"Toy Story," scheduled to be released in mid-July, quickly ramped up its marketing offensive.

The offensive was not reflected in fancy trailers and vulgar billboards, but in the joint promotion of merchants all over the country.

A week before the release, more than a dozen restaurant chains launched themed restaurants and related activity packages – full of Toy Story posters, Toy Story cups, Toy Story plates, and Toy Story dolls in children's packages......

This kind of targeted marketing has caused quite a stir in many families with children.

However, this is not remarkable in the summer marketing war that is in full swing.

In particular, Luo Jianzhou brought his sci-fi production "Star and Moon Collision", which was released on July 8, and became the first focus of this summer file!

At the grand premiere, a reporter asked him what his expectations were for the total domestic box office of this movie, and he replied-

"I think it should be possible to surpass my previous best results, and it should be possible to break through 500 million, but, you may think I'm arrogant, I think its potential is more than that, so, I hope that the final box office of this "Star and Moon Collision" can reach this number."

As he spoke, he stretched out his right hand and clenched his five fingers into a fist.

There was an uproar in the media.

That night, Luo Jianzhou's high-held gesture, along with his billion-dollar box office projection, made the headlines of many evening newspapers and online news platforms.

This is the first time that someone has publicly shouted the rhetoric of "rushing to the box office of one billion".

As he said, many people think he is arrogant - although there has been more than one billion-level domestic box office movie, all of them are in the right place at the right time, why should he be next?

Of course, more people only think that he deliberately creates a topic for propaganda.

And yet—

On the first day of release, the box office of "Star and Moon Collision" reported more than 52 million;

On Saturday, the second day of its release, the box office soared to more than 76 million;

On the third day of release, on Sunday, the box office was still in the early 70 million;

In the first week of release, in three days, the box office exceeded 200 million!

All kinds of media, as well as the entire Chinese entertainment circle, instantly became excited!

With this posture, who dares to say that it is impossible to break a billion?

And although Luo Jianzhou doesn't have the buff of someone doing things, he can attract many people who don't watch movies much to enter the cinema; But he also has another ability that is not a superpower, but is better than a superpower-

Rich!

——Seeing the box office explosion in the first week, Tang Yu Media quickly invested a large amount of money and constantly set off a new round of huge publicity bombardment in the media to obtain more profits.

TV prime-time commercials, bus spray paintings, huge advertisements for landmark buildings, creative portraits, and interviews...... These are all propaganda methods that cost a lot of money, and insiders can see at a glance that the publicity investment of this film will not be lower than the production investment.

Critics have also given "Stars and Moon" almost overwhelmingly huge praise, and they have not hesitated to praise it - incredible, majestic, epic, and staggering......

The "banknote ability" has also been exchanged for a lot of money, and only four days have passed on the working day, and the box office has exceeded 100 million the next week.

As a result, this sci-fi blockbuster, which was released for seven days, has a total box office of 300 million!

At the peak of the summer file, the audience's enthusiasm for watching movies and the explosion of the box office market were all ignited by this movie!

Many media began to feel that there was no gimmick in the showdown in the same schedule, and began to hype the cross-schedule showdown between two phenomenal cutting-edge directors - can "Star and Moon Collision" impact the box office miracle set by "The Silence of the Lambs"?

This kind of gimmick, which includes "jealousy of the wind" and "battle of the new king", instantly caused a huge response.

And then—

"Let's go see it too!"

As Shen Zhenyi, who once rejected the heroine of this movie, it is difficult to say whether she will miss a billion-level blockbuster because of this, and said to Wang Wei with great interest.

Wang Wei didn't object.

- After all, just relying on his movie ticket, he can't make the other party's movie box office exceed one billion in one fell swoop.

Although, pulling him in to hype is to some extent rubbing his popularity, which makes Wang Wei not very happy.

But the question is, when you go to the movies with your girlfriend, what movie is the focus on?

Although someone is relatively strong when they are single, they still have a clear understanding of this.

So, like ordinary couples, the two went to the nearby movie theater, bought drinks and popcorn, and enjoyed the sci-fi blockbuster that the media said might "replace them".

Of course, in order to avoid trouble, the two went in disguise.

"Then again, when did you learn such a great makeup technique?" It wasn't until he sat down in the theater unobtrusively that Wang Wei quietly asked Shen Zhenyi.

