The second cooperation was not negotiated.

Hong Juan asked Su Ming to raise the financing interest rate to 15% higher than that of the bank in the same period. (At that time, the annual interest rate of bank deposits and savings reached 15%)

Indeed, this move has attracted many individual private enterprises to come to consult.

But when it comes to what kind of guarantee or mortgage Texhong uses, Texhong has no answer.

I saw that the financing money in my hand was returned again.

In desperation, Rainbow introduced venture capital and invested 25 million yuan in the form of 25% of the shares of the new product.

Refund of 12.48 million yuan of principal and interest for two months of Yanan Trade Finance.

With the successful financing, Texhong seems to have ushered in a new life.

However, when they went to purchase the two APIs that were in short supply again, they found that the market had been out of stock for more than 20 days.

The new product has not been put into production for a long time, and the pressure of huge bank loans is increasing day by day.

And this situation is also something that venture capital firms did not expect.

In this regard, the venture capital company had to change its strategy and put forward a requirement to Texhong that if the new product could not be put on the market within three months, its financing accounted for 25% of the new product's shares were cancelled and changed to a monthly interest rate of 3% for one year.

Three months later, the day after the cancellation of venture capital financing shares, two out-of-stock medicinal materials appeared in the market, but the price doubled compared to before.

"This is obviously to crush the rainbow, there must be an invisible black hand behind this, manipulating!"

Su Lie listened to Su Ming's situation about the production of new products, and realized very sensitively that this new product on the market seemed to be a trap for himself and hung himself up.

But at this moment, the three largest shareholders of Su Lie, Han Shutong and Zhang Li gathered together.

They had a premonition that the company was not good, especially after they agreed to mortgage two large assets with assets, and they made a poor decision.

For this new product, several old shareholders almost wiped out their own funds.

They didn't expect that the launch of a new product would encounter such unexpected market resistance.

If no one is behind the manipulation of new products from the purchase of patents to the purchase of production lines to raw materials, Rainbow does not have to pay such a price at all, and it is difficult to ride a tiger now, which is an accident they did not expect.

If there is enough money, it can recover the decline, but if the funds are broken, the company will face bankruptcy.

"No matter what, we can't wait to die, and we can only have hope if new products are put on the market as soon as possible." Su Lie sighed.

"Let's stock it! The price increase is also in! Su Ming said helplessly to Huang Xiaoran in the office.

"The price of raw materials has risen, but now the funds are not sufficient." The two contradictions are intertwined, and Huang Xiaoran is also helpless when he sees it.

In order to put into production, Rainbow used all the funds to buy raw materials like a gamble.

The purchased raw materials are only enough to maintain more than two months of production, if the new product sales can not achieve a good return after two months, the new product of the rainbow company will have a broken capital chain, all the actions of the new product have to stop.

At the same time, Ling Nan paid close attention to all the developments of Rainbow Company.

That is, everything is under his control.

He wants to play Rainbow to death, even if he goes bankrupt, he has to play it to death!

In fact, what Ling Nan did was by no means a blind impulse, or an act of righteousness.

He has been quietly accumulating strength, and his various investments in capital are actively operating.

Hong Kong securities trading is smooth, taking advantage of the sudden changes in the market of the financial crisis, using capital and leverage to open and close positions many times in more than two months, and the capital has made a profit of 50%.

But this abnormal financial market movement caught Ling Nan's attention.

He immediately notified the Hong Kong side to close all the stocks at a profit and withdraw all the capital.

The domestic securities were also all liquidated at a profit, and all capital was withdrawn; All the withdrawn capital will be invested in the land and old housing market.

Ou Dan and other high-level executives of the company, they all felt that Ling Nan was crazy at this moment.

Ling Nan didn't want to explain too much, so he only said: "Now is the precursor of the financial crisis, the economy is in a recession, the market is sluggish, and the price of 10,000 prices has bottomed out, so it is a good time to invest in real goods at low prices." ”

The investment of 40 million yuan in the reserve of traditional Chinese medicine raw materials, the monopoly of two kinds of medicinal materials, through the price increase sales, has made a profit of 30 million yuan.

After Ou Dan was in charge of the investment in pharmaceutical resources, he merged a local pharmaceutical company in Shudi that was about to go bankrupt a year ago, and after the reorganization was completed, it was just when Rainbow had just finished purchasing patents.

However, Oudan invited experts to improve the patented formula by means of raw material substitution, developed a new product oral liquid, and applied for the national production approval, using the existing oral liquid production line of the original factory, ready to put into production the health care product "Scavenger Oral Liquid", which was served by Yanan Trade as the general agent of the country.

The pre-advertising of the product is ready, and as soon as the trial production of the new product is over, the production of reserve products will begin, and the new products of Texhong will be ready to be put on the market.

Rainbow company, finally into the first batch of raw materials, into trial production, a week later, officially put into production of new products "Xuetong capsules"

In order to withstand the 2-month production guarantee fund return, Rainbow raised 5 million yuan through another venture capital company, put into production intensively, and quickly put it on the market.

Due to the similar health care effects of Scavenger Oral Liquid and Rainbow Xuetong Capsule, the two products will form a fierce competition once they are put on the market.

Just half a month after Rainbow was put into production, an advertisement for scavenger oral liquid was launched in several important provinces with rapid economic development. The product was quickly rolled out in key provinces and cities at a price 30% cheaper than Xuetong capsules.

A month has passed, Rainbow has no money to advertise, the sales of products distributed to the market are not large, and the products are almost unsalable in the second month.

Under the impetus of advertising, the sales of scavenger oral liquid are in full swing, forming a strong impact on Xuetong capsules.

It turned out that Rainbow's agents had successively abandoned Xuetong's agents and turned to scavengers' agents because they were unprofitable.

In the face of the crisis, Texhong urgently convened the board of directors to study countermeasures, and finally decided to launch various channel relationships and emergency financing.

And the implementation of the policy of small profits but quick turnover, additional advertising costs, a week, financing 3 million in place.

After the advertisement landed, the sales of Texhong Xuetong products really improved.

And part of the funds have been withdrawn.

Although the sales of scavengers are booming, it does not affect the sales of Rainbow Snow Pass.

One has a low price and one has a high price, but the main consumer objects are different, so that Rainbow has not suffered much damage.

It should be said that although Ling Nan has made a lot of money on the two APIs, and through the acquisition of pharmaceutical companies to launch new products, Rainbow has occupied business opportunities and achieved good sales results.

The strategy of attacking Rainbow, in the eyes of those who knew Ling Nan's plan, Ling Nan still failed.

By the third and fourth months, the cumulative sales of Texhong Xuetong exceeded 5 million boxes and achieved a benefit of 21 million, which temporarily alleviated the financial predicament of Texhong Company and made it a respite.

In this operation, everyone saw Hong Juan's ability.

But the discerning person knows that most of the roots of a tree are rotten and only a few branches are still green, and it cannot solve the fundamental problem.

Of course, under the agency of Xiaoya, the sales of scavengers exceeded 10 million boxes for three consecutive months, and the benefits were more than 3,000 yuan.