Chapter 16: Monolithic Sales
Jiang Nian is most worried about what he has come up with to fill the gap in the market at once.
What can a mask do? What gaps can be filled?
doesn't exist, Jiang Nian can't think of it anyway.
As a third-rate cabinet sister, Jiang Nian still knows a little bit about the basic situation of the mask.
If sunscreen is the most technical item, the mask undoubtedly has the lowest technical level requirements.
Theoretically, the effect of this thing is similar to that of a towel on the face, and too many ingredients added to it will increase the probability of facial problems, so there has been a lot of debate in later generations about whether the mask is an IQ tax.
By consensus, the greatest benefit of a mask is to quickly rehydrate the skin when it is severely dehydrated.
This does not match the needs of female workers who like to control oil before, and there will be no mass procurement as labor protection supplies.
No problem, it's not a proper loss of money.
Jiang Nian thought so, but he was still a little uneasy in his heart.
The whitening essence she planned was so perfect before, and in the end she made money, but this time the conditions she proposed were so harsh, but she could still meet the requirements of the mask, don't really make a little flower.
She was silent for a moment, and then added:
"Yes, it's the mask, you can understand my ideas very well, so do you have any ideas for follow-up marketing?"
Wu Xuejun said excitedly:
"Xiao Jiang always rest assured, Sui Wenjie wants to strengthen cooperation with us, this time he wants to be our general distributor, and don't want our entry fee, the share can also be reduced."
"Who is Sui Wenjie?"
"Oh, Boss Sui has a lot of big pharmacies and shopping malls inside and outside the gates, and he cooperated with us well before, and helped us sell 40,000 bottles of whitening essence before and after!"
Forty thousand!
Okay, the killer who backstabbed me has been found!
This kind of dealer who masters large channels is indeed quite capable, and he has to guard against it.
Jiang Nian thought for a moment and said calmly:
"No, you can't let him be the general distributor."
"Ah, this, why is that?"
"Because ......" Jiang Nian pinched the microphone and thought for a long time, and then said: "If there is a general distributor, it is bound to let Boss Sui buy a large number of goods, which is equivalent to us transferring the inventory pressure to him." โ
Wu Xuejun was stunned, and only said for a long time:
"Isn't that a good thing? This allows us to return cash quickly and ensure a healthy cash flow......"
Jiang Nian said: "Of course not! We have an equal cooperative relationship with dealers, and this cooperation is not short-term, but a long-term strategic partnership.
This relationship is destined for us to advance and retreat together, our mask is still a new product that has just been launched, and it has not been verified by the market, how can we let Boss Sui take the risk alone?
It's still the same as last time, according to the sales situation, so that our dealers can develop together with us. โ
Wu Xuejun didn't talk to Jiang Niankong this time, just nodded and said, "Mr. Jiang has a high opinion."
Jiang Nian said again:
"And the entrance fee is not a no-no! To do business, there must be rules for doing business, and we can't buy the wool of dealers just because the goods on hand are in short supply.
We are a company that abides by the contract and values the reputation, how can we change the contract at will to squeeze our own dealers?
In the future, this kind of thinking must not have, we must develop together with dealers! โ
The previous whitening essence was returned because of a lot of entrance fees and shares, which led to an astonishing profit of 300,000 yuan in 10,000 bottles, Jiang Nian never wanted to repeat the mistakes of the past, so he hurriedly organized.
Well, this is another invisible push up of the cost, I'm a genius.
"Alright, alright. Completely obey Mr. Jiang's arrangement.
I don't know what other instructions Mr. Jiang has? โ
Wu Xuejun didn't talk to Jiang Nian, which surprised Jiang Nian.
"Well, by the way, in terms of marketing, we still want to use ground push this time.
The outer packaging of the product must clearly write the usage of the mask, and it should not be pasted too much, so as to avoid excessive hydration and rotten faces after consumer use.
In order to prevent consumers from buying back one box at a time and not being able to use it up, we use a single piece for sale this time. โ
"Ah......h
Wu Xuejun, who had already planned not to talk to Jiang Niangang, was taken aback, and couldn't help screaming on the other end of the phone.
"This, Mr. Jiang, how can this work?
This, this will definitely affect sales, now many people do not understand the mask, we should only emphasize the benefits and not the disadvantages in the initial promotion, otherwise ......"
"Why not?" Jiang Nian interrupted Wu Xuejun, "This is good for dealers and consumers, the purpose of our company's survival is to always consider consumers and our partners."
Okay, that's it! โ
"Also, is there any plan for the problem exposed by the foundry this time?"
"Uh," Wu Xuejun said embarrassedly, "you mean, our lack of production capacity?" โ
Jiang Nian said with satisfaction:
"Yes, Director Wu is really to the point."
She pressed the speakerphone, just in time for her parents to hear it.
"We can now make products that are very popular in the market, but our production capacity is limited, which means that our current plant, production line, and workers cannot meet our needs.
As our resident products, we have to start the construction of a new factory as soon as possible and train workers to prepare for becoming bigger and stronger in the future.
Oh, and we can't treat others badly with the OEM factory this time, we still have to let people renovate the workshop, which adds a lot of trouble to others.
After that, they have to be placed in the position of strategic cooperation when sharing profits! โ
Expanding the plant means installing new equipment and recruiting a large number of workers, which means greater investment.
If these inputs are not supported by good products, it will definitely be difficult to form positive returns.
Other words......
"Mom and Dad, our factory is too small, the master's money will be delayed first, support me first!" Jiang Nian said sweetly.
Jiang Xinsheng smiled:
"When the master heard your request just now, he really agreed to return the money, saying that he would help us win the grand prize first.
Don't worry, the master said that your factory is good, and your parents will definitely increase investment in you, isn't it a factory?
I'll add another million to you, let's get stronger and bigger! โ
ยท
Wu Xuejun reluctantly put down the phone for a long time, and looked at his side with complicated eyes.
On the side of his desk, Sui Wenjie, who had been eavesdropping with his ears stretched out, had already had tears in his eyes, and his lips trembled and he couldn't speak.
Zhang Juemin also bowed his head slowly, his eyes were full of smiles, and he seemed to see a bright future rising.
and Jia Xingying......
Oh, Jia Xingying sat on the sofa, clasped his hands, breathing very evenly, and showed a sweet smile in his sleep.
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Small Theatre Hours:
Jiang Nian: Although the mask can be easily made by home, it is best to choose the mask produced by a regular manufacturer in an aseptic workshop. According to the technical requirements, the area of the aseptic workshop, filling workshop and preparation workshop should not be less than 100 square meters, and the floor height should not be less than 2.5 meters.
Zhang Juemin: Yes, so many factories are looking for OEM because they are looking for OEM because they are struggling to build factories.
Jiang Nian: So we still try to choose products with our own R&D strength.