As soon as these words came out, all the high-level people present were shocked, and Chen Zifan saw a series of complex emotions such as shock, doubt, incomprehension, and eagerness in their eyes, which were all within his expectations.

"This..."

"Absolutely not! The mobile phone market is too deep, and we can make stable profits as long as we increase orders and increase production capacity step by step! ”

"Yes, it's very simple to build a copycat mobile phone, just go straight to the black road, you can be a brand..."

"The difference between being a spare parts supplier and making a terminal product is too great, we don't have to take risks!"

"Yes, yes!"

"Think again..."

Chen Zifan did not interrupt the discussion of the high-level leaders, and waited for them to finish speaking, the final decision was still in their own hands, after all, Stardust Technology was or is their family now.

This has not changed from beginning to end, and Chen Jianjun is sometimes very extreme, he can give the company's top management ridiculously high salaries, and he is not willing to let a little bit of shares come out.

And Chen Zifan also inherited this, he needs to have the absolute right to speak on Stardust Technology, but he will not ignore the opinions of the high-level, if someone raises a problem, then the problem will be solved.

He believes that these high-level executives have not yet come out of the shadow of Xinghua's failure, and it is not that they don't want to make brand mobile phones, otherwise they would not have been so easy to do Xinghua with Chen Jianjun.

After the sound in the conference room gradually quieted down, Chen Zifan arranged for an assistant to send a folder to each of the senior executives present, which contained hundreds of pages, ranging from brand development plans to detailed parameters of a battery in the product.

Even Zhao Wuxian, who served as the CEO of Stardust, was silent when he saw these documents, leaving aside the content for the time being, at least this heavy document can make people feel inexplicably relieved, which has never been felt in Chen Jianjun.

"No wonder you want to do it for Xiao Fan..."

I have to say that there is still multimedia that is easier to use in the introduction of the plan, Chen Zifan began to introduce this document while considering the renovation of the conference room:

"A new brand, especially a new brand without strong capital and technical background, wants to have Samsung, Motorola, Ericsson... There are Lenovo, Newman, TCL... And surrounded by many copycat mobile phones, to create their own brand, what do you rely on?

Maybe you will answer me, it depends on luck, it depends on design, it depends on new products, it depends on marketing... But I want to tell you, these are, but they are not, and we should rely on ourselves!

We should think more about why Xinghua mobile phones will fail! It's us who are in a hurry, and all brands are in a hurry! How many manufacturers can't wait to send a product every day, one design today and one style tomorrow.

Expensive to do, cheap to do, all kinds of exaggerated brainwashing advertisements are flooded in our lives, eager to kill all competitors in one go, but you say, is this really right? ”

Chen Zifan slowed down, and the senior executives of Stardust Technology still didn't say a word, but the frequency of turning over the documents in their hands became faster, and their eyes also appeared with different colors.

"Have you ever thought that we can try a different path, we don't need to compare with those so-called international brands, nor do we need to fight a price war with copycat mobile phones every day, we just need to do our best.

Find out our positioning, as the so-called soldiers are not many but fine, Xinghua mobile phone I don't comment, but Xingchen technology, Xingchen mobile phone only do high-quality products, no shipping channels what? This time we're going to open our own shop!

With the business model of the direct store in the document, starting from the first Stardust direct store and Stardust after-sales service center, starting from Haicheng, we will do a good job in products and do our brand! ”

This is a long-term development plan, Chen Zifan did not plan to achieve anything in the era of feature phones at the beginning, and the purpose of making feature phones is to enter the market in advance and prepare for future smart phones.

No matter how brilliant Nokia and Motorola are now, five years later, they still can't stop a generation of kidney phones Apple 4 that swept the Chinese market, and the end of the era of feature phones is also an inevitable result, and it is necessary to conform to the trend of the times.

Giving Stardust Technology five years to strive for a chance to achieve nirvana in the era of smart phones, Chen Zifan was even prepared to operate at a loss in the early stage.

However, with Stardust Technology's other stable and profitable projects, coupled with his development plan to break the surface, there are very few products and direct stores in the early stage, even if it is a loss, it is within an acceptable range.

As Chen Zifan expected, after reading the previous part of the market analysis and brand planning, the senior management of Stardust Technology has psychologically accepted this plan, and then saw the products behind...

"What is this?"

Chen Zifan smiled: "A music mobile phone that combines a mobile phone and a Bluetooth headset, I named it 'Hai', which means: Starting from Haicheng, hear the sound of the sea!" ”

Zhao Wuxian looked at the drawings with some doubts: "This kind of design, can we do it now?" There is also the elimination of the removable battery design... Wouldn't it be a little too bold? Oh~ I see..."

