Although Cheng Qidong was so excited when he mentioned martial arts design, he couldn't wait to start filming the final duel scene immediately, and then asked Wang Wei to shoot kung fu movies.

However, this is not possible.

First, because of the scene, the lens of the Tang Mansion had to be shot intensively;

Second, Wang Wei needs to leave the crew for a while.

- Because Dunhuang's last film released this year, "Heart Labyrinth", was officially completed.

As one of the producers, Wang Wei had to go over to palm his eyes.

Of course, the crew of "Tang" will not be suspended because of this, because before Wang Wei left, he had already selected some scenes that were easier to control in advance and handed them over to assistant director Lao Xu to supervise the shooting.

- Although Lao Xu has never been a full-time director, after all, he has been an assistant director for a long time and has rich experience, so there is no problem at all in temporarily supporting the crew.

……

"It was a good shot!"

After rushing back to Dunhuang non-stop, Wang Wei went headlong into the editing room.

After a long time, after watching all the films in the editing room, he nodded affirmatively,

"Although Director Yu shoots quickly, he is really good at directing suspense films, and has the ability to play with multi-linear, three-stage circular narrative and tell a story well."

"Well, there are still some issues with some of the narrative and pacing – and fortunately, these can be remedied by post-editing."

Director Yu Zhenfeng was in high spirits when he heard this: "That's not a big problem?" ”

Wang Wei wanted to say "yes", but when he saw Wang Chuanqi also appearing in the editing room, with a serious face, Wang Wei knew that it was really hard to say if there was a problem.

- You must know that Comrade Wang has begun to focus on the overall situation, and does not pay much attention to the specific publicity and distribution work of a certain film, if you want to say that he came specially for "Heart Labyrinth", the ghost doesn't believe it!

Sure enough, after walking out of the editing room to avoid the crew, Lao Wang's face completely collapsed,

"The marketing promotion of "Heart Labyrinth" has become a big problem, and we have been stuck by the big five on the publicity channel!"

Wang Wei took a deep breath when he heard this, and said, "It's finally here!" ”

"yes, it's finally here!" Lao Wang also nodded, and said the same.

"So, what's going on?" Wang Wei calmed down and asked lightly.

"At the moment it's mostly TV commercials. When our marketing department went to major TV stations to negotiate the placement of advertisements, the time period we liked was either prevaricated, or we were quoted two or three times the usual price...... With such a unified response, there is only one truth - the five major ones are already impatient with us! ”

Lao Wang greeted each other's ancestors cordially in his heart, and explained the ins and outs concisely without delay.

"Hiss......" Wang Wei couldn't help but take a light breath, "You really dare to make a price, this is to see us eat!" ”

Lao Wang smiled bitterly.

The question is, in a short period of time, wasn't Dunhuang just eaten by others?

You must know that there are generally three situations when the audience enters the cinema -

The active situation is to see the movie promotion and feel interested, and go to the theater to watch it;

The passive situation is to hear from relatives and friends that a certain movie is good, so they go to watch it;

There is also a kind of film that just needs to be watched and chooses a film that has heard of it and has a good impression.

It can be seen that the latter two rely on word-of-mouth, and in this era when the film screening cycle is getting shorter and shorter, the premise of the rapid spread of word-of-mouth is large-scale publicity.

And what is the most effective medium to reach potential moviegoers?

Although Wang Wei is infinitely optimistic about the Internet, at present, there is only one answer - TV networks.

The national television network and local television stations can bombard the national audience with advertisements no matter what day they are.

As a result, the Chinese entertainment industry spends four or five billion dollars a year on TV commercials, of which three-quarters are spent on the TV networks under the five major banners.

It's a pain in the ass.

Is Labyrinth of Hearts a good movie?

No doubt.

Especially compared with the outrageously poor crew of the original work, "Heart Labyrinth" directed by Yu Zhenfeng is not a big production, but the basic budget is still sufficient.

- By the way, Wang Wei admires the original director very much, the cost of 1.7 million is not "a cool", it actually includes the actor's budget, equipment, staff salary, travel, accommodation, etc., and also made a decent film, which is really "a way to pick money"!

Of course, the near-AV picture quality, the messy props, and the cheap texture reflected in the scenery everywhere have all affected its box office growth.

The Dunhuang version of "Heart Labyrinth" is better than the original in this regard, but it may not be able to replicate the word-of-mouth promotion of the original work.

- Not to mention that the final box office of the original work is quite unsatisfactory compared to word of mouth, just say that now is not the era of a smartphone in everyone's hand, copy the wool!

Yes, Dunhuang has formed a small-scale Internet "water army", but if they rely purely on spreading word of mouth, the role is limited - the audience base is enough for you to launch the skill of "word of mouth promotion", if few people know this movie, the "water army" is too easy to "swim naked".

The so-called big step is easy to get to that, so Dunhuang regards Internet marketing as the core competence in the future, and at the same time, the advertising cost on traditional media channels is also increasing day by day.

And now, people won't let you vote, or rather, they want you to pay more.

"It is impossible to increase the publicity budget, and it is even more impossible to increase it now." Lao Wang shook his head like a rattle.

Wang Wei did not object.

It is true that even if it is the Big Five, it is impossible to block Dunhuang without dead ends, as long as you are willing to spend a lot of money, is it possible that the TV station can really watch the silver of the white flowers and not make money?

But only a fool will add an infinite budget, just like no one will throw 100 million for a box office of 50 million.

And "Heart Labyrinth", frankly speaking, is a good film, but it is far from reaching the height of "brain-burning masterpiece", and it is tantamount to a fantasy to reach the height of "Lamb", another suspense film in Dunhuang this year.

Two or three minutes of dullness.

Lao Wang suddenly sneered and said, "This is the dismount!" ”

Wang Wei also pursed his lips, his eyes a little cold.

Yes, that's the dismount!

At this point, the fact that the five big ones want to swallow Dunhuang or want to encircle and suppress Dunhuang has almost been put on the table.

The five don't need to engage in any fanfare at all - if it is easier, they will have to fight a vigorous anti-monopoly lawsuit - they are just when they choose media and channels to launch, they show their heritage, and remind Dunhuang to see how much weight they have, and they are willing to rely on it as a backer.

And this also means that the pulling stage of the spring breeze has passed, and it will be the stage of "giving some color to see".

"Then come on, I also want to see, Dunhuang has a bit of weight now!"

……

This chapter is on the top of the disease code of nearly 38 °C, 2000 words is a full ...... Four hours, the whole body is sore, let's introduce it, there are typos and I will fix it tomorrow~~~

(End of chapter)