In fact, regardless of individual perception, the surrounding data is opaque most of the time.

The most intuitive data is always the box office.

No matter which publisher in the same schedule, they are paying close attention to their competitors, and once the box office shows a little fatigue, they must immediately send someone to contact the theater company, and strive to snatch back some more canvases from the other party!

It's a pity that "My Neighbor Totoro", which was tepid at the box office, became that "soft persimmon".

It can't be said that the wall is pushed by everyone, but there is a chance to step on the Dunhuang that was aggressive in the past, and basically no one will be soft.

Coupled with the relative lack of confidence in the long-term blockbuster ability of the movie "My Neighbor Totoro", the scheduling rate of "My Neighbor Totoro" continued to decline.

Interestingly, the number of shows of "My Neighbor Totoro" has decreased, but the attendance rate has increased, resulting in a single day box office not falling much.

But compared with "The Lion King", which has a good momentum and is flying together with word-of-mouth and box office, "My Neighbor Totoro" has been far left behind at the box office!

"This is the end of Dunhuang's first battle of the year! This shows that our new strategy has been successful. ”

In the president's office of Lianya Pictures, Xiong Yi was talking to someone on the phone.

I don't know what the other side said, making him smile relaxed,

"Yes, the advantages of the 'superior horse' over the 'inferior horse' are fully visible, and the best part is that we don't have to bear the direct loss."

The other party replied, Xiong Yi nodded unconsciously, "You're right, Dunhuang is not going to hurt his muscles and bones, but this time it can be regarded as a heavy setback to his momentum, which is very important, in the future, we don't even need to take the lead, there will be many people who take the opportunity to attack them......"

- If an outsider hears their conversation, they will be surprised.

Because combined with their words, it is not difficult to conclude that "The Lion King" is the biggest killer weapon for Dunhuang in this schedule!

At first glance, it sounds a little surprising, but when you think about it, it is not surprising at all.

Because as we all know, the big five occupy the majority of the share of Hollywood's imported films.

And generally speaking, only good films will be introduced, so theoretically, every imported film is an absolute "superior horse".

The Big Five will do their own distribution, of course, they will not put their own films and the introduced Haolaiwu "Superior Horse" in the same schedule, there is no need to worry about affecting their own box office results, but it will definitely have a strong impact on the movies of the same schedule produced by other film companies!

In the past, the Big Five also tacitly staggered the popular schedules of the introduced Hollywood movies.

First, the popular schedule is basically divided by his own family, and outsiders are naturally second-class treatment; Second, we must take care of our peers.

Now, they are clearly aiming this impact at Dunhuang.

The filmmakers of Hollywood can't say anything yet.

It's a hot schedule, and I've done my best in publicity...... As for having a strong adversary, isn't that a matter of course? Based on the number of movies produced in the Chinese entertainment industry every year, which schedule does not have a strong player?

In this way, the Big Five are almost invincible - they mainly invest in publicity and distribution costs, according to the distribution agreement, regardless of whether the box office is good or bad, they will first deduct their publicity and distribution investment, and then divide the account.

As for Dunhuang, every time you have to meet the carefully selected Haolaiwu hot models, it sounds even worse than the situation faced last year!

Of course, it can't be said that the Big Five really have no impact at all, after all, the introduction of films on both sides of the Pacific is a two-way street, and if you take advantage of others, they will also pay you back at home.

But it is clear that after weighing the pros and cons, the Big Five, well, to be precise, are mainly the Big Four, who think that the advantages of "killing people with a knife" outweigh the disadvantages.

What's more, the five big and the borrowed "knife" are not impossible to win!

No, isn't "My Neighbor Totoro" powerless in front of "The Lion King"?

Until he hung up the phone, Xiong Yi's face was especially smiling.

- And it's not just because of the first win of the new strategy!

You must know that most of the production team of "My Neighbor Totoro" are "outcasts" of Lianya Entertainment.

It's as if a piece of land that originally belonged to oneself was lost to oneself and abandoned, but it was taken over and developed by Dunhuang.

If the development is not good, then forget it, which means that the land is indeed worthless; But if there is a bumper harvest, then Lianya Entertainment will be slapped in the face!

In particular, although the "abandonment" is the group's decision, it is up to him to implement it, and if one is not good, the pot will be smashed on his head.

