186 The so-called monopoly (I)

The economy shouldn't be cold.

This is the simplest truth that everyone can understand after Zhao Hong leaves.

Ye Tianmin does not study economics, so in summarizing this matter, there is no doubt that Zhao Hong set a tone for the "Future Strategic Direction of Tianmin Group" written by him, which is easier to understand.

Ye Tianmin returned to Jiangdu, and after accompanying his parents for a few days, he also said something to Ye Tianjun and his parents, only saying that he had to do something and should not be able to get away in the short term.

In order to reassure his parents, they also showed the major certificate given to him by the senior staff officer to his parents, although Ye Yonggang and Zhang Yalan were very worried about their son after reading it, they at least knew that what their son was going to do needed to be kept secret. Ye Tianjun knew about Ye Tianmin's affairs in Nanyun Prefecture, and thought that it was a fake document made by his brother, just to reassure his parents.

In Nanyun City, Tianmin Group held one meeting after another for various companies and affiliated enterprises. Zheng Lan selectively informed and announced some of what Ye Tianmin said in the document, of course, he would not say everything, but at least the people in the senior management of Tianmin Group knew that Chairman Ye was only leaving temporarily, and it was possible to come back whenever he wanted, which was their truest idea. Of course, what was announced at the meeting was also taken to heart by all.

Zhu Jiachun, who was the first to follow Ye Tianmin, was the first to adapt to Ye Tianmin's style of doing things, and in the past two years, he has witnessed Ye Tianmin's way of working the most. As soon as the meeting ended, he began to arrange, he believed that what Ye Tianmin said must not be just busy on the surface, and began to repeatedly rehearse, check and compare the subtleties in the daily work of Lele housekeeping, and even asked Zhou Tao to help, because Zhou Tao is the most sensitive to the direction of the details of the whole group.

It is precisely because of the extremely meticulous inspection of every item that Lele Housekeeping first found a problem, and the number of returns of several cooperative companies suddenly increased significantly. However, it is very strange that these companies did not report the problem, which seems to be a normal phenomenon.

In his analysis, Zhou Tao thought that the manufacturer might be stealing beams and changing columns, so he summarized the situation, wrote that the situation was abnormal, and immediately contacted Vice President Huang Qiangrui, who was in charge of logistics.

Huang Qiangrui read the report carefully, and then made an appointment with Chen Jing, and they also saw the problem. If it weren't for Zhu Jiachun's seriousness and Zhou Tao's meticulousness, it would really be impossible to see the abnormality. These cooperative enterprises are all small household appliance industry, because of the earliest policy orientation of the Rafah Empire, the small household appliance industry in the coastal area is very concentrated and developed, which has also caused fierce competition. The cooperative customer who was experiencing an abnormal situation would have seemed to have nothing but an increase in the frequency of returns, and even consumer complaints were normal.

They looked through the previous product catalogs of these companies and finally found that something was wrong. All products that have increased the frequency of returns have a feature, that is, exclusive products, that is, they are specially "developed" for Rakuten's e-commerce platform.

The appearance of the product is consistent with the normal sales, but there is an extra "L" on the self-production number of the product, but it is not capitalized, for example, B4087H is the normal product number, and then in the exclusive sales product of Rakuten.com, the number is B4087Hl, if you don't pay attention to the lowercase "l" is almost negligible, the most important thing is that the price with "l" is 20% lower than the normal product number.

Sales began to decline from the start of the normal number of products on the shelves, and the sales volume of products with "L" was several times that of the original normal number of products.

In short, there are two products in Rakuten's system, but there is no difference in the page introduction except for the addition of the word "monopoly".

They immediately contacted Zheng Lan and informed Luo Yangyu at the same time. When Luo Yangyu and Yang Momo arrived, it was not recommended to notify the partner immediately in view of this situation.

Instead, in accordance with Ye Tianmin's principle of handling things at the beginning, he began to collect evidence. On the other hand, the physical objects of the two types of products of the partners in this similar situation will be immediately sent to the Nanyun Quality Inspection Bureau for comparison and inspection.

