Chapter 58: Playing a big card
The advertisement for this upgrade is still the woman who switched freely from crying and laughing before.
It's just that this time she is not a poor woman abandoned by her ex-boyfriend, but has turned into a serious and cold strong woman.
This strong woman has mastered a formula called hyaluronic acid.
The acquisition of this formula is very precious, almost exhausted her life's work, and finally achieved the international leading level, which is about to be released nationwide.
At this time, the camera flashed, and a foreign man in a white coat said the magical effect of hyaluronic acid in broken Chinese, saying that 1 hyaluronic acid molecule can lock 1,000 water molecules, which is the best moisturizing ingredient in nature.
The man instructed his men to buy the ingredient no matter how much it cost, and if they were allowed to make the right product, it would seriously disrupt the market.
At this time, a fat translator who looked half-human and half-beast stepped forward, nodded and said:
"Such a good thing, I'm afraid they won't sell it? What should I do?"
A cold light flashed in the foreign man's eyes, and he said coldly:
"Won't sell? If you refuse to sell it, this good thing will not fall into their hands!
Tell someone to come over, and if you refuse to sell it, you will look good with him!"
I have to say that this subject matter is indeed very good at the mentality of the current Chinese people, although Bu Shenglian knew that it was an advertisement, she couldn't help but clench her fists.
But at this moment, the whole plot came to an abrupt end, and then it was replaced by a dead Barbie fan in a talk show The host embarrassedly interviewed the poor girl who was abandoned by her boyfriend.
"Why, how? What about the rest of the story?"
"yes, yes!" Everyone was also indignant, and they coaxed, "It's too much, what happened to that foreign devil!"
"yes, did you sell the patent? If you can't sell it, you have to resist it!"
"Step worker, hurry up and tell Minister Han, don't let us go to work properly."
If it weren't for the LOGO of Yangfan Daily Chemical that was always floating in the picture, the overalls worn by the protagonist and the products mentioned were all related to Yangfan Daily Chemical, Bu Shenglian even thought that she had seen a TV series halfway.
She was stunned for a long time, making sure that there was no next episode, and then she stood up stupidly:
"Go to work, go to work! Watching advertisements in the middle of the night is not useful!"
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It's not just the people who set sail for the day, on this day, the late-night files of various provincial TV stations began to broadcast this content in a loop.
Entertainment in this era is very scarce, and people who can't sleep for one reason or another in the middle of the night are bored to change channels in the hope of finding a trace of spiritual comfort, and when they see this kind of content with a plot, they quickly stop and take a closer look at what is said above.
It wasn't until the end of the show that they found out that it was actually an advertisement!
It's an advertisement!
If you change the channel, other TV stations are also broadcasting the same advertisement.
The looping broadcast ensures that you can see this "wonderful" content no matter when you click in, some TV stations with evening programs are plugged, and some without evening programs are really uninterrupted.
The next day, the phones of various TV stations were blown up one after another, and many people had a strong sense of substitution, and they asked what happened to the lesbian in the advertisement and whether she was framed by foreigners.
There were even people in Pengcheng and Juan Province who hurriedly contacted Yangfan Daily, asking them to stick to their hearts and not be swayed by coercion and temptation.
People in more provinces are hurrying to inquire about what Yangfan Daily Chemical is, and at this time, some people will enthusiastically tell them that this is a conscientious enterprise that has been interviewed by the main station, and is now researching the world's leading products.
Within a day, the name hyaluronic acid also became popular all over the country from a very unfamiliar term.
The next day, when Jiang Nian got up early to go to work, there were already a lot of civil science experts gathered at the door of the company, holding a small book and asking Jiang Nian to tell Jiang Nian about the hyaluronic acid production method they had studied hard all night.
Jiang Nian slept soundly last night and had no idea what was going on
, Listening to Bu Shenglian, who was on the night shift, tell me about the scene last night, and my blood pressure got up all of a sudden.
She originally wanted to call Zhang Jiqing and ask him why he was doing such an exaggerated thing, but after thinking about it, Zhang Jiqing didn't seem to be exaggerating anything.
Hyaluronic acid is indeed the strongest moisturizing ingredient known in nature, and this is not false advertising.
And the commercials have been filmed, and it seems that he still asked someone to guide him to shoot, but I never thought that there were so many night owls who didn't sleep at night in these years, is this advertisement good-looking?
Jiang Nian was stunned for a long time, and then suddenly patted his head again.
