Chapter 233: The Blockbuster Begins with Cute Dinosaurs
As the obstacle for Wang Guangqian to become the CEO of Weibo Technology was gradually cleared, the financing negotiations between Weibo Technology and Pengcheng Venture Capital also deepened.
Although the two sides are enough to describe it as a concubine at this time, Pengcheng Venture Capital is bound to win Weibo Technology, and Weibo Technology also covets the M&A resources of Pengcheng Venture Capital, but unfortunately no one will make major concessions.
On the contrary, both sides must fight, every bit of rights and interests, every clause, have to be pulled back and forth, and the slightest mistake will be a thousand miles wrong.
This kind of work has its own professionals to deal with, Wang Wei in addition to keeping an eye on it, at this stage there is really nothing for him to do, so he was pulled back to Dunhuang by Lao Wang.
First, because "Tang Bohu Dots Autumn Fragrance" has officially been released - the domestic box office is 920 million, and it is still being released sporadically overseas, but the box office will not increase much, and it seems that the global box office is not expected to reach 1.4 billion yuan.
"In other words, the domestic box office still hasn't exceeded one billion after all?"
Wang Wei smashed his mouth, "It's just tens of millions, it's a pity." β
"There's no way, it's already a rush that has been held back enough, extending the schedule, strengthening publicity or something, all the ways that can be made have been made, but I can't rush the hurdle of one billion."
Lao Wang sighed and said.
What does this mean?
It shows that the domestic box office of a single film exceeding one billion is still a relatively high threshold, unless it is a super-sensational phenomenon-level top masterpiece, and it is possible to break through this threshold only if it catches up with the hot schedule at the right time and place.
In this way, looking at the list of movies released in Dunhuang this year, it is basically impossible for a single film to exceed one billion.
Well, this is not something that anyone can control, but compared with the glory of the two films that exceeded one billion last year, it seems that this year looks a bit stretched.
That's not all-
"The love movie we released on behalf of at the end of May was obviously not a success, breaking Dunhuang's undefeated record of distribution in recent years......"
Lao Wang said with some embarrassment.
Wang Wei has already seen the box office report, and saying that "it is not a success" is already a euphemism, but in fact, it is a big defeat!
ββIt was a low-budget love movie produced by a small studio that Lao Wang fancied, and Wang Wei also thought that the shooting was okay, so Dunhuang took over its distribution business.
The production cost is said to be 8 million, and Dunhuang has invested nearly 7 million in publicity and distribution, but the box office is only more than 23 million in two weeks after its release.
Of course, as a distributor, the box office will be given priority to deducting the publicity and distribution costs after the box office is shared, so the loss will not be too much, but this failure proves that Internet marketing is not a one-size-fits-all -
Dunhuang still invested about 90% of the publicity money in the Internet, using data and analysis to push the film's promotional message to potential audiences, but it did not cause much repercussions.
Wang Wei is not surprised, after all, Internet marketing is a new thing, if it is not a good idea, it does not mean that it can set off a boom casually.
It's just that this defeat still triggered a strong sense of crisis among the people in Dunhuang - in the context of no hope of improvement in the relationship with the Big Five in the short term, it is unrealistic to want to rely on one after another small-cost hits to overtake, whether from the perspective of production or channels.
"There is another disadvantage that must be faced - the weakness of overseas box office revenue. Even if it is a low-cost production produced by you, the overseas performance can almost be said to be dismal compared with the domestic one, which is really unfavorable for us to build an overseas distribution network. β
Lao Wang said thoughtfully.
Wang Wei heard it: "Do you want Dunhuang to open the blockbuster mode?" β
"Yes, it's not just me, Lao Xu, they all think we should try a big production."
Lao Wang shrugged his shoulders,
"Whether we admit it or not, the momentum of blockbusters is always higher than the small cost - it is also blocked by the five major ones, and big productions can make a lot of noise even if they rely on throwing money; But if it is a small cost, not to mention anything else, there is always an upper limit on the investment in publicity and distribution. β
"And it's time for you to make a big production."
- You can't really afford to make a big production, right?
Lao Wang didn't say this, but the meaning in his eyes was revealed.
Wang Wei knew why he thought so.
Because this is the opinion of a considerable number of people in the circle -
What is popular with you, Wang Wei, seems to have mastered the audience's consumption psychology, but over the years, you have never dared to touch big productions, presumably in this area, you still know that you can't bear it.
And blockbusters are the concentrated embodiment of film industrialization, and the only way for commercial directors, you Wang Wei only dare to wander around in small and medium-sized costs, what kind of "big director" is it?
In this regard, Wang Wei just smiled, "Okay, this time we also coincide." β
"Do you have a new project?"
Speaking of specific movies, Lao Wang suddenly became interested.
Wang Wei took out a document from the drawer and handed it to him, Lao Wang was busy opening it and looking at it, a little confused-
"Dinosaur Files?"
Don't get me wrong, of course, this is not a popular science material of dinosaurs, but an investigation of the dinosaur film and television works previously filmed by the Chinese entertainment industry and Hollywood.
In fact, dinosaurs, as an element, have also frequently appeared in various film and television works, but most film and television works are limited by visual effects and have no way to create a sensation at the public level.
- Although model-based stop-motion animation technology is also very delicate after the development of maturity, pure model shooting cannot reflect the vividness and shock of creatures, so most of the dinosaurs in it are gimmicks.
Speaking of which, it is not difficult to guess the goal of Wang Wei's new film, except for the first real dinosaur movie in his life - "Jurassic Park".
- There is no Spielberg director or Michael Clayton screenwriter on this plane, who is the author of "Jurassic Park" in that plane.
Therefore, when Wang Wei saw that there was no "Jurassic Park" of the same name in the investigation report, he decided to preemptively let this group of prehistoric creatures reappear on the big screen.
After all, the dinosaur species found in Huaguo account for 1/5 of the world, and it is the world's largest dinosaur country.
"Dinosaur research in China is a booming period, and I contacted some expert teams, and they are all happy to provide me with technical support."
Wang Wei has always been a person who likes to be ready to speak,
"It just so happened that after the special effects studio completed the special effects production of "Resident Evil", a project team was vacated and could be immediately invested in the new big production."
Dunhuang's special effects studio has no finished products, so naturally there will be no business to come to the door, and can only rely on Dunhuang's own projects to support.
Wang Wei snapped his fingers: "So, let's start with cute dinosaurs!" β
ββ¦β¦β
Lao Wang looked at the "cute" giant beast in the information, and the corners of his mouth twitched.
- I've never really understood you monsters!
β¦β¦
Slag author slag attribute +1~~~
(End of chapter)