"Fortunately, an inferior horse is still an inferior horse, even if the rider who drives him is Wang Wei, it can't compare to the superior horse."

Xiong Yi only felt that everything was under control, so he opened the big pineapple webpage.

——I have to say that Dunhuang has indeed brought a lot of positive changes to the industry, at least he is now used to occasionally visiting the big pineapple website, so that he can have a relatively intuitive judgment on the film and television works he is concerned about.

And "My Neighbor Totoro" scored 8.9 points, which made him purse his lips.

The big pineapple has been online for a while, and everyone has a deep understanding of the various judging criteria in it, judging from the film history data, when a movie exceeds 9 points, it will be a classic of the mother's doubt.

"My Neighbor Totoro" is a line away from the classics.

The following is full of praise, which proves that his evaluation of the creative team's "inferior horses" is not convincing -

"It's simply the best movie I've ever seen!"

"It's not about how good the theater equipment is, or how quiet the people next to me are - there is a chatter, and the sound of eating, drinking, and chewing next to me is never absent, but Totoro has made me more tolerant than ever;"

"The things that usually drive me crazy have become completely indifferent, My Neighbor Totoro has made me a child again, no, it awakens the memory of being a child, goodbye to the long-lost innocence ......"

When he saw this, Xiong Yi couldn't help but shake his head and laughed, "I hope this movie can also make Wang Wei a little more 'tolerant'." ”

After all, Xu Zhonghe's works are often like this, and there may be many people who applaud him, but they are very uncommercial, which is the main reason why he was laid off in the first place.

Looking at his previous works, it can be said that he is both high and low, and only after a few years of release does he rely on offline income to recover his costs and achieve profitability, which is difficult to say that it is not a pit for film investors.

In particular, considering Wang Wei's efficiency in using funds, "My Neighbor Totoro", which may take years to pay back, is simply a deep pit!

Well, maybe My Neighbor Totoro is a little bit better.

Because Xiong Yi saw many viewers on the page "showing off their peripherals"-

"Look at the big cute thing I bought, no one can resist its charm, right......"

"I really want to sleep on my chinchilla's belly...... Then I can literally sleep on my chinchilla's belly! Oversized Totoro .jpg! ”

"After watching the movie, I really want to bring all the Totoro on the counter home! Damn, someone almost emptied the counter! Empty counter .jpg! ”

Flipping through these comments, the smile on Xiong Yi's face gradually disappeared.

- Well, he actually heard some rumors that the sales of the movie's merchandise seemed to be very good.

But he thought about it for a while, and he didn't think so, "It's only a few dollars to sell the periphery!" ”

Of course, this is not to say that he looks down on his surroundings.

What are you kidding, peripheral sales account for more than half of Lianya Entertainment's turnover, how can he look down on selling peripherals?

But that's exactly the case, he knows very well that a movie, especially an animated movie, will hit the box office, and the peripheral goods will rise!

If the surrounding development is compared to a speeding train, then it is undoubtedly the locomotive that drives this train forward - the film itself.

And judging from the box office performance of "My Neighbor Totoro", its audience is just like that, how many peripherals can be sold!

】

- Don't buy the merchandise, it's all online!

As for the short-selling counter, Xiong Yi didn't even move his eyebrows - the cuteness of My Neighbor Totoro's image is there, what's so strange about conquering one or two local tyrant fans?

Xiong Yi exited the webpage, and then fell into his own thoughts-

Well, after no longer caring about "My Neighbor Totoro", which has not caused any waves, Xiong Yi is actually not so happy about the explosion of "The Lion King".

Peers are enemies!

On the other hand, Lianya Entertainment also has the same troubles as Disney - the traditional animation school saw that "The Lion King" was invincible all over the world, and it stood up again!

To be honest, Xiong Yi is personally very optimistic about 3D animation, or in other words, most discerning animators realize that 3D animation is the future.

But the ass determines the head, and the interests are related, so it is not a "optimistic" sentence that can complete the change.

The more brilliant the results of "The Lion King", the more troublesome the battle for routes within the company becomes, because no matter how you choose, the price is extremely expensive -

choose to maintain the deep-rooted "old man" and cannot see the future; Choosing to fully support "newcomers" is also very risky and can easily cause turmoil in the company......

