Chapter Fifty-Eight: Dancing with Crisis
Another month passed, and Rainbow finally took a breath.
The Rainbow executives, led by Su Ming, were excited.
Hong Juan and Huang Xiaoran were not happy, they knew that Tianhong's life was still in raw materials and funds.
The sales of new products are gratifying, the investment owed to the venture capital company has been repaid, and the next step is to prepare for a big job.
"Adjust your strategy and continue to suppress!" Ling Nan gave the order.
After studying the cost structure, Ou Dan told Ling Nan that he decided to adopt the strategy of promoting according to the course of treatment, buying two and getting one free.
And all the two traditional Chinese medicine raw materials are withdrawn from the market, no longer supplied to the market, and all are used to ensure the production of oral liquid.
For a time, there was a serious shortage of two important traditional Chinese medicine raw materials in the market.
Rainbow faced this sudden situation, caught off guard, due to insufficient funds, insufficient raw material reserves, resulting in overstretched production.
The production of Xuetong capsules, a new product that has just seen hope, has been reduced, and the market has been out of stock one after another.
The crisis appeared, and in the face of serious loan repayment pressure and poor funds, Texhong finally felt powerless.
The old men, back to the forefront, used the funds returned to start traditional food production, gradually stranded new products, and ensured to maintain staff expenses.
And the new product Rainbow Snow Pass soon became a money-losing goods rotten in the hands.
"Sell Xuetong and the production line, and pay off the debt for fresh products." Su Lie made the decision in the board of directors.
At the same time, Su Ming's position as general manager was removed, Hong Juan was appointed as general manager, and a part of the shares were transferred to Hong Juan's name.
The appointment was just about to be announced, but Hong Juan rejected Su Lie's kindness.
Su Lie asked why? Hong Juan smiled: "What is the situation of Tianhong now?" I'm already insolvent, and now I may not be able to pay off the arrears if I sell the company, and the more shares the shareholders have, the more money I lose, and I don't want to be burdened with heavy debts as soon as I take office, and I can't afford it. ”
"Before the new product was launched, I didn't give you the position, and now there is a crisis and there is only the last breath left, thinking of me, how can I accept it?"
Su Ming shook his head and said: "I think the crisis of new products is because of the problem of raw materials, which is temporary, and after a period of time, there is a supply of raw materials in the market, and new products are still very promising to turn things around." ”
"Hmph, you can think of the beauty, the new product is the company's life-saving charm, the patent should not be bought, now the raw materials are broken, generally at least a year, and when the new raw materials grow out, your new product has long been rotten. Do you not need to repay your bank loan? The annual interest is nearly one million, can you afford to wait? ”
Hong Juan seemed to see things clearly.
Things have developed to this point, there is a crisis in Rainbow Company, and this time, the people who thought that Ling Nan's plan had failed not long ago have nothing to say at this moment.
It seems that he is still short-sighted.
The production of new products died, and Han Lei, who was in charge of new product development, was snubbed by the old men.
At this time, a phone call came to Han Lei's office.
Three days later, Han Lei decisively submitted his resignation and left Rainbow Company.
A week later, Huang Xiaoran submitted his resignation and left Rainbow.
The resignation of the managers of two important positions of Rainbow has brought a lot of blows to the company.
Texhong Chairman's Office.
Su Lie, Han Shutong, Zhang Li and the younger generation of executives gathered together.
Su Lie carefully analyzed a series of situations in the development of the company after the reorganization, and found that since the moment Rainbow decided to develop new products, there seemed to be an invisible black hand that reached into Rainbow.
From the virus incident that the public security bureau has not found out the cause, to the interception of new product patents, the transfer to Rainbow at a high price, and then to the accusation of traditional Chinese medicine raw materials in the market, Yanan Company suddenly appeared to act as an agent for new products, and also took the initiative to raise funds.
The new scavenger products with similar functions entered the market at about the same time as Xuetong, etc., this series of strange moves seemed to be premeditated, and they all came to the rainbow invisibly.
Who? Who is it? If you want to get along with Rainbow like this?