"Wonderful! It can also make money after sale, and it can also earn word of mouth, and the most important thing is that there is a publicity point if there is controversy, we can seize this to hype. ”

Obviously, Wang Jinli's focus has always been on marketing and publicity, while the top management of other departments is more concerned about another selling point: waterproof!

"With such a complex design and integrated Bluetooth headset storage compartment, can it really be waterproof? Both the body and the Bluetooth headset are waterproof, which..."

"I am from the R&D department, and I can do it in the laboratory, but in reality, the use environment of mobile phones is too complicated, and in this way, the cost of 'sea' may be a bit high!"

"Cost is not a problem, the positioning of this product is already very high, aiming at young and fashion-seeking consumers, this part of the people's consumption power is quite strong, just price high!"

"We are Stardust now, not Xinghua, don't always think about making the kind of quick products before, as long as the 'sea' is done, the selling point of Bluetooth headsets alone is enough to return to the cost!"

"Yes, there is no need for mass production in the early stage, first look at the market reaction, and then decide when the time comes!"

"What if it's copied?"

"Haha..."

Wang Jinli laughed after hearing this question, and Chen Zifan also laughed, it is easy for Dachang to copy them, but what can be done if they are copied?

Either it is not as good as them, or the price is higher than them, and the most important thing is that the product of Stardust Technology is not for the ultimate purpose of making profits, but to allow Stardust Technology to enter the mobile phone market.

It's okay to copy a mobile phone, but how to copy the products behind? Do you want the face of the big factory?

To sum up: large factories will affect their own reputation, and small factories will not threaten Stardust Technology, so there is no need to worry at all.

This is also the reason why various high-quality designs emerge in the era of feature phones, and in the era of smart phones, there are many fewer good designs.

Major manufacturers have gradually discovered that good design is often not popular, but products that directly copy Apple's and Samsung's test papers have never lacked sales, such as the first year of bangs in 2018.

Chen Zifan doesn't mind others copying him, because he also copied the design of the future, and added a little bit of his own elements to it, such as "Hai" is a product designed based on Nokia 5710.

But it far surpasses the Nokia 5710 in the whole product, and even if this phone is placed in 2022, 17 years later, in the era of full popularity of smartphones, the starting price will still not be low.

In addition to the products, Chen Zifan also finalized with Zhao Wuxian, Wang Jinli and others about the construction of Xingchen direct stores and after-sales centers.

This part of the work is very important, but it is not so important for the time being before the "sea" passes the certification of the Ministry of Industry and Information Technology and is mass-produced and listed, so just prepare in advance.

Chen Zifan only put forward two requirements: concise and atmospheric, for which he also provided a specific design drawing, Zhao Wuxian and Wang Jinli were stunned after seeing this design drawing:

"This, this is too exaggerated!"

"I was thinking about renting a store in a prime location in Haicheng, but it turned out that... Build a directly-managed store directly? Is it also combined with the after-sales center? ”

"It is worthy of Xiao Chen Dong! Replacing the old Chen Donglai will definitely not be able to think of such a radical design! ”

"Old Chen Dong has always sought stability, and Xiao Chen Dong's style is radical, so it can only be said that each has its own advantages and disadvantages~"

"If you follow this design, you don't have to open a store in a prime location."

"Indeed..."

This is a design drawing of a single-family store, the overall design concept is very advanced, the area is large enough, the style is simple but very atmospheric, and it is a big signboard there.

However, the normal Stardust direct store is not so big, and it is also separate from the Stardust after-sales center, with the direct store plan, some traditional channels are not so important, just imagine:

If Zhang San has a need to buy a machine, in the face of the official direct sales, genuine certification, and perfect after-sales Stardust mobile phone, and the electronic market with mixed fish and dragons, many brands, and no matter what is buried, do you have to consider it?

Of course, this is based on the premise that the budget is sufficient...

Stardust direct stores must not have any advantage in the initial stage, but with the release and listing of Stardust products, over time, consumers' trust in direct stores will only increase.

When the time comes, Stardust Technology will compete with other brands in the market, and they will have an innate advantage, as for the traditional cooperation with operators, third-party channel shipments, etc., they will also do the same.

Everything is easy to say when the brand is played, and it is not enough to ship through third-party channels, in addition, Chen Zifan also aimed at another channel, that is, the online shopping platform:

"The cost of the direct store model is still too high, I also need a well-functioning Stardust official website and a cross-platform Stardust Mall, which needs to be prepared, but I have to make the 'sea'..."