At the beginning, when netizens saw the Blue Channel's promotion of the variety show "Zhiyong Da Chongguan", the reaction was not very big.

Variety shows, it's not a new thing, it's been more than ten or twenty years in China, which TV station isn't a bunch of variety shows.

At the beginning, everyone thought that variety shows were very fresh, but as more and more variety shows were engaged, the audience gradually began to be indifferent to this thing.

The main reason is that the homogeneous competition of variety shows is too serious now, singing is hot, everyone is swarming to sing, the draft is hot, everyone is swarming to engage in the draft, playing games is hot, everyone is swarming to engage in games, and they are tired of watching it.

It's really not unusual for you to have a new variety show on Lantai, and when the new feedback comes out and it's confirmed that it's not bad, everyone may decide whether to watch it or not.

It wasn't until Mu Nan Video also joined the promotion, saying that this was the first time the great director Xu Nan had produced a variety show, that netizens finally raised a little interest.

After all, Xu Nan is a celebrity, and he is a top director, not to mention his reputation, this person alone has a memory.

The role of celebrities and celebrities is here, the same variety show, a director who is not well-known, the audience may pass at a glance, but if a celebrity does, the audience will be a little interested, try to click in and take a look.

Sometimes, whether the audience is willing to click in and take a look at it determines whether this variety show can explode.

"Xu Nan, are you doing variety shows again?"

"Didn't he shoot "Never Expected" again?"

"That's right, hurry up and shoot "Never Expected", two episodes a week, I can't watch enough at all, how good it is to have this time to shoot "Never Expected", what variety show do you shoot, what is there to shoot in variety shows."

"It seems that Mu Nan Video is his company, so he always has to find a way to do something new for the development of this video platform."

"So you're here to do a variety show?"

"Don't be in a hurry to spray first, it's not too late to spray again to see the quality."

"I'll take a look at the introduction."

"The first parkour competition variety show in China, with the participation of the whole people, fully experience the charm of competition, the audience needs to cross the obstacles on a runway and sprint to the finish line, you can get a grand prize of 100,000 yuan, first come, first served, the prizes are limited, we are waiting for you to challenge."

After reading this profile, netizens felt a little confused.

What's that?

Parkour competition, what's that?

There may be a part of the audience who knows what parkour is, but it is precisely because of this that they are confused.

"Parkour, can you also do variety shows?"

"What's parkour?"

"It's a type of extreme sport that requires good physical strength and overcoming all kinds of obstacles."

"Sounds so hard."

"So this variety show is a group of people running around and then climbing over obstacles?"

"It seems so."

"Then what's so good about this variety show."

"yes, what's so nice about a group of people running around."

"It's supposed to be the same as a group of people singing, just watch it."

Netizens didn't have too many expectations for this variety show, mainly a brief introduction and a few promotional pictures, and they couldn't see anything.

If it weren't for the fact that this variety show was directed by Xu Nan, he might not even be interested in discussing it.

The main thing is that there are really too many variety shows on the market now, so much so that the audience is a little bored.

The idea of most viewers is to see how it goes, wait for the first batch of viewers to watch it, see their feedback, and then decide whether to enter the pit or not.

There are also some viewers, out of trust in Xu Nan, or out of familiarity with Xu Nan, who decided to wait for the variety show to be broadcast, take a look at it, watch it if it looks good, and scold it if it is not good-looking.

If you say, the audience's reaction is quite calm.

The reaction of the variety show circle can be called intense.

"Xu Nan is here to do a variety show?"

"He's a film director, what kind of variety show is he filming, does he know what a variety show is?"

"I don't really think that after making a few movies with a good box office, I can make a variety show, this is different from a movie."

"Maybe he really thinks so, didn't a director once say that variety show dogs can shoot everything, so variety show directors are not qualified to be called directors."

"Hehe, these film directors."

"It seems that I heard that he recently became the owner of a video platform called Munan Video, and he urgently needs new content to enrich this platform, so he filmed a variety show."

"Poof."

"Laughed."

"I needed new content to enrich the platform, so I started shooting a variety show myself."

"This is human talk, co-authoring, I really think anyone can shoot a variety show, right?"

"I'm curious, does he know how to design the variety show process, how to invite the most suitable guests, and how to attract the audience's emotions?"

People in the variety show circle feel very unhappy.

The main thing is that this circle, in the entertainment industry, is at the bottom of the chain of contempt, and has always been discriminated against and ridiculed.

Now seeing a film director running over to shoot a variety show, everyone in the variety show circle has a feeling of being insulted.

Is our work so cheap and so simple, you as a film director just want to shoot casually, and you haven't considered that variety shows are not something you can play.

Some people are weird.

"He's the best film director."

"That's it, a pedal dog can shoot, let alone a top director."

"People still feel good about themselves, and they think their variety shows are very good-looking and full of creativity."

"Huh."

"The first parkour variety show in China, this name is quite bluffing."

"It's nothing more than competition and competition, a bad routine in the variety show industry."

"You don't understand this, the bad routine played in the variety show circle is also a new routine for Xu Nan."

"Yes, he's a film director, this is his first variety show, and the old routine is new to him."

"I'm very curious, before he filmed variety shows, he didn't do market research, and he didn't think about what variety shows are the most popular in the market."

