September 20th.

Xu Nan released some promotional materials for "Creation 101".

In fact, the news of this variety show has spread on a small scale on the Internet a long time ago, after all, the people in the program team auditioned students nationwide, and the news will inevitably spread.

But those are just news chasing after the wind, there is no official recognition, and there is no splash on the Internet.

This time, the information released by Xu Nan is very complete.

"101 students were selected nationwide for 100 days of collective training."

"Director Xu Nan."

"Three performances, five team performances."

"The audience voted for and chosen, and finally eleven people were selected to debut in a group."

"The fate of China's No. 1 girl group is in your hands."

"You are the national producers."

The pilot film is very enthusiastic, the information is complete, and netizens are excited to see the nervous appearance of the girls.

"Creation 101?"

"If you want us to vote, this is a talent show?"

"I don't seem to have seen this type of variety show."

"It's kind of interesting."

"I feel that this variety show is very peculiar."

"Xu Nan stopped making movies and switched to variety shows, isn't it not good to have a side business before he understands this main business."

"I feel like these girls are very good."

"I hope it can be used for dinner."

Netizens are quite enthusiastic.

At present, there is not much information released by Xu Nan, just some simple and basic materials, which can only trigger this discussion.

The main reason is director Xu Nan, otherwise, there may not even be this point of discussion.

The reason is very simple, Xu Nan, a variety show, has not yet invited any big-name stars to settle in, otherwise, the popularity would not be so low.

On the contrary, the degree of discussion in the circle is quite high.

"Xu Nan's new variety show makes me a little incomprehensible?"

"I don't understand it either, this should be a talent show."

"Audience voting is a bit like a talent show, but the question is, what is the situation if you have to train for 100 days?"

"China's No. 1 girl group, I remember that there is a girl group in China."

"It's just a gimmick, you believe it."

"The key is not whether this is good or not, the key is that talent variety shows are not popular now."

"Who knows what Xu Nan thinks, he is such a maverick, how can other film directors be like him."

Xu Nan is a great director, and his every move will spark discussions in the circle.

But at present, variety shows are only in the initial stage of publicity, and everyone's reaction is still very flat.

But soon.

Penguin's new variety show "Sound You Come" released a lot of promotional materials.

""The sound you come, the sound you shine."

"The country's first master-apprentice music variety show."

"The four singers, Zhou Lunjie, Tao Qian, Xue Qian, and Xu Song joined in."

"National audition, pick out the strongest players."

"Shine with your voice."

Swish.

The whole network was a sensation.

The Penguin variety show lineup is too strong.

Each of the four major singers has tens of millions of fans, and several of them are even childhood memories of many people.

You don't have to participate in variety shows, these four people can be on the hot search just by taking a photo together.

Not to mention, Penguin has invested a lot of publicity resources in order to promote this variety show.

Netizens enthusiastically discussed.

"Really, I can actually see these four gods on the same show?"

"I like Zhou Lunjie's "Blue Flower Porcelain" very much."

"Tao Qian is my childhood goddess."

"I have all of Xue Qian's songs in the list."

"Xu Song is my idol."

"Oh my God, if there is one ordinary variety show, it's time to burn high incense, and this show actually invited four of them in one go."

"It's so happy to be able to apprentice with these four singers, let them personally guide and sing with them."

"Where to sign up, where to sign up, I want to participate in this variety show."

"When will it be broadcast, I'm waiting for this show to fill my empty spiritual world."

Netizens were extremely excited.

The four top singers gathered together in one show, and the variety show "Sound You Come" became popular before it was broadcast.

The main reason is that these four singers are too popular and have countless fans.

Top stars have such a strong appeal.

The reason why many programs are willing to pay a high price to invite big-name stars, even if the star conditions are very harsh, is because the attention and appeal of the star are very important to the show.

"Sound You Come", just released some promotional materials and invited some water armies to hype it a little, which attracted a lot of attention.

Insiders were also alarmed.

It wasn't long after Nanmu Video's new variety show promotional materials were released, but the news of Penguin Video's new variety show was released immediately.

Deliberately chosen in such a sensitive time period, if you say that there are no ghosts here, no one will believe it.

"Penguin video: This is on purpose."

"It's so obvious."

"The news of Nanmu Video has just been released, and the news of Penguin Video's new variety show has been revealed, if you don't come sooner or later, you just chose this time period, and you spent a lot of effort to hype up the heat, and all of a sudden the news of Nanmu Video's new variety show was overshadowed, this is simply a lice on a bald man's head, a clear thing."

"There's no way, the two video platforms have been on the bar for this time, you release a new TV series and I will release a new TV series, deliberately fighting in the ring, without hiding it at all, and it is normal for new variety shows to be on the bar."

"It's interesting, and I don't know which video platform will win this time."

There is a mentality of watching gossip in the circle.

Whether it is Penguin Video or Nanmu Video, it is like a giant for most insiders.

Watching the various competitions between the two markets in order to seize market share, they played out their dog brains, and the insiders were very happy to eat melons.

"Speaking of which, Nanmu Video is a bit of a loss, and the variety show "Creation 101" is not very popular on the Internet."

"Normal, this variety show didn't invite stars, just relied on Xu Nan as a director to support him, he is a behind-the-scenes worker, no matter how famous he is, no star is famous."

"The people of Penguin Video are also very dogs, and they deliberately chose this time period to announce the news, which directly knocked down the popularity of the variety show "Creation 101".

"Competition, it's all like this, all kinds of means can be used."

"Wait for Nanmu Video to make a move, they can't watch the penguin video to be in the limelight."

"It's a bit mysterious, Penguin Video's new variety show lineup is too good, and "Creation 101" is still an old-fashioned talent variety show, congenitally insufficient."

"Penguin Video has also invested a lot this time, and obviously wants to make a big battle."

Of the four singers invited by Penguin Video this time, any quotation is tens of millions, and some variety shows even offer as high as nine figures.

There are four stars of this level, which can be said to have made a bloody investment.

In addition, every aspect of the venue, recording, production, publicity, and variety shows costs money.

For such a top-level variety show, the production cost starts at five or six billion, and if it is exaggerated, it may even take one billion.

In order to seize market share this time, Penguin Video can be said to have made a bloody investment.

(End of chapter)