Two hours may be difficult for audiences who can't get into the play; But for the viewers of Fury Road, two hours were a flash.

Whether it is the premiere or other theaters that are released at the same time, when the door of the theater is pushed open again, the audience who walked out of the screening hall is no longer discussing with interest "whether the plot is interesting", "whether the theme is profound", "whether the performance is in place", but is stunned and thought, "Ciao, this is incredible, who thought of the creativity, how to shoot?!" But I don't need to think about it right now – I might as well watch it again! ”

So, when the smiling word-of-mouth investigators - some from the theater side, some from professional research companies - greeted the audience who walked out of the theater, they got feedback like this-

"I read it with tears in my eyes and asked me why I was crying? Because it's so cool and handsome! ”

"From beginning to end, people can't take their eyes off it, the most refreshing movie to watch this year!"

"The action, art, visual effects, and sound effects are all flawless, and it's so enjoyable to watch!"

"I think can you define this film in terms of feminism? To tell you the truth, I didn't pay attention to the subject or anything in my mind when I watched it, except for yelling, '! Cool! Burst! Beyond that, there was a blank slate. ”

“……”

The word-of-mouth investigators felt in a trance that these excited audiences were not watching a movie, but seemed to be high.

Why are some investigators so unconvinced?! Isn't it just a muscular handsome guy and a wild beauty with a chariot that can't be broken? What tricks can be made with this kind of film?

After completing the investigation, many people also went to buy tickets out of curiosity, and then, after watching it, it was cool and thorough!

They finally understood how the audience reputation of "cool, cool, and explosive" was born, just as they understood how the amazing and unanimous praise of film critics the next day was born-

"'Fury Road' premiered yesterday, and there were almost zero negative reviews at the premiere, and critics from all walks of life gave five-star praise, 'This is a landmark movie'."

"After taking off the crown of actress, Shen Zhenyi lived up to expectations and brought us another surprise, bringing a new female character; As her first film as a producer, she undoubtedly delivered an excellent answer! ”

"Although I may be exaggerating to say this, if you are a fan of any genre of action, science fiction, or road movie, this movie must be your first choice; If there's an extra preference for post-apocalyptic complexes, wasteland, and heavy metal, then definitely don't miss it......"

Among them, the most point-on-the-spot evaluation came from Charlotte - "Insanity! ”

"'Fury Road' is a deranged movie, but it's not derogatory; Because if you want to be great, you must first be crazy! ”

This old man introduced the concept of "wasteland movies" in a high-profile manner-

"The beauty of this master's wasteland movie is not in the story, but in other places;"

"First of all, it's style. The current mainstream science fiction movie world is the rapid development of science and technology, and human beings rush out of the earth, and even out of the solar system, to build stories under a grander framework, and its tone is upward. ”

But this film is full of decadence, full of struggles and choices, full of cruel survival that is still breathing...... You can't say it's downward-looking, but it's definitely fanatical – I guess the reason why so many crazy scenes with so many imaginative madness is probably because the creative staff are shooting with a kind of fanaticism; ”

"This style and fanaticism, if it had been before the release of this film, might have only been sought after in a small circle; But when the film was released, it went out of the circle – yes, I mean, the movie was going to be a global hit! ”

"Why? Because you can see every penny spent on the movie - judging from the details of every action scene that does not drop the chain and keeps the audience in a hormone gushing all the time, you can really see the budget burning, so as to perfectly present the fight in the post-apocalyptic wasteland in front of the audience's eyes. ”

"Before that, no one knew what this kind of film was supposed to do to be successful, and in that sense, it meant more than a box office explosion!"

This time, there are not many people in the industry who scoff at Xia Luo's "Dunhuang Blow", but most people in the industry still pay more attention to the box office of this movie -

The results of "Fury Road" will not only indirectly determine the fate of movies in the same schedule as it, but also directly determine whether the market will continue to launch films with similar themes in the next two to three years;

After all, survival and destruction can be regarded as an enduring theme in the history of human culture, and many directors have an irrepressible creative impulse on this topic.

