As soon as 1993, a series of nominations were announced for the 52nd Tianma Awards.

Not too surprisingly, The Silence of the Lambs received a total of 10 nominations, making it the most nominated work at this year's Pegasus Awards.

"The reason for getting the most nominations is also very simple, the association also hopes to use this film to increase attention and increase its ratings, but whether to give an award or not is another matter!"

Shen Zhenyi's agent, Yu Li, hurried to the Dunhuang headquarters less than half an hour after the nomination was announced.

If you want to talk about awards, it is the field she is good at.

At the same time, Ouyang Ke's agent also came.

The customers of the two are expected to impact the position of this year's actress and actor respectively, even if Dunhuang does nothing, the customers themselves have to pay for some public relations, after all, such an opportunity is really rare.

Of course, it would be best if you could cooperate with Dunhuang in public relations, and put more power into it, while avoiding distractions or even conflicts.

They (they) glanced at each other, and finally Yu Li, who had a higher status in the circle, introduced the current competition situation-

"Best Film, a total of six films have been nominated, in addition to us, there are "The King of Kunshan" directed by Chen Deyue, "Sunshine" directed by Song Zhicheng, and the other three are also literary and artistic works by well-known directors; Of course, the highest call for the award is "The Lamb"! ”

If there is no pervert of "Lamb", the other players can be said to have their own merits, but-

Just getting the highest call for the most unlikable thriller genre is perverted.

Not to mention, it has a huge social influence, which not only affects the voice of the people, but also affects the judgment of the judges.

"Best Director should be the most fiercely contested award at this year's Tianma Awards, and the five nominees are all well-known successful directors——"

"Needless to say, director Chen Deyue has the deepest qualifications and has won the best director twice, which also makes it difficult for him to win the award for the third time; However, the great director's connections in the industry are unimaginable, and no one dares to say that he must be accompanying him this time; ”

"Director Dong Mian and Director Xue Jizhou are also very qualified, and they have been nominated for Best Director at least twice, and they have many connections in the circle, and there has always been a call for 'Tianma Awards owes them a trophy';"

"Finally, Director Wang and Director Song Zhicheng, you are all leaders of the new generation, and it is not the first time you have been nominated, and you have a strong boost behind you, but your qualifications are too shallow......"

Regardless of whether it is a Pegasus Award or an Oscar, there is a urine - the directors who become famous at a young age will be suppressed intentionally or unintentionally. Even a great director like Chen Deyue was repeatedly hit by the Tianma Award when he was young.

It may be that the "retired judges" with an average age of 60 years or older are not used to seeing young talents younger than their sons so easily win awards.

If you only look at age, Wang Wei is undoubtedly the most difficult to win the award, after all, this guy is barely ...... 23 years old!!

Speaking of this "tender" age, agent Yu Li couldn't help but twitch the corners of her mouth.

The others couldn't help but look at Wang Wei with a little sympathy.

You must know that because the director's career is very long, the award of Best Director is much more serious in terms of seniority than the two awards of Best Male and Female Lead.

And if you want to brush up on nominations regularly, it is much more difficult, if not impossible, than that of an actor.

After all, it generally only takes a few months for an actor to shoot a movie, as long as he doesn't meet some directors who are more real and perverted, regardless of the cost.

If you are diligent, it is not difficult to release two or three movies a year.

As long as the qualifications are reached, it is also possible to regularly brush up on nominations at the Pegasus Awards every year.

And if there are more nominations, there will always be awards.

The director's creative cycle is much longer.

Not to mention how many films a year, a director who can release an average movie a year can be regarded as a model worker in the director industry.

And even a model worker like Wang Wei can't guarantee that he will be nominated for Best Director every year.

In this case, Wang Wei, who was nominated for this year, did not win the best director, and I don't know when the next time it will be.

On the contrary, Wang Wei is more open-minded, of course he wants to be the best director, but as Ms. Yu said, there are too many variables, and he is too "tender"!

He's more concerned about the situation of Best Actress - he hasn't forgotten that there's another task hanging in the system, and ......

Yu Li didn't know whether to applaud his good attitude or be speechless for his "love brain", so she could only continue,

"Xiaozhen's condition is much more optimistic than yours. The first is that none of the nominated competitors this year have better acting skills than her, and the most important thing is that she has been nominated for three consecutive years! ”

Those old men in the film association originally hated letting someone win an award for a second time, even if it was a nomination.

INTERVIEWER In terms of individual awards, winning once and winning twice have completely different meanings.

But if you really make it to three times, then they will be impressed again.

Therefore, Shen Zhenyi herself is the favorite of this year's actresses.

