After the "monopoly product" incident came out, Zheng Lan specially talked to the Political Research Office, Chen Baoguo, Zhen Jingyi, and Luo Yangyu alone, and also found Chen Jing, the actual person in charge of Lotte.com, to communicate, and everyone had no specific good way to deal with it.

If it is to maintain the experience concept of Tianmin Group, these partners must terminate the sales on Rakuten.com, at least those "exclusive products" must be removed from the shelves. But it is obvious that the other party has also studied the law and national standards, and if it is not illegal, it is an illegal contract practice for you to remove other people's products from the shelves.

However, when Zheng Lan asked Luo Yangyu, Luo Yangyu said something to remind Zheng Lan that Chairman Ye never asked me if I could do this, he adhered to the moral bottom line, so even if it was like the incident in Xijiangzhou last time, I must have an attitude of recognition, so that the public can understand how the black history of Wanzhen Pavilion Ancient Pharmacy Factory came about, and it cannot be taken for nothing and let it be dealt with, which is an irresponsible attitude towards thousands of people.

Zheng Lan drafted a "Opinions on the Handling of Monopoly Products in Rakuten.com", convened senior managers at the vice president level and Luo Yangyu to discuss together, and formed a document after perfecting.

On December 20, 218, an extraordinary shareholders' meeting of all shareholders of Rakuten was held, and all shareholder representatives were required to attend without a proper reason, otherwise it would be deemed to be an act of approval of the post-meeting notice. The location was not chosen at the Tianmin Group's Tianmin Building, but the large conference room of the Yunzhou Hotel was chosen, because the number of shareholders of Rakuten was too large.

As one of the shareholders, Zhao Zhan received a notice this time and also participated. The Nanyun Prefecture Market Supervision Bureau, Quality Inspection Bureau, Industry and Commerce, and Taxation have also been invited to attend the meeting.

The shareholders' meeting of hundreds of people has of course attracted the attention of the media, and more people have known that the seven small media affiliated to Li Min Culture have some connections with Tianmin Group, and they have inquired privately, but they have not obtained enough news information. This time, Tianmin Group did not invite the media to attend, and did not even prepare the press conference after the shareholders' meeting, and the media seemed to smell something unusual.

Zhen Jingyi, on behalf of Zhongsheng Information Company and Lotte Information Company, made a report on the incident of "monopoly products" at the meeting, announced the processing results, contacted the cooperation of these companies, and removed all the products of these companies from Lotte Network. After the end of the product quality assurance period for the last sale, the final sales settlement will be carried out, and the full amount of the quality assurance money of these companies in Rakuten will be returned without interest. At the end of the report, several shareholders involved in the incident received information from the company, and Rakuten has removed all the company's products involved in the incident at the same time.

The scene suddenly became chaotic, and these shareholders immediately stood up and asked what was going on? Your report did not say that we violated the law, and in fact we did not violate the law, why do we do this, can the major shareholders wantonly suppress and treat the minority shareholders indiscriminately.

Zhen Jingyi continued: "Rakuten is a subordinate enterprise of Nanyun Zhongsheng Information Technology Service Co., Ltd., a platform of Nanyun Lotte Information Service Co., Ltd. You are all members of the business alliance structure under the Rakuten Information Services Co., Ltd. platform, and there are even some people appointed and seconded by shareholders in Rakuten, although their work is under the jurisdiction of Rakuten, but their roots are in the companies. So, when you say these words, please consult your employees first, are Rakuten Net, Zhongsheng Company, and even Tianmin Group a company that suppresses and treats minority shareholders indiscriminately? ”

Zhen Jingyi's purpose in saying these words was to let them know that the Tianmin Group did not use the power to suppress them. And the environment in which she grew up and the experience of the past two years have given her a bit of temperament and oppression. After seeing the shareholders of the companies sit down, she continued: "As the largest shareholder and chairman of Zhongsheng Company and Lotte Company, please be quiet, and Ms. Zheng Lan, the president of the group, will explain the matter and then come to express your opinions." ”

Watching Zhen Jingyi's body lean back, Zheng Lan continued: "Rakuten.com's decision just now was not based on the suppression of small shareholders or partners by major shareholders. Before I go about what I will say next, I would like to thank these partners on behalf of Tianmin Group, it is their behavior that allows us to know another level of market demand, or the behavior of a consumer group. This gratitude will remain in our hearts and in our cooperation. ”

Just now, Zhen Jingyi has clearly stated that she has terminated the cooperation with these shareholders and has removed the products sold on Rakuten Online, but Zheng Lan said that she did not understand this thank you for staying in the cooperation.

