Summit Film and Television, Xu Nan, who was preparing for a movie, received a call from Liu Yang.

Liu Yang's voice was extremely excited: "Mr. Xu, there are a lot of companies coming to me now, and I want you to help them plan advertisements, many of which are big brands." ”

Xu Nan smiled: "The brand is not important, the price is important." ”

"Tell these companies that I, Xu Nan, am a big director in China, and it's okay to ask me to shoot commercials."

"Gotta add money."

Liu Yang on the other side of the phone couldn't help laughing.

This is the Mr. Xu he is familiar with.

However, he also approved of Mr. Xu's conditions.

The owner of a dignified film and television company, a large number of directors in China, condescends to help you shoot advertisements, and it will be possible to do it with less money.

Mr. Xu agreed, but he didn't agree.

And two successful cases are clearly swinging here, you companies are embarrassed to offer a low price?

As Liu Yang quoted Xu Nan's price, the companies that heard the news all went out.

It's not that I can't afford this price, but it's really a bit expensive.

In this matter, a single department head has no way to make the decision, and it must be discussed at the top level.

At the same time.

Xitian Food.

A manager in the food department approached Wang Fan, the advertising director.

"Help, Director Wang, hurry up and give us a marketing fee, otherwise our products will be broken in the warehouse."

Wang Fan recognized the manager, named Huang Xishan.

The product he is responsible for is a dry plum, whose name is Yoyomei.

The full name is Xitian Yoomei.

This product is a very old snack of Xitian Group.

When it was first launched, because there were no similar products on the market, it sold well.

But with the passage of time, there are more and more similar products, the more fierce the competition, and the products have not changed for too long, and the lack of novelty has led to more and more unsellable.

Some time ago, the company wanted to save this old product that was about to enter the ground, and invested a lot of money in marketing.

I thought that this would bring Yoyomei back to life, but after the advertising was invested, there was no splash at all, and the extra products were stacked in the warehouse, and they were about to burst.

It's not that Wang Fan doesn't want to help, but the key is that he has already worked hard, but it has no effect.

"Lao Huang, it's not that I don't want to help you, but the question is, how to help?"

Huang Xishan smiled bitterly: "Let's spend some money on advertising first, at least sell the things piled up in the warehouse, otherwise the company's loss will be too great, and the boss agreed." ”

Wang Fan frowned.

It's okay to advertise, but the problem is what if the advertising doesn't work?

I've tried it once last time, and the effect is pitiful.

If this advertising is still ineffective, then the company has invested too much.

But the boss agreed.

Suddenly, Wang Fan's mind flashed.

"I've got a way."

Huang Xishan was stunned: "What way?" ”

Wang Fan smiled: "Looking for Xu Nan, looking for Xu Nan is definitely okay." ”

Huang Xishan asked, "Is that the director who designed the Oreo commercial?" ”

"Yes, that's him." Wang Fan said excitedly: "The Oreo advertisement designed by Xu Nan has made this new biscuit a big hit. ”

"Asking him to design a dry talk plum advertisement will definitely be effective."

Huang Xishan hurriedly said: "Then look for him." ”

Wang Fan frowned: "But this guy's charge is much more expensive than last time, if the advertisement doesn't work, the consequences will be a bit serious." ”

Huang Xishan hesitated, gritted his teeth and said, "I'll go to the boss and say that Xu Nan is a talented person, and I believe that he will definitely bring Yoomei back to life." ”

"Yo-Yo-mei?" Xu Nan wondered.

"Yes, an old product of Xitian Food can't be sold now, so I want to ask Mr. Xu for your help in advertising." Liu Yang replied: "The key is that they are willing to pay a high price. ”

If you're willing to pay a high price, that's fine.

Xu Nan recalled in his mind that there happened to be a very classic and suitable Yoyomei advertisement.

"Okay, you told the people of Xitian Company, I agreed, but the advertising and marketing plan is based on me."

Liu Yang quickly replied: "They will definitely agree to this condition." ”

"I'm also going to choose a spokesperson for them, after the ad has worked, of course."

Liu Yang on the other end of the phone thought for a while: "This should be no problem, the advertisement has an effect, and they will definitely not refuse if they designate a spokesperson." ”

"You go talk to them."

"Okay."

Liu Yang hung up the phone, and it didn't take long for him to tell Xu Nan that Xitian Food had agreed to all the conditions.

It seems that they really want to bring Yoyomei back to life, and they can agree to any conditions for this.

Taking advantage of this time period, Xu Nan also learned about this yo-yo plum.

This is a classic old product that used to be popular, but gradually declined with the passage of time.

In this case, it is relatively simple to save this product.

Viral marketing, let consumers recall this old product, and the ad in memory is just right.

But this requires the help of a female celebrity.

In an office, Mr. Liu's agent received a call from Mr. Liu.

After listening to the intention, the agent said directly: "I will inform Shi Shi, I don't think she will refuse." ”

"Okay, we're waiting for the good news from Teacher Shi Shi."

