Many people may find it difficult to imagine how obvious the advertising effect of a hit movie can be!

As the world's largest automobile country, all the modified cars in "Fury Road" will naturally not choose foreign models; And for the world's largest fan base, this is undoubtedly the most imaginative and ambitious tuning car party!

On the Internet, "What are the names of those modified cars in "Fury Road"? What are modified prototypes? Posts abound.

As a result, while winning the box office, "Fury Road" also single-handedly affected the car market at the end of 93 - all civilian cars that appeared in the movie have increased significantly, and some old models that have been discontinued have even called high prices in the second-hand market!

In addition, as soon as the news of the "prop chariot" being sold at a sky-high price came out, it was equivalent to playing a wave of free advertisements for related car brands.

These car brands are smiling, and they have begun to enthusiastically ask about the release plan of "Fury Road" in North America and Europe, and even said that they can help do some matchmaking work: these two major markets are also markets that domestic car companies are vigorously developing, and they don't know how much advertising money is placed every year.

Of course, there are still a few viewers who go to buy a car after watching the movie, after all, they have to throw a lot of money, but there are more viewers who can afford to buy a set of tank models!

- Even if you buy a whole set of chariot models in the movie, it will cost you four or five hundred dollars.

But it's not without more expensive peripherals -

The same model of the fire-breathing guitar of the rock warrior in the movie, well, in fact, it can't be said to be a model, but the same guitar that can be used normally, and the price starts at 1000 yuan;

Of course, the same style of the production version can't breathe fire!

But how can this stump some "handicraft masters"?

- "Fury Road" was released simultaneously throughout Asia, and almost all overseas media also received rave reviews, saying that this film dedicates historical action scenes and elevates the theme of the post-apocalyptic wasteland to a whole new level!

Naturally, the same guitar was also released at the same time.

Then, the day after the movie was released, a well-known rock band in Southeast Asia used the same guitar modified by itself to replicate the scene in the movie that was hailed as "the best in the whole film" at its own concert - the guitar breathed fire all the way and performed all the way!

At that time, after a few seconds of silence, the audience erupted into an unprecedented loud noise!

Especially some fans, they fell into madness!

Countless screams erupted from extreme excitement can literally puncture people's eardrums!

This concert, which almost caused a "riot" in the audience, was widely reported by large and small media - this is not something that anyone can suppress, and it has become a war hammer that hits the hearts of many audiences-

Guitar enthusiasts should buy a movie with the same model and go back to collect or remodel; Beginners should also buy a movie with the same style and go back to practice...... So, in just a few days, the same guitar in the movie was sold out!

Dunhuang that didn't dare to stock too much because of the high price: ......

What else can I do? I can only appeal to the audience not to casually modify it to the "Spitfire" version to avoid accidents, and at the same time hurry to add orders to the factory!

Although Dunhuang did not release relevant data, Tang Yu Media, which used various means to obtain some rough surrounding statistics, knew that Dunhuang was going to make a lot of money in the surrounding areas this time.

After all, according to the normal law, peripheral products generally reach a sales peak a week after the release of the film.

Tang Yu Media understands better that with such a hot film around, the box office results will not be bad!

This is not good news for the upcoming self-made films.

Sure enough—

On Friday, on the first day of the release of "Super", it won a box office of more than 50 million in one fell swoop with less than a full day of screening!

However, "Fury Road" continued to be "furious", even if it received some impact from the other party, the attendance rate did not decrease but increased compared with the previous day, and then won a single-day box office of more than 72 million, ranking first in the box office list.

You could say that "Super" was only screened for most of the day, so it suffered a loss; But don't forget that its film schedule is nearly 10% higher than that of "Fury Road"; There is also a rating that is also more advantageous than "Fury Road".

There is no doubt that the rating of "Fury Road" will inevitably affect the choice of some audiences, especially family audiences with minors, who will definitely not choose such a restricted film, which also affects its box office, making it simply unable to be as super explosive as some super blockbusters.

However, how could Tang Yu Media sit idly by, not surprisingly, in the first weekend of the two films, bad reviews of "Fury Road" emerged-

"It's all built up with special effects and fights, this is the super bad movie that looks like a good movie this year......"

"Except that a fight is a fight, so the so-called feminist propaganda film is a downright violent film?"

"There is a cult temperament and chaotic madness from the inside out, which is not our traditional value aesthetic ......"

Overnight, these remarks not only flooded the traditional media, but also spread on the Internet.

——The traditional media giants like the Big Five finally can't afford not to pay attention to online public opinion!

It's just that they misestimated two things -

First, compared with the earlier, larger and more professional naval army established in Dunhuang's hands, they are more than one level behind, so that the traces of "Fury Road" are too obvious in the eyes of the Dunhuang naval army;

Second, the Internet trend of thought is more diversified than the trend of thought in the real society.

In other words, "non-traditional" is personality in the eyes of netizens, and as long as the content is new and sincere, they will support it.

And these people's social attributes are still very strong, once they gain their support, they are very willing to be "tap water" and take the initiative to spread "Amway" - and the combat effectiveness of the "tap water" group is stronger than all the water armies combined.

Not to mention, Dunhuang's strategic partner, Weibo Technology also provided them with a platform to speak this time-

The world's most professional and technologically advanced film and television comprehensive review website, the "Big Pineapple" film and television website is online!

Before the Internet era, the evaluation criteria for a good movie came from professional film critics and academics, and only experts and practitioners had the right to speak.

With the advent of the Internet era, with a wider audience and a larger radiation area, ordinary people have begun to express their personal viewing feelings and opinions on the Internet, so many related websites and forums have appeared.

But because they can't make a profit, these websites are all petty and have extremely single functions;

As soon as Weibo Technology made a move, it acquired several websites that did better, and then through integration and technological upgrades, especially the upgrading of scoring algorithms, "Big Pineapple" was born!

The "Big Pineapple" website has a variety of information about film and television works, including basic information such as creators, plots, film reviews, etc., as well as rich peripheral content;

And directors, actors, and other creators have their own dedicated entries on the site; The website also provides daily updates on film and television news, as well as special reports on various film events such as the Pegasus Award nominations.

Naturally, forums are indispensable, with a variety of comprehensive discussion boards on a variety of topics, in addition to message boards for each database entry.

Of course, the most important thing is the grading system. "Big Pineapple" adopts a 10-point system, as long as it is a registered user, it can be rated on the website, which definitely reflects the general public's views on film and television works.

At this time, no one foresaw that the scoring system of "Big Pineapple" would be regarded as a measure of the reputation of film and television works, and its film and television list would be regarded as "the list of the best films in the world", and even affect the ecology of the entire film industry......

But everyone is witnessing the process!

……

(End of chapter)