The "prize war" actually started a long time ago!

Since December, films that rely on awards and mixed rice have been released in a bunch, boasting, buying good reviews, and gaining popularity......

The goal of each show their magic is not to pursue a higher box office, but to impact the Tianma Awards at the beginning of the following year.

The reason is simple, because the Pegasus Awards will increase the fame of the film.

Then, it is easier to make a small amount of money by fame.

Of course, most of the people who like to do this are art films with low cost and little reputation, or independent films.

They do not seek to recover all the costs at the box office, but take the long-term copyright route.

In fact, although the total investment scale of these films is not large, it is generally difficult to recover the investment, publicity and public relations costs at the box office.

But it doesn't mean that no one makes this kind of film, on the contrary, there are quite a lot of filmmakers who shoot this kind of film, mainly based on a diversified venture capital strategy.

For example, Eastern Pictures, which is the best at operating this kind of award-winning films, if he is given 100 million, he is more inclined to use 100 million to invest in seven or eight literary films, and allocate as many resources as possible within the budget.

Other films, as long as they are not too bad, it is impossible not to get back a penny.

In this way, after five or six years, this 100 million may be completely earned, and it will also bring a lot of follow-up profits. Although from the perspective of the final profit rate, taking 100 million may only earn back 50 million, but the victory is stable.

With such an investment strategy, there is almost no possibility of losing it all in terms of probability; But if you take 100 million to make a big commercial production, if it is a bad movie, it will basically be gone!

Of course, powerful large production companies, such as the Big Five, generally don't look down on this kind of model that takes a long time and is quite cumbersome to operate.

can afford to shoot commercial blockbusters, and can afford to invest huge publicity and distribution expenses, and the most important thing is that they can afford to lose, and they don't need to use awards to increase their aura and popularity.

However, under certain conditions, commercial films will also have the need and possibility to win awards-

For example, the current Dunhuang.

Wang Chuanqi said at the internal work conference in Dunhuang: "Originally, I didn't think the Tianma Awards favored horror and thriller films, so I didn't approve of "The Silence of the Lambs" winning the award......"

The group of people below were expressionless, but they slandered at the same time in their hearts: [Shit! You obviously don't want to spend more on public relations! 】

People in the industry, and even many onlookers, know that the prize game is also a money game.

For example, the Tianma Award is divided into two rounds, the first round is the nomination stage, and the second place is the final award stage.

In the first round, more than 1,000 members of the Chinese Film Arts and Sciences Association voted to select the nominated films;

The second round adopts the jury system, that is, the final award is made by the jury selected by the association.

If nothing else, in order to get a nomination, the filmmaker needs to invest in upfront publicity and let enough people see it - of course, you can also find a way to circumvent the rules and go to the public relations of more than 1,000 members alone, but this may cost more, and the risk of being disqualified is higher.

Well, this is not a problem for "The Lamb", I believe that there are few judges who have not seen this movie; If there is, it is certainly not the public relations target of Dunhuang.

But what about the second round of selection?

The jury is kept secret until the final selection, which means that you still have to make sure that every member of the film association has seen your film and has a certain amount of favor.

There are a lot of public relations doorways in this.

Everyone agreed that Lao Wang just didn't want to spend this money.

Because the movie "Lamb" has been released early, and the DVDs have been sold for several rounds, the halo of the Pegasus Awards does not seem to be able to bring it more income, and it may be difficult to offset the public relations investment!

Of course, the honor is not bad, but if you have to spend money to "buy", it doesn't seem to be worth it.

But Lao Wang waved his arms and said, "But now, I have changed my mind, because I realize that the significance of the award has actually surpassed itself to some extent, and has become a morale-boosting agent, so this time we are going to seriously impact the Tianma Award." ”

Some people showed a look of sudden realization, such as Lao Xu;

There are also people who are still expressionless, and continue to slander in their hearts-

[Shit! You clearly saw someone else invest more and couldn't sit back and wait for the pie to fall before changing your mind. 】

This is Wang Wei.

The others here mainly refer to "Eastern Pictures".

Eastern Pictures is worthy of being a veteran of awards, an investment, and both publicity and public relations-

Not only did they advertise Song Zhicheng's "Sunny" in the media and other forms of media that the judges often watched, but they also invited many judges — because they are also professionals in the film industry — to attend premieres, roadshows and other film-related events.

Of course, Wang Wei can't say that the "boosting morale" in Lao Wang's words is unreasonable.

After all, what is directly related to morale is nothing more than money and honor.

For the real loss at the box office of "Heart Labyrinth", Dunhuang can do only so much now, so it is better to think of some ways in honor.

If "The Lamb" can win a few more awards, it will definitely be good news for morale.

Lao Wang naturally couldn't hear that someone was complaining about him at the same time, but he was very useful to Lao Xu and the others' expressions of "or the boss is thoughtful", and said with a bright smile,

"Best Picture, Best Director, Best Male and Female Lead, Best Cinematography, Best Screenplay, Best Editing...... Well, I thought about it, and it seems that in addition to special effects and actions, other awards can be applied for. ”

Yes, you need to apply for the Tianma Award on your own, and you will not be nominated if you don't apply.

But Lao Wang's appetite still scared everyone.

Lao Xu looked at the others and said cautiously: "Applying for so many awards, will it distract the power of investment?" After all, many awards "Lamb" really don't have much competitiveness......"

Lao Wang nodded slowly and said, "I know, not to mention whether you can be nominated if you apply, it doesn't matter if most awards don't have an advantage, that's what I want." ”

After a pause, he showed his shining teeth: "I don't know how to win awards, but I understand people's hearts." The psychology of people is sometimes very strange, and they are likely to eventually develop a compensatory psychology because of the continuous negation of the previous ones. ”

Wang Wei raised his eyebrows, "So you want to use the psychology of compensation to ——? ”

"Best Picture, Best Director, Best Male and Female Lead, I want them all!"

The corners of Wang Wei's mouth twitched, and he thought, I have the miracle of the original Chong Ao as a reference, I don't dare to think about it so much, but you dare to think about it!

Even Lao Xu couldn't help but cover his forehead.

How "strange" does this have to be to count the four most important awards as "compensation" for the same movie?

What's more, this year's Tianma Award competition is still recognized as the most fierce in the past decade!

……

Alas, the update is like a rabbit's tail, it can't grow ~~~

(End of chapter)