Chapter Ninety-Eight: Jin Mu Bathroom
The production and sales of Wuzhi's champion series liquor remained at the level of 150 bottles per day; Caoyun's operation has also been successful, its market share is gradually expanding, and its profitability is gradually improving; For example, the Graphic Society is also getting better and better, and the circulation and influence of "Qiushi Weekly" are also constantly improving; Wanda Football Club has also become the object of imitation in various places, and the new football sport is becoming more and more popular. Everything is thriving in a healthy and orderly direction.
And Wu Zhi's bathroom products manufacturing matters are also on the agenda.
The new toilets, bathing rooms, and washrooms in the Kaiguo County Mansion are famous in Bianliang City! Some time ago, there were many officials who visited the Kaiguo County Mansion, coupled with the hard work of the craftsmen who participated in the renovation of the new toilets, baths and washrooms of the Kaiguo County Mansion, and the propaganda of the Chinese officers and soldiers who participated in the move, so that all those who had seen or heard of the new toilets, baths and washrooms in the Kaiguo County Mansion were very excited, and they all wanted to build new toilets, baths and washrooms that were exactly the same as the Kaiguo County Mansion, but they were worried that there were no squatting toilets, washbasins and other materials and equipment. They all came to the Kaiguo County Mansion to inquire about the situation, so that every day there were people listening to the news in front of the Kaiguo County Mansion.
As the saying goes, if you have the intention to plant flowers and flowers, you will not have the intention to plant willows and willows. Wu Zhi found a great business opportunity: since everyone likes new toilets, baths and washrooms, then there is a willingness to transform, the demand of the entire Song Dynasty will be an extremely huge market, the materials needed must be countless, if you can seize the opportunity now, build a factory that manufactures bedpans, porcelain basins and other bathroom equipment, the prospects should be very broad and ambitious!
Wu Zhi has already designed the product, but what is missing now is to turn the drawings into products.
After the Spring Festival, at the beginning of March, Wu Zhi instructed Dahu to pay attention to inquiring, and spent 10,000 yuan to acquire a color porcelain firing workshop that was on the verge of bankruptcy and was not small in scale outside the southern city, renamed "Pan Wu Ji Jinmu Sanitary Ware Processing Factory", and hired the original craftsmen in the workshop and some new skilled craftsmen with high salaries, and after his simple training, he specially fired the bedpans, porcelain basins, water traps, pottery pipes, soap dishes, small tiles and other bathroom equipment designed by him. The product has been improved by Wuzhi to make it as simple and practical as possible, and it is much easier for craftsmen to fire. Wuzhi High-tech hired the original owner Tang Qishun as the new director of Jinmu Sanitary Ware Processing Factory, with a probationary period of three months, only responsible for the production of products, and the sales of products were solved by Wuzhi.
There was no pressure of sales, Tang Qishun, the director of Jinmu Sanitary Ware Processing Factory, was full of vitality and enthusiasm, and led the craftsmen to quickly fire the first batch of new products, and the quality of the firing was not bad, and Wu Zhi was very satisfied. It seems that he hired Tang Qishun right.
At the same time, Wu Zhi acquired a farm tool processing workshop in the outer city, renamed it "Pan Wu Kee Jinmu Bathroom Accessories Factory", and hired original craftsmen and new craftsmen with high salaries to specialize in making large and small buckets, water outlets, valves, towel racks, cartons (silk cloth boxes) and other sanitary accessories. Fan Chong, the original owner, was also hired by him as the new factory director, and the probation period was also three months, and he was only responsible for producing finished products.
There is also no pressure of sales, Fan Chong is also full of confidence, and he is full of enthusiasm, and Jinmu Sanitary Accessories Factory has quickly manufactured the first batch of new products under his leadership, and the quality is not bad!
To this end, Wu Zhi personally designed a trademark "Jin Mu J" and required that every product be marked with the trademark "Jin Mu J." The fired bathroom equipment can be stamped with the seal of the engraved "Jin Mu J trademark" before firing, and the trademark will remain on it after the product is fired. For wooden products, the iron seal of the engraved "Jin Mu J trademark is burned red and branded. For metal products, the object needs to be burned red and soft first, and then stamped with an iron seal engraved with the "Jin Mu J trademark."
After the reproduced products were inspected and qualified, Wu Zhi ordered the two factories to increase their horsepower for production. In each factory, Wu Zhi set up an inspection department, whose responsibility is to inspect the qualification of products, and in addition to some experienced craftsmen, he also specially placed several personnel from Caoyun Company for supervision. And Wu Zhi would go over every few days to check the quality of the product and the progress of production.
After the production of Jinmu sanitary ware products and the mass production of standards, at the end of March, Wu Zhi rented a gate in the inner city of Bianliang City that was located in a prime location and was spacious and easy to park
The plaque of "Pan Wu Kee Jinmu Bathroom Products Store" was hung on the surface, and it was grandly opened in the sound of firecrackers to display and sell the sanitary products produced. The sales staff are all hired by him from other businesses with high salaries, and they can be hired after a little training. As for the shopkeeper candidate, Wu Zhi decided to send Liu Susu to the top first.
Since moving into the Kaiguo County Mansion, Liu Susu has been complaining that she has nothing to do and is bored. Wu Zhi thought about it, after all, Su Su had also seen the world, and could read and break words, and after a little training, he should be able to be qualified for the position of the shopkeeper. So, Wu Zhi brought Su Su to the store, announced Su Su in public as the shopkeeper of the store, and asked everyone to obey her leadership and command.
