him.

At least that's what the outside world thinks.

So Liu Yang's phone was blown up, and countless people came to him, conveyed Xu Nan through him, and asked Xu Nan to help advertise their products.

The ones who came back to find Liu Yang are not the original brands that are not in the stream, they are all some first-line brands and large companies in the industry.

Xu Nan is on fire in the advertising industry.

The fire is on fire.

(End of chapter)