The only variable is that she is also a big favorite for Best Supporting Actress with "The King of Kunshan", which can easily lead to scattered voting.

However, this is a happy annoyance.

"If other awards are variable, Mr. Ouyang's Best Actor can almost be said to be in the bag. has enough qualifications, and has contributed to the world's impressive acting skills, but the competitors are all small characters, and I don't even think he needs public relations......"

Ouyang Ke's agent smiled slightly: "You can't say that, the public relations are in place, and I feel at ease." ”

He never felt that the Pegasus Awards were a pure acting competition......

Ms. Yu nodded approvingly and said, "The above depends on whose public relations and publicity are in place!" ”

"As for other technical awards, it has to be said that there is very little water, after all, you can't fool insiders, and the most important thing is that you can't add too much income to your work if you win the award, and there will hardly be a company dedicated to public relations This kind of award, it's more of the icing on the cake."

This is easy to understand.

After all, I've only heard of using "Best Director/Male and Female Lead" to promote a work, and I've rarely heard of "Best Artist" promoting a work.

All the shady scenes and controversies are almost focused on the acting awards, director awards and best picture awards, and those various public relations tricks are actually running around these awards.

After a detailed analysis by the broker, the target of Dunhuang that needs to be focused on public relations has been delineated.

Unlike the average award-winning film, "Lamb," last year's global box office champion of the year, doesn't need a massive PR pitch to let the judges know.

Therefore, the public relations referred to here is really "public relations" in a narrow sense, which is commonly known as canvassing and stuffing money.

However, it is very difficult to grasp the heat of "public relations".

If one is not careful, if he crosses the line, it will become a bribe ~ election - although as long as the party is not brainless, he will not take the initiative to say it to the outside world.

But this is the Chinese entertainment circle! There is no shortage of journalists in the world!

Don't say that the line is really crossed, but the line is not crossed, and if the handle is caught, the reporters will find a way to cross the line for the report......

In this case, the more low-key the PR action, the better.

While complete secrecy is impossible, it's always good to reduce the attention of opponents and the outside world.

"So, we need professional people and companies to do this." Ms. Yu said with a final word.

Wang Chuanqi coughed lightly and said, "I have to ask you to help thread the needle." ”

This is the meaning of everyone's cooperation, Dunhuang's goal is too big, and it is relatively low-key to change to their agent.

The two agents glanced at each other again and nodded one after another: "Our goal is the same, no problem, leave the public relations line to us." ”

Ms. Yu paused, then said: "However, in addition to public relations, there are some places that can be used as a plus, or at least not to detract from it. ”

"Oh, let's hear it."

Ms. Yu then looked at Wang Wei: "First of all, Director Wang, you must pay attention to your words during the awards season, because many of the judges are old children and don't like people to be too high-profile." ”

"Poof!" Someone couldn't help but laugh.

Doesn't that translate to - please keep your big mouth in mind during this time!

Wang Wei was a little depressed-

No, what kind of troublesome image am I in your minds? If someone hadn't provoked me, I wouldn't have bothered to say anything!

What's more, he is not stupid, he wants others to vote for you, and he still looks like "I have to be", which is not self-confidence, but brain-dead.

In the end, he nodded helplessly.

Then Ms. Yu turned to Lao Wang: "In addition, "Lamb" has some off-market advantages to fight for......"

"Off-market advantage?" Lao Wang didn't know why.

"For example, overseas awards or something......"

Lao Wang's eyes flashed, and he said, "I understand, I'll arrange it myself." ”

In general, the victory of "The Silence of the Lambs" at this Tianma Award is still quite large, and the main thing Dunhuang has to do is to hold the victory.

……

Where there is defense, there is offense.

The movie "Lamb" is certainly a big hit at this year's Pegasus Awards.

But the so-called big favorite, at most, can increase the probability of winning.

And the probability, as long as it is not 100%, no matter how much, there is a possibility of just in case......

At least, in the eyes of some people, although this movie occupies some advantages for various reasons, it has not reached the level of comprehensively suppressing other opponents.

For example, the professional Pegasus Award trader Eastern Pictures.

Their "Sunny", the title is very "brilliant", and the essence is quite brutally revealing human nature, which is the favorite of film awards, but it has never been the favorite of ordinary audiences.

It's just that, under the artistic and commercial balance of Song Zhicheng's genius, it still achieved a domestic box office of more than 300 million; And once they win the award, their income can increase by at least 50 million, so they can't help but fight to the end.

Hou Mai, the boss of Eastern Films, said after the nomination: "I think Dunhuang thinks about the award too simply, how can those old men of the association be easily conquered by a horror film shot by a commercial director?" ”

Song Zhicheng, who won six nominations, is not as optimistic as him: "It's not just a horror film, not to mention the box office and word-of-mouth, where the influence is!" This kind of phenomenal work is enough to exclude all discrimination against horror films in film awards. ”

"That's just as well."