For the sake of safety, Wu Zhi personally selected nine honest, clever and good employees from Caoyun Company to enrich the founding county government and serve as the nursing home of the county government, the monthly salary is tentatively set at 16 yuan per person, and the nine new nursing homes are arranged to live in the same courtyard with five maids such as Lilac, each of whom lives in a single room, so that the nine people are very happy and moved. Wu Zhi chose a nurse named Zhou Dalin in his thirties as Susu's bodyguard, and followed Susu to the store with Xiaocui to help and ensure Susu's personal safety. new
Wu Zhi set the fired bedpans, porcelain basins, and small tiles as high-end, middle-end, and low-end three grades, and the high-end products were painted, glazed, and carved with patterns, and the glaze was fired very smooth, with bright colors, and appeared high-end atmosphere; The mid-end products are directly fired into white glaze, without painting and carving, and the gray and white are elegant; The low-end products are directly fired into pottery, slightly coated with a thin layer of glaze, as long as the surface of the product is smooth, there is no need to pursue the aesthetics of the product too much, as long as it is practical and durable.
Different products come with different pricing. The lowest-end products are priced at 500 wen per bedpan, 800 wen per porcelain basin, 200 wen per small tile, double the price of mid-end products, and triple the price of high-end products. Other accessories are priced differently depending on the cost of production.
In the store, Wu Zhi opened up three areas, according to the high-end, mid-end, low-end design of three model rooms, and the ground is paved with a foot long and a foot wide small tiles, the wall is paved with a foot long and half a foot wide small tiles, with glutinous rice lime mortar paste and hook joints, for the reference of customers who patronize the store, it is very beautiful and luxurious.
At the grand opening of the store, Wu Zhi hung two large long advertising silk cloths on both sides of the gate, and the golden advertising words on the silk cloth instantly blinded everyone's eyes. "Jinmu bathroom, the first choice for home! Jinmu bathroom, only better!" The advertising slogan was immediately deeply rooted in the hearts of the people and became a household name.
Every time, every customer who stepped into the store was completely amazed by the model room in front of them, and they were deeply fascinated by the novel, chic, clean and elegant toilets, showers and washrooms.
Moreover, Wu Zhi brought in the craftsmen who renovated the new toilets, baths and washrooms for the Kaiguo County Mansion last time, and set up a construction team called the "Building and Decoration Team". All customers who buy bathroom products in the store can quickly find the craftsmen of the building decoration team for installation and transformation, which not only solves the after-sales problem of how to install and transform the bathroom products after the customer buys them, but also greatly promotes the sales of Jinmu bathroom products, and also solves the dilemma that the construction craftsmen can not find work on weekdays, killing two birds with one stone, mutual benefit and win-win.
The construction team is responsible for its own profits and losses, and the members of the construction team can recruit their own people, form their own teams to carry out the installation and renovation work, expand the construction team, and the installation and renovation pricing is negotiated by the members of the construction team and the customer. However, Wu Zhi requires fair competition, must ensure the quality of installation and transformation, and must not cut corners or ask for sky-high prices.
At the same time, Wu Zhi posted an article in the "Qiushi Weekly" and set up a promotional advertisement.
The visual impact of the model, the effect of the brand, the uniqueness of the product, the perfect after-sales service, and the publicity of the media made the "Jinmu" bathroom products detonate the entire capital in an instant once they were launched on the market, and became an instant hit. The dignitaries and nobles in Bianliang City have purchased and renovated new toilets, baths and washrooms, and for a while, the construction craftsmen in Bianliang City have become fragrant buns, and the renovation period is full of schedules, and they are overwhelmed.
Dozens of days later, Pan Wu Ji "Kim
Mu "bathroom series products quickly opened up the vast demand market. The craze for the renovation of new toilets, showers, and washrooms around the capital has shocked the Imperial Palace. After sending a powerful eunuch to inspect and report, and learning of the benefits of its transformation, the official Zhao Xu was also moved, and with a wave of his hand, he allocated 100,000 copper coins to purchase thousands of sets of bathroom products for the renovation of new toilets, baths and washrooms in the palace.
There were thousands of construction craftsmen requisitioned in the Imperial Palace, and there were not enough craftsmen in Bianliang City, so they could only be urgently requisitioned from other places. After the completion, these foreign craftsmen were also amazed by the magic of the new toilet, bath room and washroom, and boasted and disseminated it, and suddenly publicized the Jinmu sanitary ware series products, helped Wuzhi to make free advertising, and also cultivated a group of construction craftsmen who are familiar with the renovation project, and promoted the hot sales of Jinmu sanitary ware products.
For more than half a month, the high-end and mid-range products in the specialty store were sold out, and Wu Zhi had to recruit some more craftsmen to continuously expand the production scale of the processing plant and the accessories factory, and work overtime to produce.
One to ten, ten to hundred, the benefits of new toilets, baths and washrooms are gradually deeply rooted in the hearts of the people, and Jin Mu bathroom products are expensive and cheap, can meet the needs of different social classes at the same time, the middle class and poor people in the capital have also joined the ranks of transforming new toilets, baths and washrooms, the desire to buy is very high, so that low-end products are also in short supply.
Wu Zhi had to expand the scale of production again.