If the release of "Stars and Moon Collision" is menacing and huge: then the release of "Toy Story" is quite a bit moisturizing and silent.

Of course, it's not that the latter is really released "silently" - these days, there is no saying that good wine is not afraid of deep alleys.

It's just that, compared with the heated discussions caused by the former's big stars, big scenes, and big spending, "Toy Story" brings more simple happiness to the audience.

On July 15th, "Toy Story" was fully opened.

On this day, countless viewers saw the toys closest to the children "come alive" on the screen, which was more refreshing than any previous cartoon.

The variety of toys, the struggle and cooperation of various toys, are very interesting and full of imagination; When the Star Knight minibus jumped out of its owner's bed to show off its "flying ability", the audience and the toys in the film gave a heartfelt admiration - "That's so cool"!

The two toy protagonists have different personalities, but they have experienced a common growth.

Star Knight Minibus never knew it was a toy and wanted to save the planet; to embark on a journey to find a rocket to leave Earth; Then during the journey, I found that I was really a toy, and my three views collapsed, and I couldn't accept the identity of the toy; Finally, with the help of friends, he accepted the identity of the toy and took the initiative to return to the little master with Xiaodi.

And the cowboy Xiaodi caused a big disaster because of jealousy of the minibus at the beginning, and helped the minibus rebuild its sense of value when it collapsed, accepted the identity of the toy, and finally cooperated with the minibus to escape from the little devil and go home together.

The toy world also has values, and they are very simple and positive universal values - toys love each other, toys love people, and people love toys.

- innocent children, delighted by fantastic visuals; Adults who have gone through vicissitudes of life also smile because of the simple and philosophical plot contained in the laughter and play, and truly achieve a family carnival.

However, after watching the movie, many parents can't laugh.

——A full set of movie toys will be the major cinema around the sales counter of the dazzling, just after watching the movie, these toys have a special emotion of the children, full of anticipation to look at the counter, what can you do?

Especially in many theaters of the Sky Cinema Line, there was a scene that stunned parents:

The cinema has built a dollhouse, with everything from half-human-tall dolls to thumb-sized figures; Children can "play games" with the characters from Toy Story, and countless children can't move their feet when they see it.

Parents: ......

What else can I do?

Dig out your wallet, or the child won't want to leave.

Among the grievances of countless parents, "Toy Story" collected more than 24 million in a single day on Friday, ranking third on the daily box office list.

At the top of the list is still "The Collision of Stars and Moons", with a single-day box office of more than 38 million.

And on Saturday, "Toy Story" had a single-day box office of more than 35 million, rushing to the second place on the list, ahead of "Star and Moon Collision", which also soared to nearly 50 million;

On Sunday, "Toy Story" had 32 million and "Star and Moon Collision" had 46 million, firmly occupying the top two places on the list.

The latter's box office continued to exceed 200 million in the second week, and within ten days of its release, the domestic box office exceeded 400 million yuan, which is not amazing!

With the existence of this dominating list, it is difficult for "Toy Story" to reach the top of the box office charts, but almost everyone is amazed by it.

Without him, "Stars and Moon Collision" can be called powerful, so powerful that almost no movie is willing to touch it, but under its strong pressure, "Toy Story", an animated movie, has always been extremely tenacious.

Although it did not break 100 million in the first three days, and the box office potential seems far less than "Star and Moon Collision", the first-week box office of 90 million in three days has exceeded the total box office of many animated films!

Moreover, its peripheral sales far exceed that of "Stars and Moon Collision" - although I don't know the detailed data, as long as you look at the grand queue in front of its peripheral counter after watching the movie and the grand queue to buy tickets, it is difficult not to speculate that its peripheral sales may be higher than the box office.

This is not groundless speculation, in fact, more than one film critic complained in the review "full of resentment", "I don't want to leave regrets for the children who watched "Toy Story", but a complete set of peripheral toys, the price is higher than the whole family's movie tickets combined, too much wallet ......"

Of course, this does not affect all the critics who have given this animated film a unanimous praise for all ages.

Yes, it's unanimously praised!

After the release of the movie, all the cynicism and objections in advance were thrown into the trash, and all the critics were impressed by this creative animated film -

"This film is a 'miracle', using superb computer stunts to create a wonderful anthropomorphic world......"

"I can't think of a movie more interesting than 'Toy Story,' the most creative comedy film of the year......"

"There was finally such a time, and the ads did not deceive us. No matter how high the rating for "Toy Story" is, it is appropriate, if not necessary, and its epoch-making significance has taken the entire industry breathless......"

On the other hand, there are complaints about "Star and Moon Collision" in the film critic group-

"It's commercially successful, but you'd be hard-pressed to say that it has art to speak of, and the whole story is highly simplistic and patterned......"

"The special effects are amazing, but they are too showy and ostentatious......"

However, unlike the word-of-mouth differences of film critics, the audience's ratings and word-of-mouth for these two films are quite good, which is the decisive factor that has a decisive influence on the subsequent box office development.

It is foreseeable that even if "Stars and Moon Collision" fails to become the monopolist and hegemon of the entire film market as everyone predicted at the beginning, its potential is far from endless.

Not to mention "Toy Story", the three-day performance is enough to show that its box office explosion may not be as explosive as any of Wang Wei's works, but it continues the long-term blockbuster characteristics of "produced by Wang Wei".

It should be said that it is most accurate that these two films have joined forces to dominate the film market.

Film critic Charlotte has a special opinion on this -

"The special effects in "Stars and Moon Collision" should be a peak that the industry can reach at present; Since "Toy Story", 3D animation technology has officially appeared on the stage of history and will lead a new round of animation industry revolution, which is no longer synonymous with showing off skills, but exists as a new form of animated films. ”

This old man, who is considered the oldest among film critics, has an amazing curiosity and interest in new film technologies.

"From this, we can see that technical factors such as visual effects and digital technology are becoming one of the core elements of film production. In the face of this historical trend, the technological survival of the new generation of directors can be said to take advantage of the trend. ”

"Technological survival does not require directors to become technical experts themselves, but first of all a new creative concept and way of thinking brought about by technological progress."

"Wang Wei and Luo Jianzhou are undoubtedly the best, they continue to explore the possibilities of films, and use new technologies to present a different film world from the past, so they have joined forces to dominate this year's summer file with a director's work and a producer's work."

"I can't help but look forward to where these two people can push the boundaries of film technology innovation if they continue to work together. And the new generation of directors led by them who live in symbiosis with the new era, how will the all-round changes of the film, which has a small history? ”

"Anyway, directors who are still following the rules and sticking to the old ways should pay attention, the terrible new generation is coming!"

This film critic, who has super popularity among the audience, once again made a unique statement that was considered "alarmist" by many peers.

Of course, there are many peers who agree with his views.

After all, combined with the complete silence of the traditional animation overlord Lianya Entertainment after the release of "Toy Story", it is difficult not to agree - "The terrible new generation is coming"!

But Luo Jianzhou just wants to scold his mother about this-

"Bullshit teaming up!"

"It was supposed to be our monopoly market that swept everything, but now, this dog day has popped up again! From robbing my woman, to robbing me of the box office, stealing my limelight...... Joining forces with this dog's day? Impossible, impossible in the next life! ”

……

The second watch is still around 6 p.m.~~~

(End of chapter)