By the way, what exactly am I worried about?
There are ads, but the products are useless if they can't keep up.
The current production capacity of the headquarters simply cannot cover so many provinces, as long as our next product loses, there will be problems in the capital chain.
If there is a problem in the capital chain, the laying of the plant and the purchase of the production line will be stagnant, and the more the advertisement is taken, the more money is spent in vain, why not?
Oh, you can't expect the northern company to develop some great products with a single advertisement, right?
No, Zhang Jiqing would have reported to the board of directors a long time ago.
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"Your performance is very good, don't be afraid to spend money, hurry up and shoot the follow-up content!
This involves the company's future development plan, and how the company will develop the market in the future depends entirely on Mr. Zhang's ability!"
Zhang Jiqing looked at the email sent by Jiang Nian, and a huge sense of satisfaction surrounded him, so that he couldn't help but stretch his waist for a long time, and his eyes were full of excitement.
I only met with Mr. Xiao Jiang once, and Mr. Jiang actually trusted me so much, and handed over all the major events of the company's future development to me.
She was very happy with the advertisement, which showed that I was not wrong in my previous thinking.
There are many people in the southern headquarters, and there must be many people who want to steal technology and snatch the fruits of Xiao Jiang's victory, so she transferred these projects to me.
In other words, I am now the most trusted person by Mr. Jiang!
Zhang Jiqing, who grew up watching various anti-special films and watched a lot of big family grudge dramas when he was young, has automatically made up a large number of grievances and hatreds around the magical ingredient of hyaluronic acid.
He grabbed the phone quickly, contacted the advertising company to continue filming the next episode, and instructed Yang Qin to contact Han Jianing as soon as possible, and strive to set the back book as soon as possible.
Yang Qin said with a little worry:
"Mr. Zhang, if we shoot the next episode, we will have to spend money......
The people at the advertising agency were reluctant to see us continue to spend money, and they said that since the advertisement had already worked, it could be played on a loop for a while, and it would have to be changed after three months at the earliest."
Zhang Jiqing smiled and said:
"These advertising companies in our north are still too small-scale farmers.
I heard that movies are made in Hong Kong City, all of them are to see if the box office is good, and a sequel script can be released in 20 days.
Now that our advertisement has achieved such a good response, we will continue to shoot the follow-up part according to Mr. Jiang's ideas, Mr. Jiang's ideas are far above us, as long as we believe it, there will be absolutely no problem."
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arranged the matter of advertising, and Jiang Nian also felt that the matter of lotion could not be delayed any longer.
She was rarely very attentive to this product, and even went to the counter to buy a few bottles of overseas star products for Zhang Juemin as a research object.
Jiang Nian doesn't ask for exactly the same product, but he must make a product that only has a moisturizing function and no additional effects.
So she deliberately chose a well-known foreign product that focuses on plant extracts.
I cut off all the plant extracts in it, and sold it for about the same amount of money, and everyone is not stupid, and will definitely buy foreign products with better results, how can they buy ours?
Well, when the time comes, it will be put together with the products of the big brands, and this time it will not be profitable.
Zhang Juemin also felt that Jiang Nian attached great importance to the lotion, in addition to finding female workers in the workshop to help test it these days
, and also dismantled the products bought by Jiang Nian for testing.
Bu Shenglian was selected as the tester, and watched with great interest as Zhang Juemin opened the big card that Jiang Nian bought, and saw that Zhang Juemin took a piece of paper and floated it lightly, and then his face changed greatly, and he couldn't help but say with some curiosity:
"Teacher Zhang, what's wrong?"
"Well, wait a minute." Zhang Juemin took out another piece of paper, only to see that the piece of paper was still light blue.
Out of an abundance of caution, he opened another bottle of lotion from this brand and tested it again with the same result.
"Something is wrong.
Why does this bottle of emulsion have a pH of 8.1?" Zhang Juemin muttered.
Although Bu Shenglian knew the concept of PH value, she didn't understand what it meant, and when she saw Zhang Juemin's face change greatly, she said humbly:
"Teacher Zhang, what does this mean?"
"Oh, that's right. Our skin is weakly acidic and has a pH of around 5.5-7.
But this bottle of foreign big-name emulsion, other plant extracts may be their patent, I can't say this, but their products are so alkaline, this thing is used on the face...... Not really, right?"
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Small Theatre Hours:
Bu Shenglian: I'm finally going to make a difference! Woooooooo