So, will this movie break through the niche circle as Old Man Xia predicted?

When Wednesday's box office came out, despite psychological preparation, that number still made the hearts of many industry insiders skip a beat!

The box office of "Fury Road" on the first day was more than 49 million!

At first glance, as a very popular commercial blockbuster, this first-day box office performance can only be regarded as barely; But don't forget, it's restricted, and the first day of release is a weekday!

Of course, with Shen Zhenyi's huge fan base, many people expected such box office results on weekdays.

However, although there is controversy over some details, the evaluation of the overall quality of the film - mainly the word of mouth that quickly spread on the Internet, continued the rave reviews after the premiere!

This seems to confirm Charlotte's "out of the circle" prophecy.

Sure enough, on Thursday, the box office continued to hit fiercely, hitting more than 65 million!

Break 100 million in two days!

The December schedule was completely ignited all of a sudden!

Countless industry insiders and countless passers-by and audiences instantly put their focus on the upcoming collision between "Fury Road" and "Super Energy"!

"Super Energy", which was released two days later than "Fury Road", if it can't withstand the fierce impact of the former, how far will the "Out of the Circle Popularity" of "Fury Road" go? What kind of peak will its global box office reach?

In this regard, Tang Yu Media urgently dispatched more people to dot the theater chain to ensure that the theater line would not reduce the schedule of "Super" or move it to an unfavorable time period because of the explosion of "Fury Road......

And what is Dunhuang doing at this time - is it making a lot of effort to stir up the heat? Or is it pressuring theaters to increase film scheduling?

……

Neither, the answer is counting money!

It's not about counting the box office - it's still a long time before the box office is actually distributed.

But Dunhuang has really got its first income!

——After the premiere, Shen Zhenyi led the crew out to publicize, while Wang Wei, Lao Wang and others who stayed behind prepared a small "auction".

And the auction items are the props and chariots that attracted countless attention at the premiere!

Originally, when Wang Wei asked the crew to continue to repair all kinds of chariot props after filming to ensure that they could drive normally, and was ready to find buyers after the movie was released and use it as the biggest peripheral product of the movie, Lao Wang felt that he was a little whimsical.

After all, it is not legal for modified cars to be on the road in China; What's more, even if it is legal, such a violent and bizarre vehicle has no practicality, how many people will move back to collect?

But Lao Wang still underestimated the strange hobbies and tastes of some rich people - at the premiere, there was a rich man with a lot of mines at home who fell in love with these "doomsday cars", and when the news of the "auction" spread, more rich people who liked this "chariot" full of violent aesthetics came to the door......

Not surprisingly, many reporters called the "star" with the most scenes in the film in addition to the real characters - the car of the protagonist group, which was invincible in countless car chases, was auctioned at the highest price, 5.8 million!

followed by the electronic music float converted from a military car, which was auctioned for 4.3 million - one more thing, the fire-breathing guitar that director He Wenying booked in advance during his visit to the class was strongly requested by the rich to be auctioned together with the electric music car, but fortunately, the props team prepared more than one......

The third most popular, I didn't expect it to be the villain's big-footed "monster", which also sold for a high price of 3.9 million...... In the end, the cars that were pushed to the "auction" were each auctioned for the price of a luxury car!

"After selling all the 'tanks', we got back almost 19 million in advance!"

As soon as the auction ended, the golden light of banknotes appeared in Lao Wang's eyes,

"Let's build a few more vehicles for auction!"

“…… How can it be so easy! ”

Wang Wei smiled bitterly and shook his head,

"Although there are many rich people in this world who have rich people and strange hobbies, there are only a few who are willing to spend a lot of money to buy this kind of violent peripherals!"

"What's more, we can sell these vehicles so expensive, in addition to the rich people's money, the value of these props in the movie "Fury Road" is the most important reason."

"You're right!"

Lao Wang, who calmed down from the surprise of making a lot of money, knew that Wang Wei was right.

