Chapter 57: Good Timing
Zhang Jiqing was even more confident when he got Jiang Nian's guidance.
In the past, Xiao Jiang was always reluctant to expose his traces and was always reluctant to contact me, but now is a good time to continue to promote it in one go.
"Well, Xiao Jiang always has some suggestions for modifications to the advertisement, and immediately asked the people from the advertising agency to adjust it and put the new advertisement on TV as soon as possible." Zhang Jiqing instructed his secretary Yang Qin.
Yang Qin said with a little worry:
"Is the ad going to change now?
Xiao Jiang always said the question of whether the script is good, I am afraid that Xiao Jiang will still be dissatisfied after changing it."
"Don't say that." Zhang Jiqing looked at Yang Qin, and his tone was slightly gentle, "You have done a very good job before, and Mr. Xiao Jiang has not denied your creativity, but we were a little hasty before, and we lacked polish in some details.
It was indeed a little embarrassing to see, hehe, and Xiao Jiang did not immediately deny the advertisement.
It's just that because we only got one advertisement, it's really aesthetically tiring to put it on overnight."
He clicked on the email and smiled:
"An email from headquarters has arrived, and this time our PR director will personally direct our script.
You go and get in touch with Minister Han, and I'm sure our advertising will be better in the future."
Yang Qin was moved:
"Yes, I'll do my best!"
What advertised Jiang Nian didn't personally manipulate it.
Late-night advertisements, that's it, what else can be spent, the problem is to burn all the money quickly, this is the king.
She asked Han Jianing to contact other provincial stations as soon as possible, and advertised wildly in the late night stalls.
When those TV stations heard that someone wanted to pay a large price for their wallets, no one watched the late-night stalls at all, and they couldn't close their mouths, and they were very sincere to discuss cooperation with Han Jianing carefully.
Although the monthly subscription of a single TV station is not expensive, but more than 20 stations are contracted in one go, which can still easily throw out about 10 million funds every month, which finally makes Jiang Nian breathe a sigh of relief.
Whew, it's done.
Now their sales counters do not have most provinces, what is the use of advertising in these provinces even if someone sees it?
Isn't it in vain?
What made Jiang Nian even happier was that the foreign capital she had been waiting for finally came.
After the year, a large number of international brands began to land in China with Shanghai, Fengtian and Yangcheng as fulcrums, including Gallic beauty brands that were invincible in scale and R&D strength in later generations.
Jiang Nian has already seen their overwhelming advertisements on the road, these products are very willing to spend money, coupled with the concept of foreign monks chanting, people in this era generally have no concept of beauty ingredients, and those who have money will definitely give priority to buying international brands.
And I can finally get the product out of the room for a long time.
"Yes, the lotion is ready to be marketed." Jiang Nian said confidently.
Wu Xuejun was a little worried:
"Mr. Jiang, now the products taken out by several international brands are creams and lotions, and our products don't have too many new ideas, do you want to adjust the formula again?"
Jiang Nian always felt that using ingredients that were completely different from international brands would be more non-mainstream, and naturally would not be favored.
But after a few failures, she also understands that now everyone doesn't know what the trend of the national big brands is, and even many big brands have not yet gained a firm foothold, and they will be blown to fill the market gap if they develop a strange thing casually.
Well, now that I've got the same ingredients as the big brands, and the price is about the same, how can anyone buy our stuff?
She said confidently:
"It doesn't matter, there's never been a better time."
Wu Xuejun has been making lotions for many years before, but what he can do is a bunch of products that are extremely low cost and extremely cheap, and now he is really nervous about making lotions that are aligned with big brands.
But it's not a big problem, I believe Mr. Jiang!
Zhang Juemin has come back from vacation, and he has been going out early and returning late in the past few days, and has been optimizing hyaluron
In the production of acid, his student Guo Haiping came to Pengcheng, and the two have been exchanging experiences on the phone and repeatedly changing the ingredients.
Jiang Nian is in such a hurry to make lotion now, because he is afraid that they will do some ruthless work in the future, so he will design the lotion first.
I don't believe he can do anything with this thing.
"The idea this time is to borrow from the ideas of big brands, with streamlined ingredients and ...... efficacy Well, it doesn't have any effect, just a moisturizer.
This shouldn't be difficult for Mr. Zhang, right?"
Zhang Juemin smiled bitterly:
"Of course it's not that difficult, but are you sure, Mr. Jiang?
Our products have been functional before, but this time it's a moisturizing ...... How do we publicize it when we advertise it?"
"Let's discuss it with Minister Han again when you publicize it! In short, make the product first, the research of hyaluronic acid is a long-term project, and you can't be too anxious.
But our products still have to be made little by little, Mr. Zhang, it's time to train some new people."
Zhang Juemin smiled:
"You also met my student Guo Haiping, he is very committed to scientific research, and his personality is a little stubborn, and he may not be very happy in the public house.
Does Xiao Jiang have any idea of recruiting him under his command?"
Burst......
A serious undergraduate student like Guo Haiping, or a regular scientific research expert who has been in the company for a while, wouldn't he take off directly if he came to the company?
Dreaming, nothing can be said!
Hmm, I used to catch someone else to pretend to be a boyfriend, but now I'm kicking it away again, which is a bit of a scumbag.
Send him a car to comfort him later.
Jiang Nian Zhengse said:
"Brother Guo is a serious civil servant, and he has an establishment, doesn't coming to a self-employed company like ours delay the future of others?
Forget it, just ask him to guide the work more when you have time in the future."
Zhang Juemin showed a slight disappointment, but after thinking about it, Mr. Jiang's family likes people who have an organization, maybe Mr. Jiang is a little bit interesting to his student.
Guo Haiping is unassuming, but he is very stubborn and firm in scientific research, and Zhang Juemin feels that life in the system is very unsuitable for him.
Xiao Jiang always said that he would often come to guide the work, so I would often call him to come, and I believe that Xiao Hai is also willing to support the company's work.
Knowing that the company is going to launch a new product, the atmosphere of the whole company has been very warm these days.
Especially a group of new hires.
This is the first time the company has produced new products after they joined the company, and it is said that it is still directly facing the competition of foreign big brands.
Bu Shenglian, who is about to go to the new production line as a line leader, has also been very serious these days.
In the month of the Chinese New Year, she will go to the gym for a while after work every day, although there is no obvious improvement, but I feel that my body has been significantly lighter, and I am more quick and fast when working, and most male workers are not as good as her.
Today, she worked a night shift for her co-workers, and when she came to the lounge, she saw several co-workers gathering to watch TV.
What TV is good to watch in the middle of the night?
Bu Shenglian leaned over a little curiously and asked:
"See what?"
A female worker turned around and said with great interest:
"Bugong, take a look, the advertisement of the northern company has been updated, and it's fun."
"Huh?"
The people who watched the advertisement of the northern company that broke through the sky awkwardly wanted to vomit, and everyone said that Manager Zhang of the northern company drank too much, what kind of aesthetic is this.
Now it's finally updated.
Bu Shenglian leaned over curiously, looked at the picture on the screen suspiciously, and said in shock for a long time:
"This ...... Is this an advertisement?"
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Small Theatre Hours:
Jiang Nian: Let's
Let me see what rotten work they have done?
Half an hour later.
Jia Xingying: Why did you faint, it's okay!