Zheng Lan then said: "When Tianmin Group and Lotte were recruiting partners, they both signed a cooperation contract. The agreement is clearly stated in Article 2 that we believe in the business philosophy of integrity and service. Paragraph 1 of Article 36 also clearly states that if the partner violates the integrity of the operation, Party A Nanyun Lotte Information Technology Service Co., Ltd. has the right to unilaterally terminate the cooperation and withdraw or transfer the original price of the shares in this contract. What you do is not illegal in business operation and in line with the national standard, but it does not conform to the integrity management recognized by us. This dishonest manifestation is the use of Rakuten to release two products with the same appearance, shape and function, but it is not clearly marked to reduce manufacturing costs, and only marked with the word monopoly. It is equivalent to using high-quality products as a benchmark to sell qualified products, such a marketing plan is not illegal, but it violates the principle of good faith. We also implement it in accordance with the relevant clauses in the cooperation contract. ”

"At the beginning, everyone chose to cooperate with Rakuten, what everyone valued was the integrity and service of Rakuten, if we can't adhere to these two points, then what is the value of Rakuten in your hearts? Tianmin Group is not a standard-setter, but we believe that the national standard is only a threshold, strictly speaking, a legal bottom line, and it is illegal to fall below or fail to meet the national standard. But it doesn't mean that you have reached the national standard, you have done a good job, we believe that the national standard is just a threshold, and the quality control is based on consumer satisfaction, that is, it is much higher than the national standard. However, it is undeniable that at certain stages or under specific factors, there is a consumer market that is more concerned about price, and the requirements of this market are only to meet national standards. ”

The meaning of these two paragraphs is obvious, the hard indicators of Tianmin Group's honest management exceed the arbitrary cooperation clauses in the contract, and the requirements for quality are also higher than the national standards. At the same time, it is also recognized that there is a consumer market for products that meet national standards, but it does not allow Rakuten to coexist with high-quality products and qualified products, which is easy to cause consumer misunderstandings and malignant quality decline.

Zheng Lan picked up another document from the table and said, "For the few original partners who have terminated the cooperation, I just said thank you for letting us see the needs of another consumer market. After the research of Tianmin Group, we will initiate the establishment of another online shopping platform company, tentatively named 'Yunji', and the registration place will be selected in Jiangdu. ”

The venue, where there was still some whispered communication, suddenly fell silent, and the needle drop could be heard. The sudden arrival of another "gathering" made everyone a little at a loss, if Rakuten wants to do a good job, it can expand the scale, and even the problem of excellent and qualified products can also be solved. Why launch another platform?

I heard Zheng Lan continue to introduce: "The model of gathering will focus on absorbing the consumer demand of qualified products, but it also adheres to the concept of honest management, which will not change at any time. The communication of the gathering is no longer the use of Leper, but the use of embedded to reduce operating costs. The logistics and distribution will be open to social recruitment, and will no longer completely rely on Tianmin Logistics and Lele Housekeeping. ”

Rakuten will provide technical support for 15% of the shares, and it cannot be changed. The remaining 65% will be calculated by the shareholders present according to the proportion of one share of integrity management, revenue, and customer satisfaction in Rakuten in the past year, and the remaining 20% will be open to the public to recruit partners. In view of the gratitude I just mentioned, each of these 20% shares can be given priority to 1% of the shares, or of course they can be relinquished. The first chairman of the board of directors has a temporary representative of Rakuten.com, and all shareholders have been registered, and the chairman and board of directors are established in accordance with the shareholders' resolution, and management personnel are appointed except for the technical level. ”

"The biggest difference between Yunji and Lotte is that it is flexible under the legal framework, not only the BTC model, but also the CTC model, which will have a very large market for the absorption of small entrepreneurial enterprises. However, we would like to remind all shareholders that the operation of Yunji is completely independent and will no longer be a subsidiary of Tianmin Group and Zhongsheng Information, and we will only be treated as an investment shareholding company. We will not be required to keep the same pace with the management of Tianmin Group or Rakuten.com, and you don't have to think about the issue of your shares, you can think of it as a competitor that Lotte has found for itself. ”

"When Yunji.com operates to a certain point, if the shareholders' meeting agrees to go public, Tianmin Group will transfer its shares at a valuation and withdraw its technical personnel."