"If Dunhuang falls, it really gives us a great opportunity!"

In the general manager's office of Eastern Pictures, Hou Mai was overjoyed.

"Even if we haven't completely fallen, we've already profited."

Song Zhicheng, one of the three major directors of the new generation, couldn't help but show a smile.

Seeing this, Hou Mai secretly breathed a sigh of relief.

Because since May, or more accurately, since the release of "The Silence of the Lambs", Song Zhicheng has been strained.

Hou Mai could understand his feelings.

Originally, he was ashamed to say that only he was the best candidate to put Shen Zhenyi in the position of actress, and then, the world-shaking "Lamb" came.

Even if it is a thriller, it has not affected Shen Zhenyi to become the top seed player in the queen of next year's Tianma Awards.

Although there are a thousand and ten thousand reasons to say that it was luck, the fact is that Song Zhicheng is about to be slapped in the face.

No one likes to be slapped in the face, and as long as the awards show isn't over, it's not settled.

Therefore, Eastern Pictures was about to do a good job of Song Zhicheng's award-winning new film "Sunny", but suddenly a big cake fell from the sky-

The schedule of "Sunny" is December 13, which is only eight days different from the schedule of "Heart Labyrinth".

Of course, this is not specifically for Dunhuang, after all, the hotness of the domestic film market is there, which week will not release a few new movies? Eight days apart, it is already a certain exclusive time for each other.

Then, "Heart Labyrinth" was targeted, didn't the vacated resources benefit the films before and after?

Anyway, after Hou Mai learned that Dunhuang was stuck, he immediately took action and grabbed a lot of publicity resources, and even better, it didn't cost much more budget.

No one doesn't like to pick up leaks, not to mention that award-winning films like "Sunny" chose to be released at the end of the year in order to be closer to the time of Tianma Award voting, so as to impress the judges; And increasing publicity is also an excellent means of deepening the impression.

If it weren't for the competition, Hou Mai and they would all want to give Dunhuang the hat of a "good man".

Of course, this does not affect Hou Mai's expectation that this "good man" will completely fall so that he can get a piece of the pie.

- He has now jumped out of the gains and losses of a film and looked to the longer future.

"Regardless of whether Dunhuang can't bear the bankruptcy or is taken by the Big Five, our Eastern Film Industry has a chance to take a bite." Hou Mai seemed to foresee a bright future, and his smile never disappeared.

As he said, if Dunhuang can't bear it, then needless to say, its various departments, such as the 3D animation department, will definitely trigger the competition of the five majors, and second- and third-tier film and television companies such as Eastern Pictures can also take advantage of the chaos to fight for the most beneficial part for themselves.

And if Dunhuang succumbs and is included in the command of the Big Five, it doesn't matter, not to mention anything else, the complete domestic distribution network in Dunhuang's hands will definitely be redundant for the Big Five.

But this is a big cake with infinite temptation for Eastern Pictures, which also has its own distribution network, but it is still dwarfed by the achievements of Dunhuang's construction for decades.

This made Hou Mai's heart even hotter, looking at Dunhuang, it was like looking at a plate of fat meat that was about to be eaten.

"The premise of all this is that Dunhuang can't bear it. What if Dunhuang holds on? After all, the works produced in Dunhuang have a good reputation......" Song Zhicheng interjected faintly.

"Withstand the suppression of the Big Five?"

Hou Mai was stunned for a moment when he heard this, and then laughed,

"It's impossible, being stuck in the five major propaganda channels is a fatal wound for any second- or third-tier film and television company!"

It's useless to have a good reputation.

In the final analysis, except for a few people who like to watch more, most people can only contribute one movie ticket to a movie.

This means that, in a way, movies are actually a one-shot deal.

As long as he spends money to watch it, no matter what the audience's evaluation of the movie is, his personal contribution to the box office of the movie will basically not change.

And word-of-mouth is indeed gradually becoming accurate with the passage of time when the movie is released.

- In the early stage of the release, you can also spend money to brush up on a wave of praise. But when the word-of-mouth evaluation gradually ferments, the praise you brush will gradually become useless.

The problem is that by this time, the screening cycle of the film has generally come to an end, and the box office performance is less affected by word-of-mouth.

Therefore, everyone's approach now is to let possible target audiences into the cinema early through large-scale publicity, so that box office revenue can explode in the short term.

