After more than four hours, this New Year's Eve party, which gathered many elements such as "national style, animation, games, movies, music, and classic IP", finally came to a successful conclusion.

Station D dimensional festival exploded on the whole network overnight, the peak popularity of the live broadcast of the party exceeded 50 million, whether it was traffic or popularity, it completely crushed the traditional satellite TV's New Year's Eve party, major forums, Q groups discussed the program of the dimensional grand ceremony, this amazing visual feast, let countless young users swipe the screen and praise.

Judging from the current situation in all aspects, the response of the New Year's Eve party at Station D is unprecedented, breaking the performance form of the traditional party with innovation and content, and at the same time injecting new vitality into traditional culture.

As a CCTV reporter asked when interviewing Zhou Lu, the chief operating officer of Station D, "Why did Station D choose to do such a unique New Year's Eve party?" This kind of content and form, which has almost never appeared at any New Year's Eve party before, has become a key factor in breaking the circle. ”

Zhou Lu said: "For brands, market traffic is important, but more important is whether it can capture its core users. ”

"Every show is familiar to fans of Station D, and when they see their favorite works appear on the stage, they will feel sincerely happy, which will produce a strong sense of recognition. And what Station D does is just amplify this sense of being recognized and magnify it to all the fans who like it to carnival together, so that there is an emotional resonance. ”

Zhou Lu smiled, looked at the CCTV reporter and continued to answer: "Moreover, in this era, the New Year's Eve performance can no longer bring freshness to people, and today's young people all have a lot of knowledge, they are the main force of future consumption, and they have the right to speak in the next generation. ”

"To put it simply, as a young platform, Station D still has to do what users really like, keep innovating, and avoid resting on its laurels, so as to make really good products."

Zhou Lu's words stated the core values of Dilibili, and the success of the D Station Dimension Festival has also become a classic case, which has been studied and operated by countless platforms.

Since the New Year's Eve party, Station D has truly broken the circle, there are topics being discussed everywhere, and it has been loved and concerned by countless young people, and the number of users is increasing day by day.

Those who didn't watch the live broadcast were under the crazy Amway of countless tap water, and they went to station D to make up classes to watch the recording, or two or three brushes, and the number of broadcasts broke through the 100 million mark in less than half a month, which is amazing.

As Jiangxia thought, after Station D successfully created its own brand, the commercialization potential continued to be stimulated, and all kinds of big-name commercials came one after another, and many excellent UP owners have won the favor of advertisers, which can be said to be a win-win situation for all parties.

Just as the time officially entered 2012 and slowly moved towards the Spring Festival, the winter final exams of Tsinghua University also ended successfully.

This semester, Jiang Xia didn't have much time to spend on studying, so he temporarily crammed in the last week, barely getting 70 points, although the score was not high, but fortunately, he passed.

However, with Jiang Xia's current status in school, unless he was absent on the day of the exam, it would be difficult for him to fail the course.

Seeing that it will be the Spring Festival in the near future, Monkey Sky Animation's production of the Big Movie about the Year of the Dragon of the Cat and Mouse has finally obtained a public release license, and it has officially entered the publicity stage, and will be released nationwide on the first day of the Lunar New Year.

With last year's box office record of 1.78 billion, it has maintained the title of champion of the domestic film box office so far, coupled with the unprecedented popularity of the Dimensional Festival not long ago, once the Year of the Dragon movie is finalized, it has become the Spring Festival file that countless netizens want to watch the most.

Some netizens joked that the only one who can defeat Qi Tian Animation may be Qi Tian Animation.

Perhaps, not a joke.

"Godmother, how are the Spring Festival schedules and major theaters talking?" Jiang Xia looked at the report in his hand and asked casually.

Speaking of this, Li Weiya had a smile on her face: "They promised very happily, on the first day of the Lunar New Year, 40% of the film schedule is guaranteed, and if the box office of a big movie is outstanding, it will continue to increase in proportion." ”

Hearing this, Jiang Xia laughed: "Businessmen are profit-seeking, they make money, but fools don't do it, with the current IP value of cats and mice, the box office guarantee will not be low." ”

"That's right." Li Weiya nodded in agreement.

