After meeting, Lin Ziyi didn't say hello at all, and asked directly, "What are you doing here?" ”

Xu Nan replied: "I plan to shoot a variety show, this is a planning case." ”

As he spoke, Xu Nan handed over a document.

"Variety." Lin Ziyi muttered, took the variety show planning case handed over by Xu Nan and looked at it.

At first glance, Lin Ziyi saw the name of the variety show.

"Wisdom and courage rush to the level!"

"That's right." Xu Nan nodded.

"Zhiyong Da Chongguan" is a variety show that Xu Nan wants to film.

Variety show Xu Nan remembered a lot in his head, such as a good voice, run, extreme challenges, etc., he remembered them all, although he didn't remember it very clearly, but he still remembered the basic rules.

Even some classic variety shows abroad Xu Nan remembers.

The reason why I chose to shoot "Zhiyong Da Chongguan" first is because this variety show has the lowest cost and is also the easiest to make.

Don't look at variety shows as simple, but in fact, if you want to do a good job, there must be no shortage of people behind the scenes, photographers, planning, venues, logistics, support, etc.

So Xu Nan thought that he wanted to do a simple variety show to test the water, and after cultivating people, he would try to do some complex variety shows.

Moreover, don't look at the variety show "Zhiyong Da Chongguan", which is very simple, but the popularity is not low at all.

This is the originator of parkour variety shows.

In the previous life, after the variety show "Zhiyong Da Chongguan" was broadcast on TV, it immediately became the most popular variety show at that time.

In less than half a year, dozens of TV stations followed suit, and then a series of follow-up programs such as "Wisdom Chongguan", "Courage Chongguan", and "All the Way Chong" appeared.

At that time, as long as you turn on the TV and look for it casually, you can find a TV station broadcasting a similar variety show.

The longest of them even played for more than ten years.

Even more than ten years later, there are still people who try to broadcast parkour variety shows.

It is conceivable how popular this variety show is with the audience.

It's easy to shoot and it's hot.

This kind of variety show, of course Xu Nan will not let it go.

Lin Ziyi didn't see the bright prospects of this variety show, the first thing she noticed was the cost of this variety show.

"Less than 10 million to make?"

Lin Ziyi muttered softly.

Xu Nan found a chair and sat down: "Yes, the cost of this variety show is very low, and the risk is very small for the company, even if it fails, it will not have much impact." ”

Lin Ziyi frowned slightly.

In fact, Xu Nan still had a sentence that he didn't say.

The low cost also means that the pressure on variety shows to return to their costs is very small, as long as there is a little bit of popularity, this variety show can be maintained for a long time.

Nowadays, many companies pay attention to a cost-effectiveness ratio, and "Zhiyong Da Chongguan" is the kind of variety show that is very cost-effective.

The key is that it can be seen from this variety show that Xu Nan's choice to invest money in a video platform with her is definitely not a decision made after a hot brain, but after careful consideration.

There was an ultra-low-cost "Never Expected" before, and now there is an ultra-low-cost "Zhiyong Da Chongguan".

"Never Expected" has exploded, bringing a steady stream of traffic to the platform and a large number of paid members.

If this is "Zhiyong Da Chongguan", it will also explode.

Hiss.

I don't really want to work for Xu Nan.

Lin Ziyi was a little panicked.

But on the surface, she still tried to maintain her composure: "It's good, then try." ”

"Now there are few self-made variety shows on several major video platforms, and if our "Zhiyong Da Chong" succeeds, it will be a precedent."

Xu Nan smiled: "Then I'll do it." ”

Lin Ziyi also smiled: "it, I'll help you do the logistics." ”

After Xu Nan left, Lin Ziyi's face immediately changed.

If you want to die, you want to die, Xu Nan is too fierce, and his inspiration is endless.

If I don't take action, I'm really going to work for this guy.

Decisively, Lin Ziyi called several of her production teams to urge.

It's just a TV series, as for filming so slowly, speed up the progress for me.

On the other side, Xu Nan began to think about how to shoot this variety show.

In fact, the variety show "Zhiyong Da Chongguan" is very simple to film, so simple that even a college student can handle it.

In his previous life, there was really a college student who used his school's four-person dormitory and some simple props to shoot a dormitory version of "Zhiyong Da Chongguan".

It can be seen how simple this variety show is to film.

