The help of Sky Cinema is really an unexpected joy!

Not to mention anything else, they used the gap between screenings to advertise "Heart Labyrinth", or left the main position of the foyer poster to Dunhuang, which won a lot of exposure for this film.

Of course, this costs money.

But is Dunhuang lacking money? No, what Dunhuang lacks is propaganda channels.

What's more, as a key promotion film for the theater, it will generally get its tilt in the film schedule - no matter which one it is, for Dunhuang, which is targeted by the five major at the same time, it is a send-off in the snow!

Compared with the dilemma of Dunhuang a few years ago, Wang Wei and others understand that there is only one answer to the reason why Sky Cinema is willing to wade into troubled waters - Dunhuang has shown value.

At the very least, it shows the value of making the Big Five unhappy and maintaining cooperation.

This surprised Wang Wei and others, but also couldn't help but ring the alarm bell - if they can't continue to show value, let alone form a real "offensive and defensive alliance", it is impossible to say that the next film will immediately return to its original shape.

Therefore, the simple help of the cinema chain is far less important than Dunhuang's own breakthrough.

Yes, break the game!

Although the five major targets came a little unexpectedly, as a team in the rising period, everyone's first reaction was not to be afraid, but to be eager to think about how to break the game.

And, I really found my way.

"The current situation is that because we are stuck in the media, we can only adopt a seam-and-needle type of propaganda, and we have not been able to form a large-scale propaganda offensive, even with the help of Sky Cinemas, the situation is quite unfavorable for us, what do you think?"

In his office, Wang Chuanqian asked in a voice gritting his teeth.

In addition to Wang Wei in the office, there are also several cadres from the Propaganda and Development Department.

They also know that the boss's anger is directed at the Big Five, but if there is no way, they will "set themselves on fire" if they don't get it right.

Fortunately, they also came prepared.

Several cadres glanced at each other, and one of them said: "We think that since the film "Heart Labyrinth" is blocked in the first- and second-tier ticket warehouses, we might as well put the breakthrough in the third, fourth and fifth-tier markets!" ”

As soon as these words came out, Wang Wei, who was thinking about something, also sat up straight.

This is a bit new.

In recent years, the construction of commercial real estate in third-, fourth- and fifth-tier cities has gradually heated up, and cinemas have also expanded rapidly to third-, fourth- and fifth-tier cities.

The continuous growth of the total number of screens in non-first-tier cities and the expansion of the scale of the film market play a mutually reinforcing role, with more theaters allowing more people to enter the theater, and more people entering the theater stimulating the construction of more theaters.

Moreover, the third-, fourth- and fifth-tier crowds have more entertainment and leisure time than the first- and second-tier people, which further amplifies the potential of this market.

In fact, the industry has long noticed this, but everyone believes that this market still needs to be cultivated, and the main force of the ticket warehouse must still be in the first and second tier cities.

Dunhuang has taken the lead, and after "Genius Gunman", the channel sinking for third, fourth and fifth-tier cities has been going on.

"We have people all over the third, fourth and fifth tier cities, and we don't treat the audience as a data-like existence, but really talk to them and the theater company; Although the time is too short, it is difficult to summarize a market law with the category of three, four or five lines alone, but some characteristics can be summarized. ”

Another person with a dark face, as if he was running around all day, answered: "Third, fourth and fifth-tier audiences have the same explosive point as first- and second-tier audiences, as long as the quality of the film is excellent, the popular ones are popular everywhere, but they vaguely reveal their unique cultural taste." ”

"In general, third-, fourth- and fifth-tier audiences prefer down-to-earth themes, such as "Charlotte" and "Lamb", the former has a significantly higher proportion of the box office in third-, fourth- and fifth-tier cities."

"With the previous achievements as a foundation, and "Heart Labyrinth" is a rare film that focuses the lens on closed rural areas and small counties, we can use no less than 30% of the film schedule to discuss roadshow cooperation with local theaters."

The smaller the city, the stronger the demand for movies, and the greater the influence of roadshow publicity and materials.

It's just that the crew is about to break their legs.

And in this regard, whether it is Lao Wang or Wang Wei, they don't blink - it's not them who run anyway.

They also suggested that Wang Wei, the screenwriter, should also be put on the movie poster, and it is said that his face can have a good appeal effect in second-tier cities.

Wang Wei has nothing to do.

It's just selling a face, if you just sell your face, you can earn millions of profits, let alone sell your face, even if you sell your body...... Uh, well, just sell yourself.

The last person added: "There is another advantage of focusing on third-, fourth- and fifth-tier cities, there are generally few local cinemas, and our film schedule has been raised, and the audience has no more choices, which greatly reduces the impact of insufficient publicity in the mass media." ”

"Ideally, the third, fourth and fifth-tier cities alone have obtained a good box office, and when the word-of-mouth ferments, it may be able to surround the first- and second-tier cities in turn, and then the road will be all through!"

This imagination made Wang Wei and Lao Wang can't help but look sideways.

Good guys, dare you think!

You know, there is really no precedent for movies to take off on the third, fourth and fifth tier markets - well, the third, fourth and fifth tier markets have not yet had the scale they have today.

But Wang Wei rummaged through the memories of another time and space, and it seemed that he couldn't find a successful case.

But aren't the roads all forced out?

If Dunhuang can smoothly open the situation in the first- and second-tier ticket warehouses, the brain will be flooded before running to the third, fourth and fifth-tier markets to toss.

From the current point of view, even if there is a sky cinema film schedule, the scheduling rate of "Heart Labyrinth" in the first and second tier box office is not optimistic - most of the theaters have good reasons, you don't promote it, few people know that there is this movie, and it's useless to schedule more films!

In this case, choosing third-, fourth- and fifth-tier cities as a breakthrough point is not a solution.

And Wang Wei and Lao Wang quickly thought of another point - compared with the mainstream media in first- and second-tier cities, which are basically controlled by the Big Five, many local media in third, fourth and fifth-tier cities even have five major ones.

Again, if you don't try, how do you know it won't work?

Wang Wei knew that there was a limit to what he could do in this film, and he also wanted to take a look at Dunhuang's true strength without the blessing of "unconventional buffs".

- Even if "Heart Labyrinth" may become a funeral object.

No, you don't need an "unconventional buff", isn't there a "regular buff"?

Seeing Wang Wei, he immediately clapped his head and said: "Then do what you say, if you get through this road, or prove that this road can be passed, no matter what the box office of "Heart Labyrinth" is, your department's year-end bonus will be doubled this year!" ”

As it turns out, nothing boosts morale like a bonus;

If so, you might as well double your winnings.

No matter how Lao Wang stared, Wang Wei's promise was visible to the naked eye, and the morale of the Propaganda and Development Department was full.

……

(End of chapter)