For all entertainment and culture creators, there is one question that can never be avoided -

"What should I do if piracy continues to be banned?"

Most people's answer is probably a three-word mantra -

Infuriated!

No way!

Ignore it!

It's not that only cultural products will be copied, but the cost of reproduction of cultural products is relatively lowest, which leads to the entertainment and cultural industry becoming the hardest hit area of piracy!

Not to mention some overseas markets with imperfect laws, even in developed markets such as China and Europe and the United States, which attach great importance to copyright, copycats of entertainment and cultural products are not uncommon, and at most they can only grasp the big and let go of the small.

- Piracy is to originality, probably as darkness is to light, and it is impossible to eradicate it.

Wang Wei, as a consumer, knew in his heart that he shouldn't, but he honestly became the beneficiary of "copycats";

Now, when he "really has a cow", he is very uninterested in the copycat phenomenon - the pirates not only use his achievements to carry the money into their own pockets, but even ruin the reputation of the original......

And if Wang Wei can still be out of sight, Lao Wang, who naturally hates the copycat phenomenon, can't bear it.

Not to mention, he really figured out a trick that sounded feasible-

"For knockoffs, the only way is to fight slow with fast!"

"Of course, if the periphery of "My Neighbor Totoro" is mainly 'artworks' such as figures, it is not easy to do anything - except for fans in a few mature markets who have the habit of buying derivatives such as figures, other underdeveloped markets, for any flashy products, the market is very limited, and there is no need to compete."

Lao Wang was a little disappointed, but then he became excited again,

"However, the peripheral products of "My Neighbor Totoro" are mainly practical consumer goods, and this market is large, so we don't want to try to compress the living space of pirated copies."

INTERVIEWER I am talking about overseas markets, especially those that are underdeveloped but have great potential such as Southeast Asia.

Wang Wei somewhat understood Lao Wang's thoughts, but he just listened attentively.

"Say a thousand things and ten thousand, the biggest advantage of pirated products, in addition to being cheap or cheap!"

Lao Wang crossed his fingers and analyzed,

"There are many factors in this - intellectual property rights, design fees, materials, craftsmanship, brand additions, etc., but in the end, whether it is genuine or copycat, it is an industrial product."

"No matter how expensive it is to develop an industrial product, once it is mass-produced, the cost can be amortized to an incredible extent."

Wang Wei nodded understandingly.

Lao Wang said without pause,

"Take the peripheral product line of "My Neighbor Totoro" as an example, not to mention the luxury category, many of the general consumer goods that occupy the majority are produced in Southeast Asia, as long as we are willing to make small profits and quick turnover, it is also very competitive locally."

"In this way, the problem of broadcasting "My Neighbor Totoro" on TV stations has also been solved - so many consumer goods manufacturers also have advertising needs, we are not begging TV stations to broadcast a 'bad movie', but to bring advertisers to TV stations, and everyone will do joint promotion ......"

To put it simply, just look at "My Neighbor Totoro" as a super-long commercial.

And with the advantage of large-scale distribution, the price of chinchilla derivatives is pulled to the same level as copycats, well, at least at the same level, which can obviously greatly limit the intervention of copycat manufacturers, so as to swallow the biggest piece of cake.

Of course, how to set the price to ensure that the pirates feel that there is no chewing, and to ensure "small profits and quick turnover", is not something that can be explained in a few words, and Wang Wei does not care - since Lao Wang said so, he must have made a calculation, and even did a detailed market research.

What he cares about is -

"Even if there are manufacturers to share the cost of promotion, the amount of money to be invested in Dunhuang is not a small amount, when did you become so generous?"

Or rather, so radical?

Not to mention anything else, just for the large-scale distribution, the funds required are too huge!

——The previous distribution of goods in Dunhuang was mainly distributed around the theater, but now it is fully rolled out, and the investment required by both is not of the same magnitude.

"When I saw that selling merchandise could really 'get rich'."

Lao Wang said naturally,

"So, I hope that the hot sales around Totoro in the early stage are not a flash in the pan, and I hope your judgment can continue to be accurate, otherwise, I may really vomit blood at a loss!"

Wang Wei didn't pat his chest to promise anything, but frowned,

"Don't you think you, or the whole of Dunhuang, are too superstitious about my judgment? That's not a good thing for a company's decision-making, is it? ”

It is no exaggeration to say that all these plans are based on Wang Wei's correct judgment, that is, "My Neighbor Totoro will not be affected by the box office of the movie and continue to sell well".

Let's talk about the past, whether it was the habit of picking the door or deliberately picking bones with eggs, it was always Lao Wang who held the reins in risky decisions.

Now he is actually more radical than Wang Wei, is this the situation of Shenma?

"Of course it's not a good thing!"

Comrade Wang said bluntly,

"No one can always make mistakes, and it's dangerous to tie the fate of a company to one person."

Wang Wei's face was black, "...... I'm serious. ”

"I'm serious too."

Lao Wang smiled to the fullest,

"But, I want to say, you probably haven't realized that superstitious about whether your vision is good or bad is not our priority."

His tone became serious, "I don't dare to say that we are doing something that has never been done before, but we are really doing a crazy thing - to fight the industry overlord to the end!" ”

Wang Wei gave him a confused expression, how did he talk about this topic?

"You see, that's the problem. You are young and vigorous, and you are proud of your talents, so you feel that the current situation is nothing; But from a businessman's point of view, it's really crazy! ”

"Let's put it this way, if it is a normal businessman, after being suppressed last year, he will either give in completely, or accept it when he sees it and lower his figure...... But none of us did. ”

"Not only that, but we have even behaved more rebelliously - I dare say that if the Big Five, well, the Big Four, which originally retained the idea of allowing independent operations after the acquisition of Dunhuang, are now gone; Their only idea is that Dunhuang is completely history; Either they will split Dunhuang and completely integrate it into their system......"

"So......" Wang Wei still didn't quite understand.

"So I feel more pressure to lead Dunhuang! And we have no other way out but to trust your vision! ”

Lao Wang's tone was very calm,

"As for whether this leads to an unreasonable decision-making process and whether it is healthy or not, honestly, that's something that needs to be considered after surviving."

"At this juncture where you need to continue to improve your strength, you can only use your vision that has never failed, put on the strongest posture to the outside world, and send the clearest signal - Dunhuang is still on the way to make great progress!"

……

(End of chapter)