"Unless Dunhuang bows its head, they won't be able to go through this road, so that the box office that should explode will not be able to explode; The films that could have been recouped at the box office have all lost money; And the box office income will affect the copyright income in the later stage...... Once you enter a vicious circle, even if your family is as big as the Big Five, how long can you carry it? ”

"Unless Dunhuang never misses a move in the future, never makes bad movies, and continues to recover under the pressure of the five major congresses, there is a possibility of breaking the game, but how is this possible?"

Hou Mai waved his hand and smiled absently.

Song Zhicheng waited for him to finish before he suddenly spoke again: "Lao Hou, you haven't thought about it, what if the five big ones use this trick in the Eastern Film Industry?" ”

Hou Mai was stunned again, and the laughter stopped.

He turned his head to look at Song Zhicheng, paused, and then smiled, "If you want to say whether I have a sense of sadness about the death of a rabbit and a fox, it's a little bit." ”

"The Five National Congress can target Dunhuang like this today, and tomorrow they can use the same means to deal with any rising star, who doesn't feel cold in their hearts?"

"It's just ......," Hou Mai said with a wistful voice, "If Eastern Pictures can one day develop to the extent that it is suppressed by the five major unanimous forces, it seems to be worth it." ”

Thinking about Dunhuang's film box office market share this year, Song Zhicheng has nothing to say.

Hou Mai stopped longing, waved his big hand and said: "In short, Dunhuang is dead, it is nothing more than a question of early death and early superlife or lingering, I will keep staring at it until the moment it falls!" ”

……

The same topic, at the same time, happened in the chairman's office of Sky Cinemas.

In addition to the chairman, there are two vice presidents, as well as Lin Yongqiang, the head of the film department, who are all there.

Seeing that the people had arrived, the chairman was not verbose, and said straight to the point: "Tell me, everyone has heard about the war between Dunhuang and the Five Great Ones, right?" ”

Everyone nodded, and one of the vice presidents added: "It's not so much a war as a one-sided suppression." ”

"It doesn't matter." The chairman shook his head and said, "The important thing is whether we want to adjust the cooperative relationship with Dunhuang because of this!" ”

Well, everyone understands why this issue should be brought up specifically for discussion.

Because in the past few years, Sky Cinema and Dunhuang have cooperated very happily - Dunhuang gives more copies, and Sky Cinema also schedules more films, and it turns out that the two sides are indeed win-win.

Therefore, for strengthening cooperation with Dunhuang, everyone voted unanimously in favor before.

Regardless of how lively the domestic movie box office market is at first glance, as the managers of the second largest cinema chain in China, they know very well that unless it is like "Charlotte", "Lamb", or like the three popular summer films, during their release period, especially in the early stage of release, the ticket is sold as if it was robbed!

Otherwise, most of the time, the movie theater is empty!

Especially in the off-season, the majority of the movies released can have an attendance rate of more than 30%, even if they are blockbusters!

And the films produced in Dunhuang are rarely less than 30% of the attendance rate, such a film and television company, if you don't want to tie it tightly, it must have a grudge against money.

However, when Dunhuang formed an antagonistic relationship with the Five Congresses, variables appeared.

In the final analysis, everyone is a businessman, and what is related to the gods and horses is the skin.

As long as there are enough benefits, people who have just hit their heads and bleed can immediately eat hot pot and sing songs hand in hand;

Similarly, as long as the interests are not enough, no matter how good the friendship is, it will be in vain, and it will definitely not be delayed to the next second.

Therefore, to put it bluntly, what they want to discuss is actually whether Dunhuang can bring them enough benefits.

Everyone was groaning, and the chairman's eyes swept over everyone, and finally he said by name: "Lao Lin, you talk about it first." ”

When everyone heard this, their eyes fell on Lin Yongqiang.

Everyone knows that Lin Yongqiang has always advocated giving this Dunhuang movie more canvas and more shows, because he has also received rich rewards, and invisibly, he seems to have more say in the matter of Dunhuang.

Lin Yongqiang did not come up to a conclusion, but said unhurriedly: "I watched the first cut of Dunhuang's "Heart Labyrinth" in advance, which is worthy of being produced by Dunhuang, and I think its domestic box office is expected to be at least more than 200 million. ”

"Hey, it's another little dark horse." Several others gasped.

No one doubts Lin Yongqiang's vision, after all, there are countless facts that prove his accuracy.

"Of course, this is on the premise of not stretching across in terms of publicity, if there is not enough publicity, I can't say how much potential this film lacks big-name stars and big scenes."