"In that case, let's start the screening a week in advance, the scale of the screening must be larger than last year, and the number of screenings must be more, huh...... It's better to talk to them about this, godmother. Jiangxia said.

"No problem."

Li Weiya just wanted to talk about this problem, last year's big movie enjoyed the benefits of the word-of-mouth explosion of screening, and before it was officially released, excellent film reviews from all walks of life emerged one after another.

Coupled with the overwhelming publicity that has been all the time, when it was released on the first day of the Lunar New Year, it won the box office championship on the first day with an absolute advantage.

And at that time, it was only three days of screening, and now a week in advance, it will greatly stimulate their psychology of wanting to watch, with the golden sign of cat and mouse, the screening effect will not be bad.

Soon after Li Weiya left, Wang Ming pushed open the door of the office again.

"Lao Jiang, I want to tell you something."

"What's wrong?" Jiang Xia put down the report in his hand and looked up at him.

Wang Ming pinched his fingers and said, "Isn't the big movie about to be released soon, I just want to ask you what kind of arrangements are there during the Chinese New Year." ”

"How else can it be arranged, the process is similar to last year, develop the conference, attend the premiere ceremony, and then take the main creative team everywhere to participate in the promotion of the new movie, you are the chief director, you can't run anyway." Jiang Xia said casually.

Hearing this, Wang Ming immediately collapsed his face.

"I'm still thinking that after the premiere, I'll arrange the rest of the time on my own."

Jiang Xia looked at him with interest: "Tell me, what do you want to do?" What's more important than the release of a movie you've directed? ”

Wang Ming pursed his lips, hesitated slightly, and said, "Actually, it's nothing, it's just that I promised Shen Ying last year that I would go back with her to see my parents." I also knew that the Spring Festival stalls would definitely be very busy, so I wanted to go back early. ”

She ...... She didn't come home for the Chinese New Year last year. ”

Jiang Xia couldn't help but be happy, this reason was really simple enough.

Human beings can indeed give up many, many for love.

"Okay, then I'll give you three days off after the premiere, and come back as soon as you finish solving your personal problems, the Year of the Dragon movie will be released, and you can't be there as a director."

"Huh?" Wang Ming was in high spirits, "You say you are open-minded! ”

"."

Jiang Xia couldn't help but give him a middle finger fiercely: "I'm open-minded, okay?" ”

"Hey, hey, that's enough."

Wang Ming was in a happy mood, three days was enough time for him to fly back to Wanzhou, and then officially visit Shen Ying's boyfriend, which can be regarded as an early visit in advance.

"Lao Wang, did Shen Ying tell you about the situation at her home? Do her parents know you exist? Jiang Xia asked.

"I shouldn't know, I've been hiding it." Wang Ming shook his head.

"Well, then you go to your father-in-law's house this time remember to buy more gifts to go back, you are now also a homecoming, as long as the etiquette is in place, whether it is the father-in-law or the mother-in-law will not give you a look, you will be smiling when you receive you, if you have anything to help, just say, although I can't go back, but my parents and Yanwan parents are in Chongqing, and I can still help a little." Jiangxia Road.

Wang Ming nodded: "Well, I remember." ”

"Okay, it's the premiere in two days, you attend as the chief director, and then you can get out."

"Lao Jiang, you are really my brother!"

"." Jiang Xia scolded with a smile.

Coming out of the president's office, Wang Ming looked at the vice president's office again, hesitated for two seconds, secretly pushed open the door, and looked inside.

Li Weiya glanced at it with her afterglow, and saw that it was her son, so she said angrily: "What are you doing sneakily about?" If there's a fart, let it go. ”

"Hey, Mom, so you're here."

Wang Ming flashed into the house, then closed the door, saw that there was not much water left in his mother's cup, poured it for her very attentively, and then stood behind her and squeezed her shoulders and beat her back very sensibly.

Feeling the slightly stiff muscles being slowly pushed away, Li Weiya took a sip of water and said lightly: "Say, what is the matter with me?" ”

"It's nothing, isn't my work over this year, the big movie is coming out soon, and the latest season of the cat and mouse animation version is currently being broadcast on major TV stations, so I'll come and watch it when I'm idle." Wang Ming said duplicitously.