Hou Mai nodded, and then pursed his lips again,

"However, the box office list is a big hit, and it is a consistent law that movie awards hit the streets, and I still don't believe it can escape this law."

"On the contrary, I think the amazing box office of more than 3 billion yuan in the world, as well as the fame that spreads to almost every corner of the world, make the old men of the association surrender faster!"

Hou Mai smiled: "I also thought of this, and I have prepared ......"

In order to counterattack, in addition to head-to-head competition, some smearing tricks are also inevitable.

Song Zhicheng was stunned.

Hou Mai continued to count Dunhuang's minus points: "In addition, the five big ones will not support them to win the award." ”

"But it won't support us either."

After all, the Big Five also have their own support objects, such as Pearl Pictures behind director Chen Deyue.

What's more, the Tianma Award has developed to the present, even if it is the five giants in the industry, they can't cover the sky with one hand.

"Yes, they won't support us directly."

Hou Mai nodded,

"But as long as the suppression of Dunhuang is maintained in the mainstream media, it is the greatest support for us."

"The judges are also people, and they also have to contact the media, if a film is well received by the media, then even if there is no public relations promoter, they will watch it carefully, lest the film be so good that it is not selected, which will reduce the credibility and influence of the Tianma Awards."

"Again, the judges are generally not young, and our film is released closest to each other, and it is mentioned the most in the media, which is easier for them to remember! Over time, our advantage will only grow. ”

His tone was very calm, but the future he was looking forward to was so exciting, even Song Zhicheng couldn't help but breathe a little faster-

If he can hit the Tianma Award this time, then among the new generation of directors, in terms of honor, he will be the first person to deserve it!

Even Wang Wei, the first person in the new generation of commercial box office, can't hide his brilliance.

……

In short, with the announcement of the nominations this time, the competition for this year's Tianma Awards has also entered a new stage.

All kinds of gifts and PR activities are coming.

- Although the rules prohibit excessive public relations in any film award.

But in the final analysis, the grasp of this degree is ambiguous in its own way.

At the very least, sending the judges a set of beautifully packaged discs for viewing is a sign of sincerity, not the so-called bribery ~ election.

As for the other "little gifts" that come with it......

Hou Mai mobilized a lot of resources to build momentum for Song Zhicheng, and the popularity of the movie made the latter's award more popular.

However, no matter whose voice becomes louder, it cannot cover the popularity of "The Silence of the Lambs".

The nominations for the awards season suddenly reminded the audience of the film's "fierce" name.

As a result, many media commented intentionally or unintentionally (absolutely): "It depends on whether the judges of the Film Association insist on art, or will bow to business after all!" ”

This made many people who supported "The Lamb" scold and scold - who is this yin and yang, it seems that "The Lamb" has no artistry.

It's a pity that because of the limited channels for speaking, it seems that "Lamb" is slowly falling behind in the field of public opinion.

Hou Mai looked at Song Zhicheng with more confidence and smiled, and then ...... was smashed by Dunhuang's "off-board move"!

Two pieces of news came from the other side of the Pacific Ocean one after another-

One of the four bellwethers of the Oscars, the North American Critics' Choice Awards, awarded Best Foreign Language Film to The Silence of the Lambs;

is also one of the four weather vanes of the Oscars, the Golden Globe Award, and the best foreign language film also fell into the hands of "The Silence of the Lambs";

The most striking thing is the voting revealed by the media - both are close to unanimous votes!

This means that "The Silence of the Lambs" has basically locked in the Oscars for best foreign language film this year!

Song Zhicheng's brows slowly, slowly, twisted into a knot: "Ma Dan, Lao Mei doesn't know what it means to be reserved!" ”

As for holding it to the sky because of love?

Unlike the Oscars, a film is favored by overseas film festivals or film awards, so it is chosen to be deliberately ignored; Movies that are disappointed overseas will quietly become their potential stocks;

Favored by overseas awards, it is a plus for the Tianma Award.

-- This very well reflects the values of "seeking differences" and "seeking common ground" on both sides of the Pacific Ocean.

Hou Mai didn't want to explore the values of bullshit at all, he was stunned at first, and then scolded: "Day! Domestic awards rely on overseas help, what kind of hero is it!? ”

"How can anyone be so mean? Can we still compete fairly!? ”

Rao is Song Zhicheng was in pain, and when he heard the words, he couldn't help but ponder about "fair competition".

……

In one go, it will not be divided into chapters~~~

(End of chapter)