It's nothing more than finding a park, designing some obstacles, and then finding two hosts to host on it.

There is also a lifeguard, you must find a good technique to prevent the guests from drowning after falling into the water.

Relatively speaking, the guests of this variety show need to be cautious.

"Zhiyong Da Chongguan", on the surface, all the amateurs who signed up participated, but in fact, most of the actors who could be played in the end were not amateurs, but carefully selected actors.

The reason why this is the case is because amateurs are not very photogenic and have no characteristics.

Don't look at it as a simple parkour, but you also need to find a way to attract people's attention.

A strong man with six-pack abs, a young girl with a good figure, and an ordinary ordinary person, and a big fat man with a fat body.

Viewers generally like to watch the first two.

Xu Nan remembered that when he was a child, when "Zhiyong Da Chongguan" was broadcast on TV, his father would definitely turn on the TV and tune to that TV station, and then watch the show while smiling.

Why, because at that time, the guests of "Zhiyong Da Chongguan" were all young girls with good figures, and some of them wore bikinis directly to work in order to facilitate the rush.

Especially the beautiful girl falling into the water, that picture, that figure.

Therefore, the choice of guests is very important to this show.

However, it is not difficult for Xu Nan, just spend some money to find some handsome men and beautiful women in art academies around the world.

There are still a lot of people who want to go out of the show, this is not a problem at all, it's a big deal to spend more money.

The venue layout, photographers, lifeguards, hosts, and guests, as long as these are done, the filming of "Zhiyong Da Chong" will not be difficult.

And just when Xu Nan was preparing for this variety show, Lin Ziyi also started to act.

The first is to attract investment and find money from the owner.

With the example of "Never Expected" in front of the last time, this time advertisers no longer dare to underestimate Xu Nan and Mu Nan's video.

This time, it was not Lin Ziyi who asked for an advertiser, but the advertiser who asked Lin Ziyi in turn.

The variety show has not yet been filmed, and a plan has been made, and major advertisers have broken their heads for a title.

In the end, Giant Group quoted a high price of 100 million, which scared away all competitors and exclusively named this variety show.

The rest of the advertisers are scolding.

"It's just a variety show, as for fighting so hard."

"It's still in preparation, and it hasn't been recorded yet."

"I haven't seen the finished product, what kind of life are you playing."

"I'm sick."

Lin Ziyi was also surprised by the courage of the Giant Group, which is a rare high price in the circle.

However, after seeing the products that Giant Group was going to advertise, Lin Ziyi's face darkened.

Because the product that Giant Group wants to advertise is a health care product, the name is Life Essence.

What does it do?

It is said that this health care product can strengthen the body after drinking, as long as you drink it, the body is great, and it is fragrant to eat.

Well, health care products are basically this virtue, and it is not illegal anyway, since the other party is willing to pay a high price, it is him.

As a result, "Zhiyong Da Chong Pass" has become "Zhi Yong Da Chong Pass" exclusively titled by the Giant Group's Life Divine Water, and drinking the Life Divine Water will ensure that you will have a great appetite, strengthen your body, and win the championship.

Then, Lin Ziyi began to run to major domestic TV stations for the variety show "Zhiyong Da Chongguan" to see which TV station was willing to broadcast this variety show.

Xu Nan's "Never Expected" was a short drama before, and an episode was only a few minutes, and it all added up to less than an hour, and the TV station would definitely not accept it.

But the TV station may accept a variety show like "Zhiyong Da Chongguan", as long as the program effect is good enough, they will not refuse.

ran around, and in the end, it was Lantai who accepted this variety show, and after watching the plan, they were persuaded by Lin Ziyi, and Xu Nan's name was also relatively bluffing, and the director of Lantai's film purchase signed the contract on the spot.

The variety show was sold to the TV station, which was good news for Mu Nan Video.

Not only did it increase the audience, but it also paid for itself in advance and shared the risk.

Lantai didn't suffer too much, after all, this is a variety show directed by Xu Nan, and it still has a certain value, as long as the quality is not too low, then they are equivalent to picking up a variety show for nothing.

After the two parties signed the contract, they immediately began to publicize it to the industry.

China's top director Xu Nan's new variety show "Zhiyong Da Chongguan" is about to be broadcast on Blue Channel, please look forward to it.

After the news spread, it immediately attracted the attention of the whole network.

(End of chapter)