"People are top film directors, and when they come down to shoot variety shows, success is not a sure fact."

People in the variety show circle have all kinds of yin and yang weirdness.

Mainly because of this variety show, it really looks outrageous.

Set up various obstacles on a road, and then ask the audience to sign up to flip through these obstacles, and those who successfully reach the finish line will receive a grand prize of 100,000 yuan.

What's so nice about that?

The audience of singing and dancing variety shows is not cold, you give me a parkour.

How dare you think about it?

Xu Nan, you don't know how to shoot variety shows, don't you know that you can invite a few senior seniors in the variety show industry to do it yourself.

Do you have that strength?

Anyway, now people in the variety show industry are waiting to see Xu Nan and see how Xu Nan's variety show hits the streets.

By the way, it can also let those film directors who are usually above the top and self-righteous know.

Variety shows, not everyone can do it.

The audience and people in the variety show circle are mainly from the standpoint of Xu Nan's filming of a new variety show, and Xu Nan's success or failure does not have much impact on them.

But the streaming media industry is all about it.

Especially the three first-line video platforms, oil depot video, kiwifruit video, and penguin video, are extremely vigilant about Xu Nan's filming of new variety shows.

Penguin video.

In one conference room, a vice president speaks.

"Mu Nan Video Xu Nan is now going to shoot a new variety show, and has reached a cooperation with Blue Channel, which will be broadcast simultaneously on TV stations and video platforms, what do you think."

Several high-level officials spoke one after another.

"Although variety shows are a bit out of the table, many viewers like to watch variety shows, and a large part of the members of the video platform are recharged to watch variety shows."

"According to the data fed back by the data department, a successful variety show often brings more revenue than a popular TV series."

"Mu Nan Video is menacing, they have greatly expanded their market share through the short drama "Never Expected", and have become an opponent that should not be underestimated, if the new variety show is successful, the next one will challenge us."

These high-level executives are very wary of Mu Nan's video, and they are also very wary of Xu Nan's new variety show.

Variety shows are different from short dramas, which have long been verified by the market, and sometimes, a big hit variety show will bring more revenue than the same hit TV series.

Reality is not a fairy tale, Mu Nan Video has attacked continuously, and all the industry has seen it, feeling that its status has been threatened to some extent.

Vice President: "Can you find a way to suppress Mu Nan Video?" ”

"It's hard."

"The main thing is that we don't have a variety show."

"It's feasible to put the TV series I just bought on the same time period as them, it's a TV series starring A-list stars."

"A TV series is a TV series, a variety show is a variety show, and the audience is completely different."

The high-level leaders at the meeting discussed it, and the final conclusion was that there was nothing good to do.

After all, they don't have a variety show at hand, and sniping with a TV series feels a little wrong.

The vice president frowned: "There is nothing we can do about it?" ”

A high-level executive took the opportunity to suggest: "I think the best way is for us to also shoot variety shows." ”

"That's right, I always buy from the outside world, and the financial pressure is too great."

"Mu Nan Video has provided us with a model, since we can make our own short dramas, why can't we make our own variety shows."

"It is recognized in the circle that the difficulty of variety shows is the lowest, and you can do it by just a few people."

"What about Xu Nan's new variety show?" The vice president asked.

"Isn't it just a variety show, it's not certain whether it can be successful or not."

"How can popular variety shows be so easy to produce, there are hundreds of TV stations across the country, hundreds of variety shows a year, and a few can succeed."

"Xu Nan's success may be a good thing, it will open up a new path for us, and then we can follow his path to surpass him."

This group of high-level executives is very wary of Mu Nan Video's start to try self-made variety shows, but they are not too worried about Xu Nan's new variety show.

A variety show, it's really not a big deal, anyone can do it.

Tethered dogs are fine.

The vice president also has a similar idea, whether a variety show is successful or not, it is a tactical thing, and he, as a trader, needs to be responsible for strategy.

The current strategy is that homemade incense is better than purchased incense.

Munan Video has already taken the first step, and they can't lag behind Penguin Video.

Not only penguins, kiwi fruit videos, and oil depot videos, but also made similar decisions after meeting and discussing.

Learn Mu Nan video and try your hand at self-made variety shows.

Of course, learning from Munan Video's approach does not mean that Munan Video surpasses the three first-line video platforms, just because Munan Video has a good U-turn and it is easier to try to innovate.

When I found that Munan Video was innovative and useful, the three first-line video platforms immediately began to learn Munan Video, trying to crush this opponent who had failed with a huge volume.

This is also what often happens in shopping malls, where established overlord companies copy the business methods of innovative companies, and then in turn use their advantages in size and channels to copy innovative companies to death.

Whether Munan Video can surpass the three first-line video platforms depends on whether they can survive this catastrophe.

Xu Nan soon learned that many people were paying attention to his new variety show and wanted to see if he could succeed.

He was very calm about this and did not panic at all.

This kind of attention, he has long been accustomed to, and it will not affect his state at all.

And "Zhiyong Da Chongguan" will definitely succeed, this is a phenomenal variety show.

You say parkour isn't anything to look at?

When it comes out, you people will know if it's good or not.

(End of chapter)