It is very simple to collect evidence on Rakuten.com, and there are complete single-transaction control sales, return orders, and return records on Rakuten and Lele Housekeeping. Then, I notified the procurement department of small household appliances, found the person directly responsible, and asked the specific reason, why the price of the product with the same appearance is so low?

The person in charge of the purchasing department replied that the other party provided a certificate of qualified products from the local quality inspection unit, and the explanation for the price difference was that it was exclusively for Rakuten to sell, and this product was not sold through any other channels. Thinking of obtaining exclusive advantages, and the sales after the launch of the line have indeed increased several times compared with the sales volume and sales amount of the original single product, which is equivalent to the sales of two products selling three or four products, and it is allowed to be officially put on the shelves after a period of trial marketing.

In less than two days, the Nanyun City Quality Inspection Bureau has sent the test report over, and the comparison found that the appearance and function of the products are completely consistent. The difference is that the service life of products with "L" added to the manufacturer's self-number will be significantly shortened due to the reduction of materials and the safety will be reduced compared with the products without "L". The two products are confirmed to meet the quality inspection requirements in the quality inspection, but one is taken on the upper line and the other is taken on the lower line, of course, there is a difference in price. For example, the external firmware with a thickness of 5mm is replaced with 4mm, and the thickness requirement of the external firmware of the Rafa Empire is 5mm, and an error of 1mm is allowed up and down. If classified according to the grade, the self-numbered products without "L" belong to the first-class or excellent product registration, and the "L" is classified as a qualified product. The slightest problem with the control accuracy of the external firmware during the production process can lead to cracking or other physical damage in use.

For example, the national standard for the power cord of small household appliances is between 0.65 meters and 2 meters, and usually small household appliances generally use the power cord of 0.70 meters that the industry is accustomed to, but now the power cord is reduced to 0.65 meters by 0.70 meters, which is also within the scope of the national standard, but it is the minimum requirement. In the same way, the wiring will be reduced to the minimum wiring standard of the national standard, no longer considering the extension of service life or environmental factors, and only implemented in accordance with the minimum standard of the national standard, and the cost reduction is by no means a small number.

After receiving the report, it was obvious to everyone what the real problem was. It is equivalent to the customer will be qualified products and first-class products or even excellent products together for price comparison, the appearance of the function is the same, the choice of qualified products is not wrong, but the luck is almost, just arrived is the quality of the qualified products is a little worse, the probability of damage is much greater, more in the process of use, or just after the shelf life on the quality of the problem, and such an event is not within the shelf life. Through Leknock's records, it can also be seen that sellers usually choose to return and refund customers who have not been in time for a long time, if the customer has a tough attitude and is more willing.

When everyone got this final result, they were silent. The partner is also one of the shareholders of the children's clothing department of Rakuten.com, which is the basis of the cross-shareholding in the industry designed by Ye Tianmin, and the small household appliance industry is held in the image production industry. Judging from the analysis of various situations, it is unlikely that the image industry will be involved in one of the small household appliance industries, at most it is piracy, and piracy is illegal after all. The small household appliance industry is to use the loopholes of the standard within the legal scope to achieve revenue and profits.

The issue of this matter is not within the jurisdiction of the law on the quality of the product, and it does not even constitute an illegality. From a purely business point of view, making this kind of planned marketing plan is still very successful, and it is an excellent operation to take advantage of the east wind. This is purely a contradiction between morality and the market, and the market for low prices is still very large. The social perspective of honest management is very obvious on this issue, and it is not an act that is not defined by the law, and whether it is worthy of praise and implementation.

This is the first problem encountered by Tianmin Group since Ye Tianmin left, and it also fully shows that the problem comes from the inside, as feared in the "Future Strategic Direction of Tianmin Group" left by Ye Tianmin. Legal but not in line with the original intention and concept of Tianmin Group, how to deal with it has become a problem.

Everyone invariably focused on Zheng Lan, waiting for the president to deal with this matter in the absence of the chairman and the acting chairman.

Zheng Lan also knows very well that this is the first difficulty handed over to Tianmin Group after leaving the founder, and it is also his first real difficulty, and if it is not handled well, it will be difficult to manage Tianmin Group in the future.