One thing is recognized, this year's Spring Festival stalls will be the most competitive Spring Festival stalls ever!

In other words, the competition for the Spring Festival stalls is becoming more and more fierce year by year.

This is because film manufacturers see that the Spring Festival stalls are becoming more and more profitable, and they are naturally willing to arrange more good films to be released; And the more good films are released, the easier it is to attract audiences to develop the habit of going to the movies during the New Year, which makes this schedule even hotter.

And this year's Spring Festival, several films have a strong ability to attract money.

In terms of large-scale productions alone, there are the fantasy costume blockbuster "Chang'an Bang" produced and distributed by China Media and "The Lion King" introduced and distributed by Tang Yu Media; The most popular comedies for the Chinese New Year are indispensable, and there are two medium-sized productions that focus on comedy elements......

Of course, for "My Neighbor Totoro", the positioning is different from other movies, and the conflict is not big; Only "The Lion King", which is also a family animation, is the biggest competitor.

Tang Yu Media also invested enough money in the introduction and distribution of this film - the overwhelming trailers on the TV station, bus spray painting, huge advertisements for landmark buildings, and pre-publicity interviews;

In order to build momentum for the film, Tang Yu Media also invited stars from all parties to attend the premiere, and won the opening scale of more than 3,000 theaters...... and the treatment that "pro-son" can enjoy is nothing more than this.

In contrast, the publicity offensive of "My Neighbor Totoro" is really not enthusiastic at all, and I haven't even seen a few trailers on TV; The only bright spot is offline - many merchants have launched a variety of co-branded products, and the cute image of Totoro frequently appears in chain restaurants, shopping malls and other large and small consumption places......

But insiders can see at a glance that "My Neighbor Totoro" is already at an absolute disadvantage in terms of publicity.

Generally speaking, the quality of publicity determines the base of curious fans, and the distribution channel determines the probability of curious fans going to the cinema - if you do a good job of publicity, the people of the whole country will see it, and the number of interested fans will be more; The distribution is done well, and the large-scale release can reach three or four thousand movie theaters, and it is convenient for fans to go to the movies, and the chances of stepping into the movie theater are great.

No matter how you look at it, My Neighbor Totoro is far behind The Lion King!

The remaining suspense is just to see if "My Neighbor Totoro" is like the previous movies in Dunhuang, relying on the quality to bite the opponent and even wait for the opportunity to overtake......

Soon, the first day of the Lunar New Year came, and "My Neighbor Totoro" opened as scheduled.

But what surprised everyone happened, this animation, which performed very well in terms of audience reputation and professional ratings, only got a box office of 12 million on the first day.

For a brief comparison, "The Lion King", which is also an animated movie, got a box office of 30 million in a single day, more than twice as much as "My Neighbor Totoro";

Okay, word of mouth is rising, according to the general law, professional word of mouth is bursting, which will inevitably play a certain role in publicity, and it should usher in a wave of outbreaks in the later schedule.

That's right, "My Neighbor Totoro" ushered in a wave of small outbreaks the next day - it was really "small", with a single-day box office of 15 million!

watched "The Lion King" again, and the box office soared to nearly 50 million on the same day; In addition, several other blockbuster movies have a good reputation, and the box office explosion is far better than "My Neighbor Totoro", and the result is that the latter's position on the list is even more backward.

No one expected that Wang Wei, who was considered to have kicked off the 94 film year, and even dared to "invite" global filmmakers, actually showed his "fluttering" at the beginning of the year!

- That's right, at this time, no one cares about the real director Xu Zhonghe, and the focus of the public, or entertainment-sensitive people, is the screenwriter and producer Wang Wei!

At this point, even the entertainment media under the five major banners will focus on Wang Wei.

If "My Neighbor Totoro" is a box office hit, then they will definitely not be "rivals"; But since it's a joke, they naturally unceremoniously add fuel to the fire-

This may be an important symbol of Wang Wei's beginning to go downhill - before that, whatever movies he created, whatever movies he created, they exploded; And "My Neighbor Totoro" is likely to be the first film to end this rule: to be honest, it's not a bad movie, but judging from the box office performance and the audience's choice, such a performance is a failure, which proves that his creative vision may not be as sharp as before......"