In the end, he still couldn't help but sigh, obviously feeling sorry for a good movie that broke for this reason.

"Then there's nothing to say, according to the convention, how much momentum Dunhuang can create, just arrange as many films for them, there is no need to give preferential treatment, right?" A vice president said immediately.

Lin Yongqiang did not refute directly, but changed his words and said: "I think, this Wang Wei is the No. 1 strange person!" Even the number one godman! ”

"Oh?" Several other people came to be interested.

"I don't know how long his record of never missing a beat will last, but if you have read the corresponding audience questionnaire report, you will know that Wang Wei himself has become an important factor in attracting audiences for his works."

"As an emerging commercial film director who has never failed at the box office, his status in the eyes of the audience is getting higher and higher, and I don't think that the five major propaganda channels in Dunhuang can completely suppress him."

The vice president just now immediately retorted: "But, is it necessary for us to face the Big Five for one person?" What's more, how many films Wang Wei can make alone, one film a year is considered against the sky. ”

Well, that's a problem, and it's a serious one.

The former is okay to say, and the statement of "the top five" must be an exaggeration.

After all, in the context of the separation of theaters and studios, the theater companies in the downstream of the industry are naturally the ancestors of film and television companies.

The film is made, who doesn't want a high box office? And if you want a high box office, you can't count on the theater chain to take out? One more canvas is a canvas, even if there are occasional small festivals, which studio dares to really offend the theater party?

Even if the brand is big to the level of the five majors, it is a mutually beneficial relationship between everyone, and the relationship between them will not collapse so easily.

The key is whether the output capacity of Dunhuang can be guaranteed.

Lin Yongqiang still maintained a calm tone: "As far as the news received so far is concerned, at least five or six films will be released in Dunhuang next year, and most of them are written by Wang Wei - the performance of the films he wrote before is obvious to everyone; I don't think it's surprising that even if the publicity is full of variables, there are one or two dark horses. ”

After a pause, he solemnly added: "In fact, with Wang Wei, if there are two big-selling movies in Dunhuang a year, even if the five major ones are suppressed with all their might, I doubt who will not be able to hold it first." ”

The effect of force has always been mutual, everyone only saw Dunhuang at the same time against the five behemoths, and felt that the former had no chance of winning, but never paid attention to the price paid by the five conferences.

Of course, you can also talk about the ability to bear, but as Lin Yongqiang said, as long as Dunhuang retains its confidence, its capacity is far beyond people's imagination.

"What's more......" Lin Yongqiang said a little sharply rarely, "really let the five great Shun swallow Dunhuang smoothly, is it really a good thing for our theater side?" ”

This angle made several other people look at each other.

At first glance, it seems to be unfounded-no matter which of the five major companies in Dunhuang is annexed, the movies made are not to be "realized" through their theaters, what is the impact?

But several people here are industry veterans, and they all know that the current account sharing ratio between theaters and producers has a relative standard to follow, which is based on a kind of "evenly matched".

And if the producer emerges with a strong party - such as one of the Big Five + Dunhuang - it is entirely possible to ask for a further increase in the proportion of account sharing, or even attach more conditions.

For example, how long their films should be promoted as the only "best picture" in theaters, or at least how long they must be shown in their largest screening halls — this is not without precedent.

Thinking about it like this, I feel like a nest of fire-

Agree, it's equivalent to working for the producer for nothing; If you don't agree, people can take it to other theaters to schedule more films, anyway, don't worry that the audience doesn't like to watch it! And their own theaters will definitely miss the popular movies and lose market share!

At this point, the chairman touched his chin: "So, Dunhuang can still be saved?" ”

Even the vice president, who had previously leaned toward dissenting, is now silent.

This question doesn't seem to need to be answered.

"I don't know if Dunhuang thought that there would be assistance from the theater side." The chairman laughed self-deprecatingly, because he had tended to sit on the sidelines, but he didn't expect it to turn out to be a relief in the end.

He once again named Lin Yongqiang, who was most familiar with Dunhuang personnel,

"Since it's a charcoal in the snow, then it has to be sent to the heart, Lao Lin, you personally go to Dunhuang and tell them that this trip to the muddy waters, we will go to the Sky Cinema!"

……

I don't know if it's yang (I don't have a self-test paper at hand), but the fever is followed by a sore throat, fatigue, and it's too uncomfortable, so let's pay more attention to the body~~~

(End of chapter)