And behind this series of events, after analysis, half of them seem to be related to a woman named Oudan.
"Investigate Shudi Weiya Pharmaceutical Company and find out who is the investor behind it." Su Lie said with a serious expression.
All the people present were speechless, and everyone was in a heavy mood, if the company continued like this, I am afraid that it would not be long before it entered the bankruptcy procedure again.
At this time, Hong Juan couldn't sit still: "Chairman, the investigation is useless, no matter who is behind it, there is no direct or indirect business relationship with Rainbow, and we can't come up with any evidence to prove that someone is unfavorable to Rainbow." All the behaviors of Rainbow are determined by their own decision-making, without any interference from any factors, and the operation is also in line with the laws of the market. ”
Taking 10,000 steps back, even if the transfer of the patent is related to Weiya Investment, it is a voluntary purchase and sale between the two parties.
Weiya Investment did not coerce or threaten Rainbow at all, and also proposed two options to Rainbow when the patent was transferred, and there was no forced purchase and sale, and there was no conspiracy in this transaction.
Although Hong Juan said so, everyone also had a mirror in their hearts.
However, Su Lie was still unwilling and insisted that people investigate Weiya Company.
……
Jincheng Langshan Pharmaceutical Headquarters, General Manager's Office.
Lu Huan, a beautiful young and beautiful female president, is reading a report from the pharmaceutical and health products market.
Nowadays, the health care products market is in a mess, so that many powerful companies are eyeing this piece of fat.
At this time, Sui Kun, the manager of the technology development department, knocked on the door and came in.
"Mr. Lu, report to you, don't you pay attention to the health care product market? Recently, there was a news from Hongzhou Rainbow Food Company, because the company's loan pressure was too great, there was no capital to put new products into production, their Xuetong capsule production line was suspended, and it was said that the new products and production lines would be packaged and sold. I think it's a good opportunity because their production line and Xuetong Capsule Patent products are ready-made, and they can be put into production immediately. ”
Sui Kun spoke slowly.
After hearing this, Lu Huan thought for a while and said, "The technical department arranged someone to find out, what are the reasons besides the financial problem?" In addition, let's talk about the price of the other party's sale, and if it is suitable, we will buy it all. ”
Lu Huan knew that this Xuetong capsule had been a flash in the pan in the market, and the object of competition was an oral liquid called Scavenger, which had the same effect.
However, even if such a good product faces competition, it will not be short-lived in the market, and there must be some reason behind it.
It's definitely not about money.
If it is a financial problem, a virtuous circle can be formed after the product is launched, so as to gradually repay other inputs and ease the pressure on bank loans.
Unless the company itself has high debts and high pressure, it is difficult to maintain the existing funds.
Is it a management issue? The problem of raw materials is impossible, the sales volume of scavengers is so large that there is no problem with raw materials, the strength of Rainbow is not large, and the raw materials needed for the product will not be too much, and raw materials should not be a problem.
That is the internal contradiction in management, which leads to the difficulty of straightening out all aspects of the production and sales of new products, and there are many contradictions.
Lu Huan is a returned international student who graduated from the National University of Singapore with a double master's degree.
After returning to China, he trained at the grassroots level for two years to succeed his father as general manager.
She has a strong insight into the market.
She has been following the market for scavengers for some time.
Through the rise of scavengers, I feel that the domestic health care product market will usher in a new era.
The time and capital costs invested in the development of a new product are huge, and some of the gains outweigh the losses.
Therefore, she has always wanted to buy a ready-made product and put it into production.
She had beaten the idea of scavengers and rainbow snow.
However, after investigation, the market sales of scavengers are good, and they are increasing month by month, and it is estimated that it may be difficult to make the trip.
However, Rainbow Snow Pass is very low-key, there is no advertising, the price is still high, and the market sales are not optimistic.
Therefore, it was decided what way to sell him.
Unexpectedly, the news that the other party was going to be packaged and sold came so soon.
"What a blessing from God!"
Lu Huan smiled slightly and closed the market report.