- That's a tolerant evaluation.

The "anti-kings" are already ecstatic: "Hahaha, this arrogant guy has finally been planted!" ”

There is a precedent for this.

Young geniuses, in their successes again and again, have cultivated a kind of confidence to give up their own strength; And this self-confidence, in turn, allows young geniuses to dare to try and innovate, inject more vitality into their works, and thus succeed one after another;

But as long as he misses once, it may not immediately affect his status, but it is likely to make him worry about whether the next work will be popular...... Once you enter the state of suffering from gains and losses, genius is no longer magical!

Some even more mean "anti-kings" even put Wang Wei's remarks of "I'm not worried about the box office at all", claiming that Dunhuang will never be absent from the "comedy" of the Spring Festival stalls - this is the funniest joke in this year's Spring Festival stalls!

It's just that......

"I don't know which one is the joke!"

In just a few days during the Spring Festival, Li Junwu really felt that this world was too magical!

Originally, he was not disappointed with the unsatisfactory box office performance of "My Neighbor Totoro" - how could such a box office support his peripheral sales soaring!

Fortunately, there is also "The Lion King"!

Slowly, however, he realizes that things are going very wrong!

For example, right now, two girls stopped in front of the sales cabinet and looked at the Totoro doll: "Oh no, it's a cute feeling!" Is this also a movie merchandise? ”

Li Junwu hurriedly introduced, "Yes, this is the periphery of "My Neighbor Totoro" next door, and this movie is also full of praise, you can go and see it." ”

"The movie is not important, the important thing is the doll, so cute, give us one set, no, two sets!" A girl couldn't wait to raise two fingers.

“…… All right! In addition, there are also "The Lion King" merchandise here, do you want to take a look? The corners of Li Junwu's mouth twitched covertly.

- because he clearly saw that they had just come out of the theater where "The Lion King" was shown.

"No, we're just going to ask for Totoro, well, it's called Totoro, right?"

“…… Right! ”

Li Junwu couldn't understand what kind of mysterious operation this was for a while, but the customer is God, and satisfying God is the most important thing.

After the two girls happily hugged "My Neighbor Totoro" and left, before Li Junwu and his colleagues complained about this strange degree, another audience came over.

It's a family, a pair of young parents with a little girl.

At this time, the little girl aimed at the "huge" chinchilla sofa at a glance.

- This is the largest peripheral product of "My Neighbor Totoro", and there is only one set at the sales counter, and Li Junwu once felt that it would definitely not be sold.

- After all, who would buy a "sofa" in the theater?

"Wo wants, wo wants this toy!" The little girl stared at the sofa with round eyes and shook her parents' hands vigorously.

"Kids, it's not just a toy. This is a chinchilla reclining sofa chair, which restores the appearance of the big chinchilla's fluffy fur and bulging belly, and has a 14-section elevation angle design, which can adjust the angle you like, whether you are sitting, lying or lying down, it is relaxed and comfortable...... And it doesn't look small, but the titanium skeleton is used to cover high-density foam, which is actually very light. ”

Li Junwu introduced with a smile, and the latter words were naturally said to the little girl's parents.

Of course, the price is also beautiful.

But the young mother didn't ask the price at all, and without waiting for her husband to speak, her eyes sparkled and she made a final decision, "I bought it!" ”

Li Junwu showed the most enthusiastic smile, "Okay, I'll pack it for you right away......"

Behind the smile, there is a strange mood that can barely be suppressed.

- They also came out of the "Lion King" theater.

And that's pretty much the next portrayal!

Since sending off this group of customers, Li Junwu has never been idle, and as more and more people crowded in front of the counter to buy merchandise, he almost couldn't keep busy.

And when he was about to leave work in the evening, he was shocked to find that the peripheral products of "My Neighbor Totoro" were almost sold out!

On the other hand, although it can't compare to "My Neighbor Totoro", the sales of "The Lion King" peripheral products are actually okay.

For this situation, Li Junwu should have been ecstatic, but he only had confusion in his heart at the moment-

"Why are so many people watching this movie, but they are running to buy the peripherals next door? Is it because I don't know much or is the world out of order? ”

……

Morning~~~

(End of chapter)