They don't have the disguise of most celebrities wearing hats and big sunglasses that cover their faces - although this disguise seems to tell everyone, come and pay attention to me, we are big stars.

Shen Zhenyi simply smeared on his face before going out, and finally put on a pair of large-framed flat glasses, and Wang Wei became an ordinary "nerd" image.

She herself is the same, simple makeup and camouflage + flat glasses, which instantly became nonexistent, which made Wang Wei's jaw drop.

Could it be that this is one of the legendary four evil ~ techniques in Asia, the island country plastic surgery-level makeup?

"Amazing, I learned to deal with the paparazzi, as long as I am careful, I can completely turn the reporters who follow me around." Shen Zhenyi smiled mysteriously.

Wang Wei immediately understood, "You've tried it, more than once." ”

"Well, several times, I passed by the reporters who followed me in disguise as different images, and it was so interesting to see their depressed expressions of nothingness."

“…… It's too nasty! And, what if it's discovered? ”

“…… Your regretful expression is clearly asking me, why don't I take you to play. This little girl is discerning.

"Ahem, the movie has started, let's watch the movie first."

The lights in the theater dimmed.

Just like the title of the film, "Stars and Moon Collision" tells a story of saving the earth -

An asteroid crashes into the earth, in order to prevent the asteroid from destroying the earth, in the case of using nuclear bombs to no avail, the protagonist leads the team to push the moon with a rocket, and after a series of twists and turns, he successfully crashes into the asteroid, and the earth is once again saved by human heroes......

Ignoring the logical flaws that this kind of movie must have, Wang Wei still admires this brain hole.

Moreover, Luo Jianzhou simply took what he is best at to the extreme in this movie.

To explode there is an explosion, the meteorite that preceded it blew up countless cities when it hit the earth; To be sensational, the protagonist tears and says goodbye to his family; There is sacrifice and sacrifice, and the human hero crashed into the asteroid without hesitation......

In particular, the scale and realism of the special effects have created countless unforgettable shots for the audience; In the end, the moon and the asteroid collided devastatingly, and Wang Wei felt that the entire theater was trembling.

- No wonder the box office exploded, this is a super entertainment blockbuster that stacks all kinds of entertainment elements just right in front of the audience's eyes, making the audience spend more than two hours in the adrenaline rush.

Therefore, when leaving the scene after watching the movie, even Shen Zhenyi sighed: "What a menacing blockbuster!" Looks like there's a real chance to blow up your record, panic, don't you? ”

Wang Wei said casually: "What am I panicking, our father will panic, I'm afraid his toys will not sell." ”

Shen Zhenyi glanced at him.

Naturally, it is Shen's father who participated in the investment of "Toy Story".

In addition to investment, the production of a full set of movie toys was handed over to him, and he said more than once that if this bet was lost, the Shen family would return to the pre-liberation period almost overnight, and even Xiaozhen's dowry would not be able to be taken out.

Now that there is a super hit in the same schedule, Shen's father may be really panicked now.

If you listen to Wang Wei say this, I'm afraid I even have the heart to jump off the building.

Well, it is estimated that Wang Wei, who will "fool" him, will dance together.

But Shen Zhenyi could see that Wang Wei was not only not panicking, but was a little ...... Happy!?

She doesn't know much about this wave.

And Wang Wei is indeed in a good mood, and the reason is not complicated-

It should be said that the computer special effects technology applied in this movie is the most advanced film special effects technology in China and even in the world; As a director who values the use of technology, it's hard not to be happy about it.

Although, many filmmakers like to praise art and technology, the full name of the Tianma Awards, the Huaguo Film Arts and Sciences Association Award, and the full name of the Oscars, the Academy of Motion Picture Arts and Sciences Awards, are actually very straightforward and clear explanations of what the core of the film is.

Cinema is both an art and a product of technology; A really great director is often also a master of technology.

Looking at the essence through the phenomenon - only when the huge market constitutes a virtuous cycle ecology of "investment-return", will there be practitioners who continue to explore and develop new technologies, and the market will also give returns.

The same goes for Toy Story, which uses a lot of new technology.

Therefore, Wang Wei continued to talk about it: "Go back and let our dad rest assured, I can't pay your dowry." ”

Shen Zhenyi squinted her eyes in confusion: "How do I feel, someone has a lot of money and money?" ”

……

Ahem, it's a little late~~~

(End of chapter)