In fact, if it weren't for "Fury Road" being "out of the circle", and even being given the historical significance of boosting the development of the movie, this kind of good thing of using props as peripheral sales at sky-high prices would not have been possible.

At the end of the day, these chariots are the periphery of the movie.

- Not too much, too much is not worth much.

It's just that when you have already encountered a miracle, you want to continue to pray for more miracles, which is the psychology of normal people.

"Well, let's start filming a sequel right away, so that we can build more doomsday chariots and have another auction."

Lao Wang looked like "I can't let go of the money I have in my hand and don't make money",

"This time it is mainly to attract domestic tycoons, and next time I am more prepared, I can try to attract overseas tycoons - after all, there has been a long history of modifying cars abroad, and no one will take over!"

"Let's take a look."

Wang Wei was noncommittal.

Again, whether the peripherals can be sold at a high price mainly depends on the quality of the movie.

And filming the sequel to "Fury Road", Wang Wei's memories of his previous life can't be referred to anyway.

- That's right, not to mention whether the prop chariot can be built or not, the sequel to "Fury Road" is already on the agenda.

As one film critic put it, "Director Lu Le threw the theme of the film into the cold and crazy appearances such as wild sand and storms in a foggy way, making the film full of great charm because of its mystery, and at the same time with infinite possibilities for expansion......"

What is a foggy approach?

Well, talking about people is foreshadowing!

For example, the setting of glimpses that exist almost everywhere in the movie makes the audience have infinite curiosity about this extremely dangerous and crazy apocalyptic world all the time in the process of watching the movie - the one-armed heroine, the male protagonist with psychological trauma, what kind of painstaking process do they (they) have?

Every point stretches out, and it's full of countless possibilities!

Of course, not every point is suitable for film performance, but Dunhuang's industrial chain is not only a movie.

"This worldview of the apocalyptic wasteland has been established through a movie, and Tao Kang's light-chasing comics want to take over the work of this series of comics, well, this guy's reaction is fast!"

After earning a lot of money from the auction props, Lao Wang has considerable expectations for digging deeper into this movie, or the additional value of this series.

Others develop IP through comics, but Dunhuang is the opposite, driving comics and - well, this is not the first time, Tao Kang's light-chasing comics have also targeted the comic work of the "Resident Evil" series;

This may not seem worth mentioning when you consider the pitiful comparison between box office and comic book sales, but no one knows better than Lao Wang how movies can drive comics and, most importantly, merchandise, animated DVDs, and other profit-making projects.

Especially after this auction.

"And games. Gu Jinguang also aimed at this wasteland IP and wanted to develop a wasteland game, and I agreed, and the concept design and details of the game can also be shared with the sequel to the movie......"

Wang Wei shrugged.

This is the benefit of connecting all links in the industrial chain.

In short, while outsiders are still evaluating the market prospects of "wasteland-style" entertainment works and how to imitate the setting of "Fury Road", Dunhuang is already thinking about in-depth development.

——As a pioneer, Dunhuang has certainly taken the greatest risk, but it has also had the opportunity to enjoy the most benefits step by step.

Of course, these are all benefits that are likely to be reaped later.

Now, Dunhuang still enjoys the box office that does not show any decline, as well as the surrounding hot sales driven by the box office!

Large "peripherals" are only one-time purchases, but small peripherals are available.

No, I really don't dare to say "everything" - on the third day of the movie's release, many sellers of Spitfire guitar models have already asked for restocking.

It was sold out so quickly??!

Not only were the people who ate melons unbelievable, but even Wang Wei and Lao Wang and others were frightened!

——And with the news of the "auction", the news that the "peripherals" of the size of the movie "Fury Road" sold crazy appeared on the front pages of many media.

The play is crazy, and the play is also "crazy", for a while, countless people in the industry are envious and their eyes are green!

……

Cough, the Lantern Festival has passed, it's time to take care of it, just one word, open up ~~~

(End of chapter)