Li Weiya rolled her eyes, she knew her son too well, if there was nothing to do, she wouldn't be so attentive, there must be something she wanted to ask for.

"You're idle, but I'm still busy, so I'll go downstairs and build a snowman if I don't have anything to do, don't bother me."

"Eh, there's something going on, and I suddenly remembered." Wang Ming hurriedly said.

"If you have something to say, say it quickly, and if you have a fart, let it go."

"That's it...... It's ......," Wang swallowed and stammered, "I want to go home in the next few days." ”

"Where are you going?"

"Wanzhou."

Li Weiya frowned slightly: "What are you doing back there?" Didn't you know that the big movie was about to be released? You are the chief director, and anyone in this team can be missing, but you can't be missing. ”

Wang Ming scratched his head: "I know, so I plan to go back after the screening, I promised Shen Ying that I would go back with her to see my parents." I promise to be back as soon as I'm done with this and I won't delay for a moment. ”

Originally, he said that he would go back last year, but who knew that when the big movie was released last year, he followed Jiang Xia everywhere to participate in activities, and he didn't have time at all.

Seeing that this year will be like this, Wang Ming is a little anxious.

Shen Ying hadn't been home last year, and it was impossible for him to come back to the imperial capital to accompany him this year.

"Yingying is urging you?" Li Weiya frowned and asked.

"No, I just think that what I promised will be done, and I will go sooner or later anyway." He pursed his lips and continued to squeeze his hands gently, "I just don't want to drag it out any longer." ”

"Amin, you are the chief director, this is the first big movie you directed, and how well the box office will determine your directing talent to a large extent. To be honest, I don't want you to go at this juncture, your career is on the rise, except for now, you can do it at any other time, you are an adult, you must be responsible for all your actions, if you have made up your mind, Mom will not stop you, as long as Ah Xia agrees. Li Weiya said lightly.

She also knew her son's relationship with Shen Ying, and she didn't feel the slightest dislike for Shen Ying, and she had long been treated as a daughter-in-law.

If Wang Ming goes back this time and can settle the relationship between the two, it will indeed be a great thing.

Wang Ming blinked: "Mom, Lao Jiang has agreed, he gave me a few days off, after the premiere, I will go back as soon as possible, and it will definitely not affect the promotion of the Year of the Dragon movie." ”

"Well, you just have a score in your own mind." Li Weiya said lightly.

"Since you are going to your girlfriend's house, if you want your future mother-in-law to recognize you, you can behave well, you can be low-key, but don't be too low-key, the better you behave, the higher your status in their hearts." As an old mother, Li Weiya painstakingly taught her son some skills in dealing with the world.

"I see, Mom."

"In the past two days, I will pick out some gifts for you to take back, and after you go back, you will have more eyes in your heart, see the opportunity to act, and tell me if you have anything that you can't decide."

"Uh-huh! Thank you, Mom! I promise to bring your daughter-in-law back. Wang Ming said with a smile.

Since he was a child, he has always felt that his mother is the best in the world, as long as it is his own decision, he will not block it, he will only explain the stakes, and then let himself choose, and then go all out to support.

"Great director, if you can't even do this, don't come back." Li Weiya pouted.

"Hey, hey, how could it be, it won't disgrace you, right?"

"Alright, you can go play by yourself, I have something to do here."

"Okay~"

Wang Ming walked out of the office in a leisurely manner, and after getting the consent of the key two, he was in a good mood now, and took out his mobile phone to immediately call his girlfriend who was far away in Chongqing.

"Ying, the cat and mouse movie is about to be screened, Lao Jiang said, in order to promote the movie, we have to participate in activities everywhere."

Shen Ying seemed to have been prepared for a long time, and comforted softly: "It's okay, your career is important, you can just be busy with your peace of mind." ”

"It's just ......" she paused and whispered, "It's just that I may not be able to accompany you in the imperial capital again this year, I didn't go home for the New Year last year, and I have to go back this year." ”

"I know, you've spent enough time with me, but you have very little time for your family."

Wang Ming took a light breath and said in a regretful tone.

"So, Ying, let's go home together this year, well, together!" (End of chapter)