Speaking of which, when Xu Zhonghe and Ma Qingshi were laid off before, it had caused a lot of turmoil within the company, and many people looked at their situation after being taken in by Dunhuang......

Thinking of this, Xiong Yi couldn't help but rejoice in the failure of "My Neighbor Totoro" again, otherwise, he would only have more headaches now.

But—

"For Dunhuang, this can be regarded as a good side, at least it can be firmly engaged in the 3D route, without headaches 2D, 3D disputes, this is really unpredictable!"

……

"There is nothing unpredictable in the world, what do I say, the box office of this movie is not important at all, the surrounding is the big one!"

On the other side, in the president's office in Dunhuang, seeing the preliminary statistics of the sales data of "My Neighbor Totoro" around the entire Spring Festival, Wang Wei finally smiled comfortably.

- After he was fed up with the box office failure of "My Neighbor Totoro", this one in the company also called to comfort him, and that one also called to enlighten him, or was cautious when talking to him, for fear of stimulating his "fragile" mind after "failure".

Mah, it's clear that they've made a lot of money, okay?

"Yes, yes, you're cute, you're right!"

Comrade Wang's twin children have become the shape of Totoro!

How much can a cute thing that everyone loves attract gold?

——Dunhuang's statistical peripheral sales data show that since the peripherals began to be distributed and put on the shelves, the sales of peripheral products of "My Neighbor Totoro" have been ahead of the box office!

Even, from the premiere day, the single-day peripheral shipments were nearly twice as much as the box office, and since then, the gap has been opened at a slow but determined pace.

What does this mean?

It shows that either every audience who watched the movie emptied their purses and spent a lot of money, or there were many viewers who didn't buy movie tickets at all, but they bought and bought on the peripherals.

I also want to know that only the latter is possible!

So far, the creature "My Neighbor Totoro" has been promoted to the number one pet of Comrade Wang!

- That's right, Lao Wang's preference is so pure!

"I finally understand your feelings. How could such a cute, joyful creature not belong to the whole world? ”

Lao Wang looked at "My Neighbor Totoro" again, and the "love" in his eyes was so strong that it almost manifested.

- You don't have to pretend to be like that, who doesn't know what the source of happiness it brings you?

Wang Wei complained silently in his heart.

However, Wang Wei is deeply convinced of the judgment that this creature can sprout all over the world.

In fact, although he gave the design of the image of My Neighbor Totoro in the initial project, the creative team led by Xu Zhonghe did not "copy" it immediately, but used their imagination to create a variety of strange creatures.

Although, this will definitely lead to a lot of production costs, Wang Wei did not stop it, and even greatly encouraged this kind of "re-creation" behavior-

He didn't want to keep a bunch of uncreative art workers waiting to be "fed".

Besides, who's to say that so many collisions of imagination won't create creatures that are more adorable than Totoro?

However, in the continuous collision and creation, the image that is closest to or beyond their minds is still Wang Wei's first draft of My Neighbor Totoro!

So, it's not for nothing that Totoro has flourished since its birth in his previous life and has become Ghibli's most popular peripheral image - it's so cute that it can't even be modified.

Of course, if you only rely on the lonely image of Totoro, its surroundings will not attract passers-by and audiences.

Broadly speaking, movie peripherals are also a kind of "art", which needs to be designed, and just printing the image of the movie on a commodity for sale, such peripheral products are completely substandard in design.

Fortunately, in this world, the relatively developed peripheral development industry in China has cultivated a group of excellent derivative designers; With Wang Wei's heavy investment, he ensured that the surroundings of "My Neighbor Totoro" were enough to attract consumers;

For example, a very simple canvas bag, all designed with meticulous tailoring, Totoro is printed on it cutely, with a high degree of restoration and a sense of quality, which is the choice that many girls can't put down......

After all, all this investment is worth it in the face of rich returns!

"So, for the overseas market, I have an idea - except for a few mature markets that can be adjusted according to the theater screening, other markets, let's directly push them to the DVD market and TV stations."

Lao Wang almost didn't say nakedly, "I can't look down on the little money at the box office."

Wang Wei felt that this guy was a little overexcited,

"It's not that it can't be done, but I have two questions."

"First of all, it's not a big hit movie, are you willing to give it away for nothing, but other TV stations may not be willing to prostitute it for nothing?"

"Secondly, since it is an immature market, can you do more than other people's pirated peripherals?"

……