"It seems that Dunhuang is going to bring a big hit again?!"

In the Oriental Star Cinema, after putting boxes of peripheral goods on the shelves, Li Junwu said to his boss who came to inspect with a smile.

Oriental Star Cinema is one of the chain cinemas under the Sky Cinema Line, and it is also one of the top three super-large cinemas in the capital area in terms of passenger flow.

As the Spring Festival approaches, he is also getting busier, but Li Junwu is happy about it - his income is closely related to sales performance, and to some extent, he hopes that the movie will sell more than Dunhuang, so that he can get more commissions.

However, the director did not give an affirmative answer, and asked, "How so?" ”

Do you need to guess more?

Li Junwu's eyes fell on the full periphery of "My Neighbor Totoro" placed on the container.

If you weren't quite optimistic about this movie, how could the theater have so many goods?

"Then you guessed wrong, as far as I know, including our Sky Cinema chain, almost all mainstream cinemas are more optimistic about "The Lion King"."

The director's eyes fell on the other side of the container, which was also full of "The Lion King" peripherals.

Yes, this Spring Festival, in addition to "My Neighbor Totoro", there is another animated movie that will be released at the same time, that is, "The Lion King" produced by Disney introduced by Tang Yu Media.

Disney, an animated film that is said to have been sharpened for five years, has been released in North America one step ahead of schedule and has received rave reviews, and many North American media have called it "the pinnacle of 2D animated films"!

For such a work, it is not surprising that the theater chain is optimistic.

But Li Junwu was a little confused-

At least judging from the amount of peripheral stock that is almost the same, I really can't see any obvious tendency of the theater towards these two animations.

The director did not hesitate to explain, "First of all, the script of "My Neighbor Totoro" is still written by Wang Wei, and he even assured the merchants who cooperated with the promotion of the surrounding that he was not worried about the box office of this movie! ”

Li Junwu blinked, understood!

The shadow of the so-called famous tree of man.

Although the audience of these two animated films is highly crossed, although theaters are more optimistic about "The Lion King...... But it was Wang Wei who stood up to pack the ticket! Wang Wei, who never misses!

Even the theater party that is most familiar with the market subconsciously has reservations about its own judgment in front of Wang Wei.

"In addition, Dunhuang also gave a promise that the surrounding area can be refunded if it is not sold out."

These words made Li Junwu gasp, "Dunhuang is going to make a big bet!" ”

The director nodded approvingly, "After all, it is a work endorsed by Wang Wei himself!" ”

……

In fact, it was not only the people in the theater who were affected by Wang Wei's words.

"I'm not worried about the box office at all!"

When Wang Wei's words to his partners spread, many film prediction agencies have replaced the original title similar to "The old 2D animation overlord will give novices a hard lesson" with "The battle between Hollywood and the Chinese entertainment industry for 2D animation, who wins or loses?" type.

- If you ask anyone in the Chinese entertainment industry who has left the biggest psychological shadow on the movie prediction agencies, it must be Wang Wei and his wife!

Therefore, as soon as Wang Wei showed infinite confidence, the forecasting agency was not confident in the first place.

There is no way, they have been slapped in the face too many times in their predictions of the results of Wang Wei's works.

Therefore, although they also leaned more towards the side of The Lion King, they unconsciously raised their expectations for My Neighbor Totoro.

And this is not a good thing in the eyes of Comrade Wang.

He glanced at Wang Wei, who was looking through the various Spring Festival stalls, and sighed,

"I always feel like you have set some ominous FLAG for this movie, and this time it is very likely that you will be slapped in the face."

Wang Wei put down the newspaper in his hand, smiled evilly and blinked, "I didn't say anything big, I really didn't worry about the box office at all - it couldn't be high anyway." ”

It's all the truth, okay!

As for the other people and the media's understanding that "not worried" is another meaning, then it is none of his business.

"What's more, so many manufacturers help us promote our peripheral products, I have to give them a little confidence!" Wang Wei spread his hands.

Lao Wang glared at him, but he couldn't refute it.

By now, he can be regarded as fully understanding Wang Wei's intentions-

This guy doesn't expect the movie to be a big hit at the box office at all, what he is counting on is the peripheral products of the movie, well, the main thing is that the neighbor totoro's peripheral can sell well!

However, after understanding Wang Wei's true intentions, Lao Wang became even more uneasy-

You must know that the production cost of "My Neighbor Totoro" is not low.

Although director Xu Zhonghe is an honest man, honest people are often more serious, especially in his beloved works;

No one will deny that one of the charms of "My Neighbor Totoro" comes from the natural beauty depicted in the film; And these beauties are all seen by Xu Zhonghe with his own eyes;

Because what he wants is not to make fictional things look realistic, but to present real things, so he does not hesitate to go to all parts of the country to survey the scenery, and take the scenery from reality to form the beautiful scenery in the movie;

In addition, he also has very high requirements for the soundtrack of the film - neither blindly emphasizing the sense of mystery, nor too intimate, but also sounding dreamy, soft and inclusive, and even requiring the corresponding movie image to come to mind when hearing the melody......

This is a must-hear for the soundtrack artist!

However, Wang Wei also agreed, and even connived at Zhonghe's request.

In the end, I had to invite Yao Weihong, a soundtrack master in the Chinese entertainment circle.

The master shot, and the final result is naturally very good: relaxed and lovely music, which can instantly awaken the innocent and brisk childhood, giving people a fairytale-like cordial warmth - of course, the fee is also at the level of "master......

In short, the final production cost of this seemingly simple animated film reached almost 40 million!

plus the cost of publicity and distribution - although I don't plan to compete with competitors in the same schedule for the box office, it is impossible not to do any publicity; With the more severe situation that Dunhuang is facing in terms of propaganda, it is necessary to spend real money, and it is estimated that it is tens of millions.

And according to Wang Wei's plan, if you don't fight for publicity-well, if you want to fight, you can't fight it - there will be fewer theater films; There are few films, and it is not difficult to shorten the screening cycle, but the box office will definitely not look too good;

And the follow-up TV copyright is also half sold and half given away - Nima, the box office is not good, and it can't be sold at a high price if you want to-This means that it will be the first film in Dunhuang to lose money at the box office in recent years.

How many peripherals do you have to sell to recoup the cost?!

What makes Lao Wang most uneasy is that-

Is there really a case of a movie that doesn't do well at the box office, but is a big hit around?

MMP, how can the more you look at it, the more it looks like it is about to overturn?!!

……

First a short change, and another one is estimated to be tomorrow morning, and the friends who see fast can get up and watch again~~~

(End of chapter)