Hanging up the phone, the agent told Liu Shishi the news.

"Director Xu Nan asked me to shoot an advertisement?" Liu Shishi was puzzled: "Are you sure?" ”

The agent nodded: "Yes, Director Xu Nan took advantage of the window period to receive a few advertisements, one of which was Yoyomei of Xitian Company, and he wanted to ask you to come over to help shoot." ”

"The price is not high, but if the advertisement is successful, I will ask you to be a spokesperson."

Liu Shishi asked, "Then what do you think?" ”

The agent said calmly: "You should go, don't forget that "Staring Man" is about to start filming, and it is not good to refuse at this time." ”

"And it's a good thing to have one more endorsement."

Liu Shishi nodded, feeling that what the agent said made sense.

"Okay, then say yes."

It didn't take long for Liu Shishi to rush to the top of the film and television.

Then she saw the advertising script.

At that time, she couldn't help but hold her forehead.

This ad is too brain-dead, isn't it?

The advertising script goes like this.

Liu Shishi stood in the room, facing the camera, and kept talking.

"Are you alright?"

"Are you alright?"

"Are you alright?"

"Are you alright?"

"Are you alright?"

"Are you alright?"

Say it fifteen times in total.

Say it loudly, say it quietly, say it happily, say it sadly, all kinds of tones, all kinds of expressions, all over again.

One last word.

"It's okay, just eat yo-yo plums."

No, such a brain-dead advertisement, you are embarrassed to let me play it.

Liu Shishi looked at Xu Nan in disbelief.

"Director Xu Nan, this advertisement"

"What's the matter, what's wrong with this ad?" Xu Nan asked rhetorically.

Liu Shishi took a deep breath: "This advertisement, isn't it too much." ”

Xu Nan laughed: "Advertising, that's it, and this can also bring you a wave of heat, right?" ”

I'd rather not have this heat.

Liu Shishi's face was full of helplessness.

But in the end, she agreed to shoot the ad.

There is no way, life is forced.

The advertisement is very easy to shoot, and it can be said that there is no difficulty at all.

In just over an hour, the commercial was filmed.

Xu Nan praised vigorously.

"Shi Shi, your acting skills are very good, and you performed the flavor I wanted."

"Huh."

Liu Shishi smiled weakly, she would rather have no acting skills than act in this advertisement.

But there is no way, it can't be done if you don't act.

After the shooting of the advertisement was completed, Liu Shishi and Xu Nan discussed the time and place of the filming of the new movie, and then left.

Xu Nan sent the completed advertisement to Xitian Food.

Xitian Food, after Wang Fan finished reading the advertisement, he showed a thoughtful look.

"Magic advertising plus viral marketing?"

"It's a good fit."

Wang Fan understood Xu Nan's thoughts and felt that this advertisement was very exquisite.

Isn't it because of viral marketing that brain platinum exploded?

Although Yoyomei is not the same as brain platinum, don't forget that this is a long-standing product, which is a bit sentimental for many consumers.

I couldn't sell it before because people ignored this product.

But what if there is a demonic brainwashing advertisement at this time to awaken their memories and feelings for Yoomei?

And for many consumers, as long as they remember a product, when they buy something, they will instinctively choose products that have an impression.

The more he thought about it, the more Wang Fan felt that this advertisement could be popular.

Xu Nan really didn't disappoint him.

With excitement, Wang Fan immediately assigned tasks to his subordinates and asked them to prepare for advertising.

Advertisements cannot be broadcast after they are filmed, but also need to be placed through various channels such as media and TV stations in order to meet the audience.

And as Xitian Food began to prepare, the relevant news quickly spread.

Film and television industry.

"Xu Nan is shooting advertisements again."

"What's going on, why did he shoot commercials again, did he forget that his job is a director."

"Maybe he has a heart for being an advertising director."

"If he can indulge in making commercials and not making movies, that's a good thing."

"Why did you have this idea upstairs?"

"Don't say it, just watch the show quietly, this kind of thing is not something we can control."

Advertising.

"Ahhhh

"Is there no one in the advertising world?"

"I'm curious, what do those big companies think, and why they don't look for industry professionals for advertising, but Xu Nan."

"I don't think Xu Nan can succeed every time, no, no, no."

"I want to see how his ad is doing this time, and whether it works."

"Sit back and wait for Xu Nan to hit the street."

"It's definitely on the street, you don't have to think about it, how can you succeed three times in a row."

The advertising industry has all kinds of envy, jealousy and hatred for Xu Nan to receive the advertisement of Xitian Food.

Do you know how much money a large company's advertising business can make?

Although they can't earn this money in the first place, they can't be earned by outsiders.

Now they hope that Xu Nan's advertisement will hit the street as soon as possible, and the more they pounce, the better, otherwise the people in the advertising industry will really be depressed.

(End of chapter)