Chapter 634: Okay
These days.
There is news on the Internet about the variety show "Sound You Come", which is particularly popular.
There's no way, the lineup of this variety show is too strong, and any one of the four super first-line singers can bring a very high degree of popularity to the variety show, let alone four together.
At the same time, in order to promote this variety show, Penguin Video spent a lot of money to hype, making this variety show more and more popular, and there is a trend of becoming popular before it is broadcast.
Lin Yu, the chief director of the variety show "Sound You Come", originally didn't want to fight with "Creation 101", because this would increase the risk of variety shows.
But the company strongly demanded it, and she had no choice, so she simply let it go, and all kinds of publicity were made to crush "Creation 101".
She doesn't want to compete, but that doesn't mean she's afraid of it.
In fact, Lin Yu is very confident in the variety show she has prepared, this kind of top-level lineup can be popular in whatever she does, not to mention, this variety show is carefully conceived by her, and it definitely has the potential to explode.
September 23rd.
Xu Nan announced the star lineup of "Creation 101".
There are a total of five stars, first of all, the four mentors Wang Bo, Jiang Tao, Deng Qi, and Zhang Xing.
And then there is also an initiator, Concubine Liu.
This lineup is still good, the four mentors are all first-line, although Liu Yifei is known as a box office poison, but she has recently regained popularity with "Electric Mother", and she is still the highest female star in the country.
is slightly worse than "Sound You Come" next door, but it is also the top lineup in variety shows.
The curiosity of netizens was raised.
"Yes, it's a bit of an acquaintance."
"Deng Qi, I like her singing very much, and I feel that she is the strongest one among the new generation of singers."
"Wang Bo can, I like his dancing."
"Ahh
"This lineup feels pretty good, I'll see when the time comes."
"The talent show variety show is a bit old-fashioned, but for the sake of so many familiar faces, let's take a look."
"It's far worse than "Sound You Come"."
Some people compare this lineup with "Sound You Come".
The Internet is like that, there is never a shortage of people who ignite the fire.
And Penguin Video and Nanmu Video compete with each other, netizens also know that they were looking forward to a dragon fight, but when they saw that the lineup of "Creation 101" was a little weak, they were angry in an instant.
Others are three two with two kings, and one with two kings on your side is not good no matter how you look at it.
It's not that the lineup is bad, in fact, this lineup is okay, and it is also a top lineup in variety shows, but it is worse than "Sound You Come".
I feel a little unmotivated.
However, at present, it is only the pre-publicity stage of the variety show, and there are not many people who care about this.
A few hours later.
The official Weibo of the variety show "Sound You Come" announced a message.
"Thank you for the 150 million title of Rice Mobile Phone, and thank you for the sponsorship of Haha Bicycle, Happy Education, and Xitian Food for variety shows. @ε€§η±³ζζΊ@εεε车@εΏ«δΉζθ²@ε倩ι£ε. β
Variety show director Lin Yu also accepted an interview with the media.
In the interview, she said with a smile: "We have received 300 million advertising sponsorships, creating a new record for online variety shows." β
The reporter asked, "So have you recovered your costs?" β
Lin Yu smiled: "Although we haven't recovered all the costs, we are not far from making a profit." β
The news spread online.
It immediately sparked heated discussions.
"Damn, the variety show received 300 million sponsorship fees before it started, which is too exaggerated."
"Strong."
"Cow Batch (Broken Voice)."
"It seems that everyone is very optimistic about this variety show, otherwise they wouldn't have made so much money."
"That's it, you don't look at what level of stars the guests invited to this variety show are."
"Sure enough, my idol is the best."
"There is no return on so many sponsorship costs, how much money did this variety show cost."
"The more money, the better, and the more money, the better the variety show production costs."
"I can't wait to see this variety show start."
Affected by the sky-high sponsorship fee, netizens have a lot more interest in the variety show "Sound You Come".
As a veteran director, Lin Yu lost no time in spending a sum of money on publicity, making the popularity of this matter spread more widely, and at the same time making the popularity of variety shows even higher.
Some fans of the variety show "Sound You Come" even ran to the official Weibo of the variety show "Creation 101" to mock.
"What about the sponsorship cost of your variety show?"
"Nobody's going to want to sponsor you."
"I don't even have advertising sponsorship, what kind of variety show do I do."
"My brother's variety show is the best-looking, and your variety show is destined to be cool."
"Next time, remember to invite a better guest."
Fans of Creation 101 are a little discouraged.
In fact, this variety show that has not yet been broadcast has no fans, they are all fans of several guests, and in the same way, the fans of "Sound You Come" are also fans of several guests, and the variety show itself has no fans.
Seeing that the variety shows that their idols participated in were not very good, they were also a little anxious.
"Xu Nan wants to come on."
"I'm also a top film director, so I can't get any sponsorship."
"Can you give some strength?"
"The talent show is outdated, you still don't want to make it better, who will come to see it."
"Don't drag down my idol in this variety show."
In fact.
Xu Nan is also soliciting sponsorship.
He is not a high-minded person, and of course he is not averse to soliciting sponsorship.
But the process of pulling sponsorship was not very smooth.
Xu Nan is a film director, separated from variety shows, although he has had a successful experience, but variety shows like "Zhiyong Da Chongguan" are not too persuasive to advertisers.
The key is that what he wants to hold is a talent variety show, as we all know, this kind of variety show is a bit outdated, although Xu Nan said that he has integrated the cultivation element, which is not the same as the traditional talent variety show, but the sponsor does not understand this.
They don't understand what the process, what selling point, what market, these are too empty and not convincing at all.
These ad sponsors only look at the lineup.
Xu Nan's lineup is not bad, and advertisers are also willing to implant it, but Xu Nan's requirements are too high, and he is based on the standards of phenomenal variety shows to solicit sponsorship.
But how is this possible.
Advertisers are all masters who don't see rabbits and don't scatter eagles, Xu Nan has confidence in variety shows, they don't have much confidence in variety shows.
"No, no, no, it's too expensive."
"The lineup of your variety show is not as good as "Sound You Come" next door, but the sponsorship cost is higher than theirs, which is taking us as the big wrong."
"If you want to kill people, you can say bluntly, our money is not blown by the wind."
The advertisers were furious and broke up.
"Director Xu?"
Zhang Yang, the assistant director who was in charge of negotiating with advertisers, walked over a little embarrassed.
Xu Nan gave him such an important job, but he messed it up, which is not good.
"It's okay, if you don't want to sponsor, don't sponsor."
"When the show is broadcast, seeing the popularity of our variety show, they will naturally come back."
Xu Nan is full of confidence.
This is "Creation 101", a show that led the trend of the draft.
When the show was broadcast, some advertisers took the initiative to find the door.
(End of chapter)